Explore the best of technology. See what kind of new tech advancements are already up and running in industries such as: beauty, fashion, entertainment, food & nutrition, automotive, health and cities & living.

1. snapshot
tech of tomorrow
(that’s already here)
Explore the best of technology. See what kind of new tech
advancements are already up and running in industries such
as: beauty, fashion, entertainment, food & nutrition,
automotive, health and cities & living.
SIGNMESH.COMSNAPSHOTAPRIL2018

2. introduction
INTRODUCTION
Technology is embedded in everything we do,
improving the ways we live, work, and experience the
world. Blockchain, voice interfaces, advanced AI, self-
driving cars. It seems everybody is starting to work
around these promising technologies.
Equally interesting are more futuristic technologies
that are already here and already working for us.
Check out the examples of amazing tech we already
have in place today across different industries.
In this report, we will explore the following areas:
• Beauty
• Fashion
• Entertainment
• Food & nutrition
• Automotive
• Health
• Cities & living

3. content
1
technological
status quo
2
tech of
tomorrow
3
what’s the
takeout?
CONTENT

4. technological
status quo
INTRODUCTION
1
4

5. Technology today is
reshaping what is possible
and enabling every company
to explore and experiment to
completely change their
existing business models
INTRODUCTIONTECHNOLOGICALSTATUSQUO

6. On technology:
“There’s a new obligation—
and a new opportunity—for
companies to engage with
people differently.”
@PaulDaugh, Accenture CTIO
INTRODUCTIONTECHNOLOGICALSTATUSQUO

7. Across industries, the next
generation of intelligent
solutions is moving into
physical environments.
INTRODUCTION
Source: Accenture
TECHNOLOGICALSTATUSQUO

8. tech of
tomorrow
INTRODUCTION
2

9. beauty
Technology that helps tailor customer’s
experiences with their favorite brands.
New tech is making consultations with
brands a more structured and data-driven
process.
TECHOFTOMORROW

10. “The purchase is not the end-game
anymore. It’s about engagement with the
brands… it's about the lifetime value of
your customers.”
L'Oréal's chief retail officer Marc-
Alexandre Risch
For the sake of that engagement, brands are incorporating technology that's either flashy or
confusing, but surely aiming at engaging beauty
INTRODUCTION
Source: Fashionista
TECHOFTOMORROW

11. The New, Digital
Face Mask
Beauty brand Foreo launched the
Foreo UFO at this years CES, a
device that fits in the palm of a hand
and delivers a face mask beauty
treatment in a novel way.
Instead of placing the mask over the
face, a small mask is put into the
device - dubbed “Smart Masks”
which then applies it to the person’s
skin. Users are able to control the
device via an accompanying app on
their smartphone, varying settings
including light intensity (for LED light
therapy treatments), heating, cooling
and intensiveness of T-Sonic
pulsations.
Source: http://signme.sh/1s3xtcepe
TECHOFTOMORROW

12. Mini Beauty Lab
For The Home
Romy Paris developed a miniature
lab designed for home use, to create
personalized serums based on user
data.
The Romy Paris Miniturized
Laboratory operates together with
an app which monitors the users’
routine, taking into account their
activity and environment. The data is
then fed into the device, which
creates a personalized skincare
serum for the individual. Every
person gets a unique combination of
ingredients for the most personalized
product.
Source: http://signme.sh/m55ffI-VV
TECHOFTOMORROW

13. Incubating the
Future of Beauty
L'Oréals cross-functional innovation
team is leading the way in tech-
beauty developments.
New releases from the incubator
include a Smart Hairbrush that
diagnoses the quality and needs of
your hair as you brush it, along with
Le Teint Particulier a foundation that
will be technological matched to
your skin-type.
Source: http://signme.sh/cLPCrLqcR
TECHOFTOMORROW

14. fashion
Fashion and technology will inevitably
become one.
Smart fabrics and tech-powered shoe
laces are just the beginning.
TECHOFTOMORROW

15. “There's no denying that the technology world
is obsessed with fashion. Amazon, Apple and
Google, three of the biggest names in tech,
are all trying to carve their own path into the
fashion space.”
“And the interest in mutual: fashion designer Karl Lagerfeld, Chanel's creative director, has expressed his love
for tech by experimenting with partially 3D-printed pieces and runway shows that simulate a rocket launch. He's
not the only one either. Zac Posen, with help from fashion house Marchesa, worked with IBM's Watson
supercomputer to create a cognitive dress that lights up and changes colors based on activity on social media.”
INTRODUCTION
Source: Engadget
TECHOFTOMORROW

16. The Future of
Wearables
Reebok's project Woven into the
Future, collaborating with designer
Joe Doucet, incorporates GPS
devices into gloves for runners and
cyclists that navigate with light and
touch.
The Woven into the Future gloves
user Flexweave, a material
engineered by Reebok for durable
and lightweight fit comfort for
athletic wear. Doucet uses the
material to turn it into fingerless
gloves that include directional
technology and makes it function as
navigation systems.
Source: http://signme.sh/zs_e3025N
TECHOFTOMORROW

17. Solar Powered
Clothing
Researchers in China and the USA
have developed fibres that can
generate energy with the wearers
movement.
The ‘Smart Textile’ is constructed
from low-cost polymer fibres coated
with conducting metals, that safely
generate and change the textile. The
fibres are woven together much like
a tapestry, and can be worn as an
item of clothing that will generate
energy based on the wearers
exposure to sun, and movement
throughout the day.
Source: http://signme.sh/Wdy4SJbBU
TECHOFTOMORROW

18. Fashion’s First
Virtual Influencer
The first computer generated
influencer in fashion is a virtual
avatar who has her own social media
presence and personality. Named
Miquela Sousa she is based in Los
Angeles and is a Brazilian/Spanish
model and musician, but refuses to
reveal who is behind her creation.
She currently as around 620
thousand followers on her Instagram
account where she posts photos
wearing clothing from brands such
as Chanel, Supreme and Vans,
images of herself attending events as
well as inspirational quotes.
Source: http://signme.sh/pwR7ojAV0
TECHOFTOMORROW

19. entertainment
Virtual Reality, Augmented Reality, Mixed
Reality - they are all up and running now.
Next-level entertainment experiences and
efforts are focusing on letting the audience
steer the content by “getting into their
head.”
TECHOFTOMORROW

20. “Today’s audiences are powerful — technology has
empowered them to take control of conversations
and the messaging that’s directed at them.
They have the power to research, advocate, share
ideas, hold leaders and brands accountable, and
much more, and that involvement has
changed how companies connect with audiences.”
INTRODUCTION
Source: Engadget
TECHOFTOMORROW

21. Disney’s Magic
AR Experience
Disney’s researchers wanted to
create a “walk up and play”
experience with augmented reality
by instrumenting the environment,
instead of having to don headgear,
and so created the “magic bench”.
The bench stands in-front of a large
display which has an RGB camera
and depth sensor integrated. People
can sit on the bench and see their
surroundings in augmented reality
(AR) on the screen. Characters are
incorporated into the scene, and can
be made to “react” to people sitting
on the bench.
Source: http://signme.sh/p9jXaSkkO
TECHOFTOMORROW

22. Content Steered
By Viewers'
Subconscious
Eko is a storytelling startup that gives
viewers control over live narratives,
letting them select how a story
unfolds. With a their new
series #WarGames they are going
even a step further and adjust the
story based on the viewer’s
subconscious.
While the versions of the story are
playing in multiple windows and the
viewer is selecting the ones to
continue, #WarGames collects their
behavioral information and determines
which story and character
personalities engage the viewer most,
personalizing his experience.
Source: http://signme.sh/1TigW8hD4
TECHOFTOMORROW

23. Mind-Control
Your Netflix
MindFlix, an experimental headband
that Netflix engineers are working on,
enables wearers to scroll through and
play titles with simple head motions or
even their thoughts.
The headband uses brainwave-reading
technology that allows wearers to
select content without using a remote.
Once the user has decided what he
wants to watch, he simply thinks “play”
and the movie or show starts on the
screen. The headband detects back
activity and links it to pre-selected
actions, letting people find something
to watch easier and faster.
Source: http://signme.sh/WBEeHPqPi
TECHOFTOMORROW

24. food & nutrition
Technology is mixing up the food and
nutrition industry.
Consumers are looking for ways to reduce
their impact on the environment and
businesses are looking to create more
sustainable and healthy ways of producing
food.
TECHOFTOMORROW

25. “Food is one of the final frontiers that
technology hasn’t tackled yet. If we do it
well, it will mean good food for all.”
Kimbal Musk
INTRODUCTION
Source: New York Times
TECHOFTOMORROW

26. Tech-Meat
Turning Point
2018 has been predicted as the year
lab-grown meat will begin to go
mainstream as Tyson announces their
investment.
With alternative diets growing rapidly
as well as the struggle of suppliers in
light of the prediction that meat
consumption will increase by 73% by
2050, substitutes are getting closer
and closer to mimicking real meats.
2018 could be the year we see this
movement explode as Tyson
announces they are investing in
Memphis Meats, a start-up who grow
beef, chicken and duck meat in a lab
via cell-culture.
Source: http://signme.sh/KQPK7fuu0
TECHOFTOMORROW

27. 3 World Changing
Technologies For
Food
USAID’s recent LAUNCH Food
Challenge nominated three winners
that found innovative ideas that might
revolutionize how the world eats.
Entomo Farms raise crickets on a large
scale to potentially offer a sustainable
and affordable solution to the high
demand for alternative protein.
CoffeeFlour helps transform the
usually wasted by-products of coffee
milling into a nutritionally dense flour
that can be used for foods and
beverages.
Breaking the Mould is a chemical-free
technology that keeps fruit and
vegetables from turning moldy.
Source: http://signme.sh/HCZByiiTH
TECHOFTOMORROW

28. An Open Project
For Food
Innovation
The Bahlsen project is a network of
people - from consumers to industry
thought leaders - who get involved in
discussions around the topic of food
innovation for a more sustainable and
healthy future.
Alongside their digital platform
“hermanns.com”, the team behind the
project are opening up a meeting point
named Hermann’s restaurant in Berlin,
to give their network a physical
location to meet up and share and
develop their ideas.
Source: http://signme.sh/RGBdVac0l
TECHOFTOMORROW

29. automotive
Automotive brands have a lot of challenges
in front of them such as the sharing
economy, IoT and automatization to name
a few.
New experiences are created in
automatized car spaces that now let riders
multitask.
TECHOFTOMORROW

30. Future innovations will likely focus on disruptive
technology trends, so the customers’ perceptions
of value will shift, increasingly putting incumbents
in danger. The four trends that will favor the
newcomers are:
electrification, autonomous driving, diverse
mobility, connectivity
INTRODUCTION
Source: McKinsey
TECHOFTOMORROW

31. It is anticipated that assisted-driving technology
will be so effective in reducing accidents and
lowering insurance costs that in the next 10
years, it will save consumers upwards of one
trillion dollars and, most importantly, more
than 900,000 lives.
INTRODUCTION
Source: Forbes
TECHOFTOMORROW

32. Driverless Taxis
Mercedes-Benz and Bosch are joining
forces to bring consumers self-driving
taxis.
This landmark collaboration of the
largest premium car manufacturer
Mercedes-Benz, with the respected
electronics, appliances and technology
company Bosch, signals a move into
the mass-production of automated
cars as a service, to meet the growing
consumer demands of access over
ownership. This culture of access-ship,
seen particularly in the Millennial
consumer groups, has driven the rise
of ride-sharing services like Uber.
Source: http://signme.sh/XYDda-5PA
TECHOFTOMORROW

33. Bringing Health
Trackers Into
Cars
Hyundai have recently partnered with
human-centric design firm IDEO to
bring mood stabilizers and enhancers
into their vehicles. Hyundai's concept
includes features such as sensors that
detect if the driver is falling asleep, as
well as detecting rage and
subsequently releasing calming
triggers.
The focus is on elevating the driver's
mood, and Andrew Evans, principal
product designer at IDEO says that
their concept takes the view that
"health is actually mental health in this
case–mindset and emotional
wellness.”
Source: http://signme.sh/ng9asgQ5P
TECHOFTOMORROW

34. BMW Will Offer
Alexa In Its Cars
The infotainment system in BMW cars
will provide users access to Alexa skills
and voice-based capabilities. The new
cars will be equipped with standard
microphones for using Alexa.
Previously both the companies worked
together for giving fuel information to
vehicle owners through Echo at home.
Now with the integrated Alexa in cars,
users can use basic commands like
asking for news, weather, directions,
play music, control smart home. They
can also benefit from third-party apps
like Starbucks and NPR.
Source: http://signme.sh/Lml23cFl0
TECHOFTOMORROW

35. health
Staying healthy and measuring everything:
from heartbeats to calories eaten has
become an everyday activity.
These days, the term "self-care" - or taking
a conscious initiative to take care of one's
mental and physical well-being - gets
thrown around a lot.
TECHOFTOMORROW

36. Consumers
welcome
leadership from
Silicon Valley:
75% of respondents
think startups
could improve e.g.
health insurance
75%
Source: JWT
TECHOFTOMORROW

37. Immersive Health
Doctors are running trials to
experiment with VR for making
patients’ stay at the hospital more
effective. One use for virtual reality:
reducing pain.
In the last years, these clinical trials
have shown that 3-D glasses reduce
acute pain of all kinds by a quarter.
The next step is to test the technology
for the treatment of chronic pain. If the
trials prove successful, VR could
substitute addictive opioids as
painkillers. Even if that is challenging
until now, VR still has the potential to
enhance other treatments.
Source: http://signme.sh/AInAdbR5Z
TECHOFTOMORROW

38. Digital Pills To
Track Medication
Abilify MyCite is a pill equipped with a
small sensor that sends data to a patch
worn by the patient. The patch is just a
pathway, sending information to a
mobile app that lets the patient upload
their information to a database for
their doctor, family members, etc.
The digital pill can be used to check
whether patients take their medication
for schizophrenia, bipolar disorder, or
depression. It detects the time the pill
was taken and the dosage. With the
approval of the FDA the pill could be
used for health issues beyond mental
health conditions soon, though some
experts voiced privacy concerns.
Source: http://signme.sh/AInAdbR5Z
TECHOFTOMORROW

39. Personal Health
Companion
An AI powered medical companion
app, Ada, launches into the UK market
offering diagnostic and tele-medical
services.
Ada have built a conversational AI
consultation service, that helps
patients talk through their symptoms
and make informed decisions about
whether they need to see a doctor.
Patients talk about their symptoms and
the AI provides a selection of scenarios
based on the symptoms' data. If a
patient wishes to follow-up, Ada offers
remote telemedical advice with a real-
life doctor.
Source: http://signme.sh/7P-Q3BvA0
TECHOFTOMORROW

40. cities & living
Cities of today should be treated as
platforms that can be quickly adapted by
citizens and be flexible enough to answer
to their changing needs.
TECHOFTOMORROW

41. The world’s cities and their
populations are growing at
an unprecedented rate.
The United Nations predicts that by 2050, 66 percent of the world’s population will live in
urbanized areas, compared to just a third in 1950. As these cities sprawl upwards and outwards—
becoming smarter and hyper-connected—it’s more important than ever to ensure that they are
inclusive and accessible for all citizens.
INTRODUCTION
Source: Vice
TECHOFTOMORROW

42. Kevin: The
Virtual
Roommate
Kevin is the world’s first virtual
roommate that is supposed to protect
the house from burglars when no one
is there. Kevin is an idea developed by
mitipi and currently collecting funds
on kickstarter.
The smart virtual roommate fools
burglars by simulating the presence of
people via light changes, shadow
effects and sound. This way, burglars
think someone is home and won’t
break in. Kevin is set up and controlled
via the buttons on the box or its app
and uses smart logic to simulate
human presence, such as location,
language, weather, home type, etc.
Source: http://signme.sh/Efm0tv2CJ
TECHOFTOMORROW

43. Smart Singapore's
Latest City
Mapping Tech
Singapore’s Smart Nation program saw
the city implement a huge network of
sensors and cameras to monitor
infrastructure development in real time.
The network also enables the city to
more effectively manage unpredictable
events due to it’s combined use with a
digital mapping platform known as
Virtual Singapore, such as traffic jams
and natural disasters.
The government can even use the smart
network to predict how new buildings
might interfere with communication
signals and even wind patterns, and
monitor energy consumption to increase
efficiency.
Source: http://signme.sh/FU6QvtsU0
TECHOFTOMORROW

44. Smart Bus for
Smart City
Smart buses from Citymapper will
react to real time needs of the
commuters and will change the routes
between stops. The service will be
offered initially on a fixed route. There
will be continuous "rethinking" about
how buses and routes operate and
how to make the service more
efficient.
The company will have smaller buses
for crowded cities along-with regular
buses (not the red double deckers of
TfL). The green 30-seater buses will
have features such as USB charging
ports for smartphones and a screen
with route details.
Source: http://signme.sh/rxCvKMSxj
TECHOFTOMORROW

45. what’s the
takeout?
THETAKEOUT
3

46. IMPLICATIONS
augmented processes
Connected gadgets and apps are not
going to revolutionize how we use for
example hair products, makeup, or
fashion but they definitely augment
the current recommendation process
which makes the experience ultra-
personalized for potential users and
buyers.
implications
growing partnerships
In these new competitive environments
with such fast developments in technology,
almost no company can stay ahead just on
their own. Partnerships between
companies that master technological
niches are going to be more common
across different industries. Legacy
organizations will start relying more on
startups and will implement their
innovative solutions.
safe data exchange is key
For technology to serve people best, and
to offer extremely personalized experience,
the exchange of information and
experiences between users and service/
product providers is key.
To deliver integrated innovation,
companies need a balanced & profound
level of insight into people’s lives. This new
relationships also require building trust.

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