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Chap08 Enterprise Business Systems

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Enterprise Business Systems Chapter 8
[object Object],[object Object],[object Object],[object Object],Learning Objectives
Why Study Customer Relationship Management? ,[object Object]
Case #1: Implementing CRM Systems ,[object Object],[object Object]
Case #1: Implementing CRM Systems ,[object Object],[object Object],[object Object]
Case #1: Implementing CRM Systems ,[object Object],[object Object],[object Object]
Case #1: Implementing CRM Systems ,[object Object],[object Object]
Case #1: Implementing CRM Systems ,[object Object],[object Object]
Customer Relationship Management (CRM) ,[object Object],[object Object]
CRM Application Clusters
CRM Application Components ,[object Object],[object Object]
CRM Application Components ,[object Object],[object Object]
CRM Application Components ,[object Object]
Three Phases of CRM
Three Phases of CRM ,[object Object],[object Object],[object Object]
Benefits of CRM ,[object Object],[object Object]
Benefits of CRM ,[object Object],[object Object]
CRM Failures ,[object Object],[object Object],[object Object]
Trends in CRM ,[object Object],[object Object],[object Object],[object Object]
Operational CRM ,[object Object],[object Object],[object Object]
Analytical CRM ,[object Object],[object Object],[object Object]
Collaborative CRM ,[object Object],[object Object],[object Object]
Portal-based CRM ,[object Object],[object Object],[object Object]
Partner Relationship Management (PRM) ,[object Object],[object Object]
Case #2: Challenges of Implementing ERP ,[object Object]
Case #2: Challenges of Implementing ERP ,[object Object],[object Object],[object Object],[object Object]
Case #2: Challenges of Implementing ERP ,[object Object],[object Object]
Case #2: Challenges of Implementing ERP ,[object Object]
Enterprise Resource Planning (ERP) ,[object Object],[object Object]
ERP Application Components
ERP Process & Information Flows
ERP Benefits ,[object Object],[object Object]
ERP Benefits ,[object Object],[object Object]
Costs of ERP
Causes of ERP Failures ,[object Object],[object Object],[object Object],[object Object]
Trends in ERP
Case #3: Business Value of SCM ,[object Object],[object Object],[object Object],[object Object]
Case #3: Business Value of SCM ,[object Object],[object Object],[object Object],[object Object]
Case #3: Business Value of SCM ,[object Object],[object Object]
Case #3: Business Value of SCM ,[object Object],[object Object]
Supply Chain Management (SCM) ,[object Object],[object Object]
SCM Life Cycle
Electronic Data Interchange (EDI) ,[object Object],[object Object]
EDI Activities
Role of SCM
SCM Planning Functions ,[object Object],[object Object]
SCM Execution Functions ,[object Object],[object Object]
SCM Execution Functions ,[object Object],[object Object]
SCM Execution Functions ,[object Object]
SCM Objectives
SCM Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]
Causes of SCM Failures ,[object Object],[object Object],[object Object],[object Object],[object Object]
Trends in SCM
Case #4: Benefits & Challenges of SCM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case #4: Benefits & Challenges of SCM ,[object Object],[object Object],[object Object],[object Object]
Case #4: Benefits & Challenges of SCM ,[object Object],[object Object]
Case #4: Benefits & Challenges of SCM ,[object Object]
Case #5: SCM Best Practices ,[object Object],[object Object],[object Object]
Case #5: SCM Best Practices ,[object Object],[object Object],[object Object],[object Object]
Case #5: SCM Best Practices ,[object Object],[object Object]
Case #5: SCM Best Practices ,[object Object]
Summary ,[object Object]
Summary ,[object Object]
Summary ,[object Object]
End of Chapter Chapter 8

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Chap08 Enterprise Business Systems