Social Media overview - what's there and why to use it.

1. Understanding and Using Social Media Remember when Facebook, LinkedIn, and Twitter were new? Sigmund Fidyke III March 2010

2. What I Will Cover What is Social Media? New way(s) to communicate Types of Social Media How do I use Social Media? View, participate, contribute Stay in character & be ONE person Expect no privacy How do I get started? 6 stages of using social media

3. What is Social Media? Online content created by people A shift in how people discover, read, and share news, information and content Moving from monologue (one to many) to dialogue (many to many) Changing people from content readers into contributors and publishers Does not require expensive equipment or a government-granted license

4. Types of Social Media Blogging A blog (or 100) on every subject Now considered the foundation of your online presence Twitter (micro-blogging) Social Networking Facebook, Buzz, MySpace, Wave, Friendster, Bebo, Orkut, Hi5 LinkedIn, Plaxo, Xing, cofoundr, naymes GeoLocation Networking Foursquare, Gowalla, Yelp, (Buzz) Bookmarking Del.icio.us, blogmarks, dogear Photo / Video sites YouTube, Flickr, Photobucket Groups Google, Yahoo!, etc.

5. The Numbers Facebook 400 (2010) YouTube 260 (Jul 07) LinkedIn 45 (2008) Twitter 50M/day (Feb 2010) MySpace 125 (2010) Friendster 75 Orkut (India/Brazil) 125 (2008) Hi5 (Latin Am/Asia/Africa) 56 (2008) *Millions

6. Facebook Where you spend time with people you know Part blog / part community – much of what’s on your ‘wall’ is contributed by friends Schedule events, send invitations, control access Join groups (visit) and fan pages (push) Play games, take/share surveys Share what you’re doing and post examples of what you’ve done Businesses – fan sites where people to learn about the company, follow announcements & get links to a store site

7. Facebook – Personal Page

8. Facebook – Fan Site

9. YouTube Where you watch & upload videos 14 hours uploaded every 60 seconds YouTube has become an important place for both people and businesses Share videos of personal interest (vacation, pets…) Share newsworthy videos (events, news, politics) Share videos of personal talents (music, interviews) Share business videos (product demos, pretest ads) Find videos about companies, products, people

10. YouTube Search Example

11. LinkedIn Where you make business contacts For professionals only – don’t expect anyone who isn’t in (or wants to be in) the workforce Start with your work history and add info so others can find you. Apps allow sharing books, PowerPoint, etc. Find people who know people you want to meet Find companies to learn about them & people there Special interest groups add community feel Create/promote events & invite others to join Different attitudes on who can connect to you

12. LinkedIn Profile

13. Twitter Where you follow people you want to know For the ADD in you – microblogging A growing area where new things are happening Create your personal (or business) brand Advertising is out, unless it’s interesting, fun, & expected Opt-in connections – choose who you want to follow Can be trivial or useful If you don’t like what you see, follow someone else Google now searches Twitter, Bing very connected iPhone & Android apps

14. Twitter – Using TweetDeck

15. MySpace Where you find people & bands and share interests Similar to Facebook: blog & online community Unique focus on music industry Buy tickets to performances, track show dates Focus on being found & seen – and finding & seeing Customize look of your profile pages Beyond music, has a younger crowd than Facebook Businesses can display products and link to store sites for orders

16. MySpace Home Page

17. Foursquare A friend-finder, social city-guide, a game Help you keep up with the places your friends go Encourage you to discover new places and challenge you to explore your neighborhood in new ways Check-in so your friends know where to find you Points and badges based on your adventurousness They’re still experimenting with what points could translate into. (It’s that new) Works on iPhone, Android, Blackberry, Palm Pre

18. Foursquare page

19. Blogging (Web Log) Where you define who you are (online) Old idea: Part diary, part commentary, part journalism New idea: Who you are / who you want to be Your resume is an obituary, your blog is who you are now Don’t do it to make money (though it’s possible) Do it to find a career – establish your expertise I blog, therefore I work (Ryon Harms) Do it to share a passion – cars, sports, … Do it to make a difference Do it for fun

20. Chris Brogan’s Blog

21. How Do I Use Social Media? Blogging/Microblogging Show what you know and what you can do Social Networking Connect & stay connected with others Personal interest (music, shopping, sports, travel) Bookmarking sites Share web finds Become trusted source of information Photo / Video sites Share pictures and videos (and search) Groups Business, personal, special purpose

22. How Do I Use Social Media? (2) Regardless of where you go, remember: Be Interesting! Expect no privacy (fatty paycheck) Stay in character - ALWAYS Watch first and follow the form Do not advertise or ask for help immediately Give first, receive later Alliance partners for viral growth

23. Using Facebook Public or Private? (sorry, not a choice) More personal – not direct job search, but a way to build deeper relationships Promote yourself and promote others Post recommendations and thank-yous Create fan page to broadcast thoughts & events Stay on topic Be careful! Especially with photos

24. Using YouTube What happens in Vegas, stays on YouTube Be careful with your image or name! Great for research Companies: CEO interviews & product demos People: learn from their videos Post your own success stories Proof of success Your product demos

25. Using LinkedIn Spend more time on profile than resume Include buzz words for searching recruiters Open your connections to others Try for 360 degree recommendations Keep active! Change status, join groups, answer questions Connect and re-connect (emails) Look for jobs and connections Use social media features

26. Using Twitter Know why you are on Twitter (your brand) Speak to that topic (and keep on topic!) Set expectations, then meet them Create interesting content Expertise, trends, informed opinions, etc. Keep active Help with viral growth (re-tweet) Follow others, many will follow you back

27. How Do I Get Started? No classes, no books, just do it 6 stages of using social media Inactive – sign up, do nothing Spectator – watch only (lurking) Joiner – join some groups, still read only Collector – have favorites that you follow Critic – comment on what you read Creator – create original content

28. What’s Next? 20 years ago – no Web 10 years ago – no Facebook Today – Web 2.0 and Social Media 2010 and beyond – find new things to do with this new media

29. References This PowerPoint: my website (www.octechexec.com) or my LinkedIn page (www.linkedin.com/in/sigmundfidyke) Recommended Blogs on Social Media (they all have Twitter feeds) Guy Kawasaki: http://alltop.com Chris Brogan: www.chrisbrogan.com Peter Cashmore: http://mashable.com/ Ryon Harms: www.thesocialexec.com Tim Tyrell-Smith: www.spinstrategy.com/ Check out www.blogworldexpo.com if you want to write your own Lists of Social Media Sites: http://traffikd.com/social-media-websites/ http://www.joe-whyte.com/2007/04/02/looking-for-a-list-of-social-media-sites-i-have-them-all-here/