SMIL it should all be open and on the Internet
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In the digital signage sector, the evolution of technology in one month is the equivalent to one million years in human development. Sounds a bit much, I know, but stay with me here.
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SMIL it should all be open and on the Internet
- 1. SMIL It Should All Be Open (And On The Internet!)
- 3. “It has become appallingly obvious that our technology has exceeded our humanity.” – Albert Einstein
- 4. 67 million iPhone’s sold * * 30m to 2009, 37m forecasted for 2010
- 14. Media RSS for digital signage = SMIL “We are committed to enabling digital signage possibilities with standards-compliant devices” John Wang : Founder / CEO IAdea
- 16. • World’s largest post office network 71,000 locations planned, 1,000 installed • North America’s 3rd largest hypermart chain 4,000 players planned • Largest supermarket chain in Nordic countries 2,000 locations planned • Asia’s major airport 500 players installed Who are using SMIL devices? :
- 17. • Stability • Choice • Price / Performance Why SMIL devices? :
- 18. what next ?
- 19. Internet TV
- 21. YahooTV
- 23. 27.7m Internet TVs Forecasted for 2010 – isuppli July 10
- 24. 148m Internet TVs by 2014 isuppli - July 10
- 25. Internet TV powered by > Media RSS
- 26. what else?
- 32. conclusions : : open standards enables choice : SMIL unlocks cost effective & robust digital signage networks : Internet, TV and Digital Signage will converge.
- 33. questions ?
Editor's Notes
- You may of heard of signagelive, we are the FedEx of Digital Signage, but we use the Internet instead of planes and truck to deliver digital media to 1,000’s of screens on every continent of the world.
- It is said there are 3 things in life that are enivitable Birth, Death and Taxes I would like to add a forth ‘evolution’. In the digital signage sector the eveolution of technology in 1 month is the equivalent to 1 million years in human development. The pace of change is rapid and shows on signs of slowing up.
- This evolution affects everything in our lives, who would have thought that the iPhone would come along in 2007 and revolutionise the mobile phone market. Combining a phone, mp3 player and Internet browser in a single product the iPhone has taken the world by storm and thus far Apple has sold 67 million units..
- In the digital signage world, the new generation of digital signage content replaces static, offline creation of expensive content with dynamic automatically generated media. What is enabling the use of dynamic media content? it’s an Open Standard for distribution of media content created by Yahoo called Media RSS.
- You may have heard of RSS as it the way that most digital signage packages create scrolling news tickers on screen.
- What Yahoo did was to take the text only RSS standard and add to it with the ability to include picture, video and animation. So what does Media RSS mean to media content for digital signage?
- A great example of using Media RSS in digital signage is Screenfeed who provide a range of Media RSS channels including News & Sport, Entertainment and Weather. Each channel is updated several times every day to provide fresh and relevant content to entertain viewers.
- Online Internet Advertising platforms such as Adtech.com currently provide the ability to serve up video adverts as Media RSS ready for use on Digital Signage networks. Adtech currently serve up 125 billion adverts every month across both Internet and mobile phone platforms.
- It has also been widely reported that Google will extend their TV Ads offering beyond the current online video and cable TV offering and will include Digital Signage. Google TV Ads is based on the Adwords platform used in web based searches but extends the offering to enable advertisers to buy slots across a range of media channels that subscribe to the Google TV ads offering.
- So how do digital signage platforms make use of Media RSS content? Step 1 Add the Media RSS feeds to your management software that you want to use.
- Step 2 Mix them up as required to create a dynamic playlist for Media RSS feeds.
- Step 3. The resulting content is displayed on screens that subscribe to the Media RSS feeds and as the content is updated in the feed, the screens dynamically update to reflect these changes without any human intervention. Media RSS replaces the visual fatigue that screens suffer from not being updated regularly and turns them into a current, fresh destination that viewers look to for up to date information.
- Traditionally, choosing a digital signage management solution meant you had to use the software player or hardware device developed by the same company. Not anymore, the Media RSS standard has made its way down to the players. IAdea has created an extended Media RSS player standard called SMIL.
- SMIL adds to the Media RSS standard with a set of functions that enables the configuration and control of SMIL enabled digital signage hardware. SMIL is an Open Standard and in addition to the devices created by IAdea, a range of leading manufacturers are creating cost effective SMIL enabled digital signage products being launched over the coming months. These include Advantech, Viewsonic, Mitsubishi with many others following suit.
- Stability – fanless and with no moving parts, SMIL devices obtain uptimes that are unrivalled by PC based digital signage players. Choice – SMIL is being adopted by numerous hardware vendors enabling customers to choose what products they by and from which vendor, whilst having the peace of mind in knowing that every device will work with their SMIL capable digital signage software. Price/Performance – each SMIL device is engineered to include only the components required to operate and with no operating system costs, SMIL devices offer tremendous price/performance.
- the next couple of years will see the Digital Signage sector collide with the a new generation of Internet Connected TV’s from the leading brands. Internet TV combines traditional Satellite and Cable TV with connectivity to the Internet to provide support for additional media content to be downloaded and viewed on-demand.
- Initially, Internet TV comprised of dedicated boxes from companies such as Apple, Roku and Boxee all vying for a place in your front room connected to your existing TV. These devices all still very popular and all utilise Media RSS to deliver Music, Movies, and Images to your Television and could all be utilised to playback digital signage content.
- However, Yahoo has been leading the charge with their Internet Connected TV Initiative, working with Samsung to offer Internet connectivity to their range of TV’s where the box is built-in to the TV doing away with the need for a separate device. The problem has been so far that Apple, Roku and Yahoo have made it difficult for digital signage software companies to incorporate their software into the screens. Mainly due to the lengthy approval process and costs involved. This is about to change....
- Google TV has launched this month with Google partnering with Intel and Sony to develop an Internet TV solution that utilises the Google Android operating system. Android is an open source operating system enabling digital signage software developers to easily develop new software that supports the Google TV technology. This will really open up the market and expect to see a new generation of digital signage solutions emerging that you will be able to download and install onto any Google TV in the very near future.
- And what is underlying technology being used by both Yahoo and Google to deliver media content......yes you guessed it, Media RSS.
- We have covered how Media RSS is already impacting on the Digital Signage sector and Internet TV, but what else will benefit from this new standard?
- The iPad and the new Samsung Galaxy Tab both support Media RSS as does the new range of Android Tablets
- iPhones and Google Phones support Media RSS, so expect to see the next generation of digital signage platforms enabling you to target a full range of devices, not just Large Format LCD Display but interactive technology including tablets and mobile phones.
- In the future any Internet connected device will have the potential to become a digital signage device, from In-car displays to ...
- Internet connected fridges.
- Threat to digital signage providers providing proprietary software and hardware, plus customers who adopt them. Opportunity for digital signage hardware and software manufacturers who adopt Media RSS and SMIL open standards and for customers that choose an Open Standards based solution.
- Many thanks for your time today and I’d be happy to answer any questions.