Slides for Webinar presented for the Society of American Business Editors and Writers

1. Beyond Google:
Maximizing Social Media Searches
Jeremy Caplan
Time Magazine Contributor
Visiting Professor,
CUNY Graduate School of Journalism
jeremy@jeremycaplan.com

2. Part I: Smarter Twitter Searching
• New Twitter Tool: Topsy
• Quick Search with Bing
• A Twitter Trick for Google…
Part II: Targeting a Niche
• Find Specialists: WeFollow
• Decipher Hashtags: Twubs
• Follow Peers: MuckRack…
Part III: Expanding Your Scope
• Digging into Facebook
• Power Searches with LinkedIn
• New Tools: Quora, Vark…

3. Webinar Style
• Buffet Style Approach: Take What You Like
• List of Links: http://bit.ly/sabewtwitter
• Ask Questions Now or Later
(jeremy@jeremycaplan.com)

4. Searching Within Twitter

5. Here’s How it Works:

6. Here’s How it Works:

7. Here’s How it Works:

8. Here’s How it Works:

9. Foreign Language Searching:

10. Here’s How it Works:

11. Topsy.com:
Easy Twitter Search

13. Here’s How it Works:

14. Bing.com: Live Twitter Search

15. Spezify.com:
Biz Searches and Ego-Surfing

16. Here’s How it Works:

17. Google’s Twitter Search

18. Here’s How it Works:

19. Twubs.com:
Understanding Hashtags

20. Here’s How it Works:

21. WeFollow.com:
Search by Subject

22. Here’s How it Works:

23. Here’s How it Works:

24. MuckRack.com:
Find Specialists by Topic

25. Here’s How it Works:

26. Here’s How it Works:

27. Spezify.com:
Biz Searches and Ego-Surfing

28. Here’s How it Works:

29. Pipl.com
Company Searches

30. Here’s How it Works:

31. LocalTweeps.com
Searching by Geography

32. Here’s How it Works:

33. Hootsuite.com:
Managing Twitter:

34. Here’s How it Works:

35. Gist.com
Incorporating Multiple Accounts

37. Search Twitter Stats

38. Here’s How it Works:

39. TweetStats.com
Your Twitter Stats

40. Here’s How it Works:

41. Here’s How it Works:

42. Tweetstats.com
Tag Cloud

43. Search Facebook.com

44. Here’s How it Works:

45. Here’s How it Works:

46. Here’s How it Works:

48. Here’s How it Works:

49. Search LinkedIn.com

50. Search LinkedIn.com

51. Search LinkedIn.com

52. Quora.com
Answers from Your Network

53. Quora.com
Answers from Your Network

54. Hunch.com
Answers from Your Network

56. Vark.com
Ask Questions – Quick Answers

58. A Closing Word…

59. Q&A

60. Thank You
E-Mail:
jeremy@jeremycaplan.com with
questions, comments or suggestions