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Paid Search Match Types

Description of match types from Google Adwords. Additional information at http://teachtofishdigital.com

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Paid Search Match Types

  1. 1. Google Adwords Match Types
  2. 2. Paid Search Keywords . Ads Landing Pages 2
  3. 3. Google Grants• Paid search stipend available to 501(c)(3) organizations• Restrictions – $10,000 monthly (or $330 per day) – Maximum CPC of $1.00 – Keyword Campaigns only – Text Ads only – Ads only appear on Google.com 3
  4. 4. Match Types Example: tampa food bank 4
  5. 5. Broad Match• tampa food bank – Show ad if any word in the phrase is searched• Broad Match will show: – tampa food bank – tampa food truck – tampa toy store – food in tampa – tampa bank 5
  6. 6. Phrase Match• “tampa food bank” – Show ad when the phrase and close variants are searched• Phrase Match will show: – tampa food bank – tampa food bank directions – tampa food bank donations – tampa bay food bank – south tampa food bank 6
  7. 7. Exact Match• [tampa food bank] – Show ad only when the phrase is searched• Exact Match will show: – tampa food bank 7
  8. 8. Modified Broad Match• tampa +food +bank – Show ad when words noted with a “+” are searched• Modified Broad Match will show: – tampa food bank – clearwater food bank – food bank volunteering – food bank locator – food bank of florida 8
  9. 9. Match Types Broad Match Modified +Broad +Match “Phrase Match” [Exact Match] 9
  10. 10. Applying Match Types• Augment Existing Keyword List – Implement Match Types• Utilize Jumbo Keyword – Applies match types – http://jumbokeyword.com 10
  11. 11. Thank You • Chris Sietsema • chris@teachtofishdigital.co m • 480.570.1636 11

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Description of match types from Google Adwords. Additional information at http://teachtofishdigital.com

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