Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.

1. top 10 signs
of november 2017
Explore top 10 signs of this month. Get your monthly update
of the most innovative signs selected by our readers from
across different industries. Signs are clustered into 5 broad
categories: consumer insights, business innovation,
communication, experience & partnerships.
SIGNMESH.COMSNAPSHOTNOVEMBER2017

2. consumer
insights
1Consumer insights around media,
purchase and lifestyle behavior

3. WHATISHAPPENING
Gen Z Girls Want
Instagram-Worthy Gifts
Sweety High, an online content platform for
young people carried out a survey with over
600 girls aged between 13 and 22 to discover
more about what influenced their gift-giving
and receiving behavior.
They found that 58% of girls aged 13 to 16
wanted gifts that would bring them more
likes and shares, or that are “Instagram-
worthy.” This number decreased as they got
older. They also discovered that slightly more
girls would rather receive a digital gadget as
a holiday gift over beauty products (51% Vs
49%).
Source: http://signme.sh/t7l4BrN7J

4. WHATISHAPPENING
Saudi Arabia Grants
Citizenship To A Robot
The intelligent humanoid robot Sophia which
was built by Hanson Robotics, announced
her own citizenship during a panel discussion
in Saudi Arabia, saying “I am very honoured
and proud of this unique distinction. This is
historical to be the first robot in the world to
be recognized with a citizenship.”
However, it is not discussed yet if robots in
Saudi Arabia will have the same rights as
human citizens or if there is going to be a
special system.
Source: http://signme.sh/1uwh0utME

5. business
innovation
2Signs and innovations around new
products, services and ventures

6. WHATISHAPPENING
Uber Credit Card
From now on anyone can apply to Uber’s
new added service: credit cards. The cards
include rewards and discounts for different
types of purchases, including 4% on dining,
3% on hotels and air travel, 2% for online
purchases and 1% on all other purchases.
Except for these rewards the credit card will
also include subscription credits for online
streaming services, insurance for phone
damages and theft if the user pays his phone
bill with the Uber card, exclusive access to
events in the US and no foreign transaction
fees when the card is used abroad.
Source: http://signme.sh/SjimFTyzw

7. WHATISHAPPENING
Intelligent Sneakers
This new pair of sneakers has the capability
of warming up the bottom of the shoe, along
with assessing the potential foot injuries. The
shoes get connected to the smartphone for
analyzing the wearer’s steps count plus the
calories that are getting burnt meanwhile.
Through the app, it is possible to turn on the
heat in the shoe’s soles, tighten the
shoelaces, assess the cause of potential
injury. For launching and bringing the shoe to
life, Digitsole Smartshoe ran a Kickstarter
campaign and surpassed its $50,000 goal.
Source: http://signme.sh/QqlasomvD

8. communication
3Signs and examples around advertising,
content marketing, CRM and loyalty

9. WHATISHAPPENING
Pizza Hut’s “Pizza
Parka”
To show how their new delivery bags work,
Pizza Hut is giving away limited edition
“Pizza Parkas” made of the same material and
insulation as the bags. Customers who
placed their order through the official
website or app had the chance to win one of
the jackets until the end of October this year.
In the jackets sleeve there is an “order
window” integrated which can hold a
smartphone for easier ordering and a splash
guard to protect it from the weather.
Source: http://signme.sh/ybx67Fcv_

10. WHATISHAPPENING
Traffic-Responsive
Billboard
To deliver the right message for the moment
to drivers across the UK, McDonald’s new
billboard changes depending on the traffic.
Drivers are often in very different moods and
states of mind depending on how their
journey goes. McDonald’s chose to address
this by launching a new campaign featuring
responsive billboards. During peak times
when traffic is building, the billboards will
display different messages to reflect the
heavier traffic, meaning each message
shown will resonate a little more with drivers.
Source: http://signme.sh/5H7qvrzfr

11. experience
4Signs and interesting practices around
retail and POS spaces, events or
installations

12. WHATISHAPPENING
Amazon Opens Pop Up
In The UK
To celebrate the start of the Christmas
shopping season and the UK’s biggest annual
deals event, Amazon opened a pop up
named "Home of Black Friday" in London's
Soho district.
Amazon offered a range of games to
customers, where they could win prizes and
could participate in one of the many themed
workshops, from foodie fun to crafts
tutorials. The pop-up store had a experts
team for offering advice to customers on
gifting and lifestyle.
Source: http://signme.sh/2k30BZk4i

13. WHATISHAPPENING
Visa Payment Solutions
For Internet Of Things
Future
The company has expanded its Visa Ready
program into the range of connecting
devices from car apps to a ring that lets the
customer pay for things in store. “The
program provides IoT device manufacturers
with a path to embed secure payments into
their connected devices, enabling anything
from a watch to a car to initiate
payments,” says the company.
Source: http://signme.sh/_qhVYFwgI

14. partnerships
5Signs around sponsoring, interesting brand
and media cooperations, influencer
marketing

15. WHATISHAPPENING
Intel And Warner Bros.
Working For In-Car
Immersive Experiences
The companies will be developing AV
Entertainment Experience in the prototype
car that will showcase what entertainment in
the vehicle could look like in the future. The
passengers of future will not only watch
movies, TV shows and play games in an
autonomous vehicle, but eventually, they will
also engage with fully immersive AR and VR
experiences as well.
Source: signme.sh/U_IS8PJuh

16. WHATISHAPPENING
FIFA EWorld Cup 2018
EA Sports and FIFA recently announced their
plans of conducting an eSports competition
of EA’s FIFA game in parallel to the football
world cup.
Competitors will be given a chance to
compete for their spot in the tournament
during the period from November 2017 to
July 2018. They can qualify for the
competition based on their FIFA Ultimate
Team (FUT) champions weekend league
online performance and also through live
qualifying events to be conducted within a
mentioned time period.
Source: signme.sh/IALzgw_6B

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