Strategic Adaptability and Orientations The assigned articles for this week contribute an appealing expansion to the utility of the Walker and Mullins research. What are the basic propositions offered? What research design did each article employ? What did they find? Did they prove their case? How important is this research to the theory and practice of marketing strategy development? Respond to at least two of your classmates' postings. .

1. Strategic Adaptability and Orientations
The assigned articles for this week contribute an appealing
expansion to the utility of the Walker and Mullins research.
What are the basic propositions offered? What research design
did each article employ? What did they find? Did they prove
their case? How important is this research to the theory and
practice of marketing strategy development? Respond to at least
two of your classmates' postings.