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The business structure of convention and expositions

The business structure of convention and expositions

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The business structure of convention and expositions

  1. 1. TOPIC: THE BUSINESS STRUCTURE OF CONVENTION AND EXPOSITIONS NORHASIMAH BT HAMIM 2013838972 HTT 704: CONVENTION & EXPOSITION MANAGEMENT
  2. 2. THE INDUSTRY STAKEHOLDERS Stakeholders can be defined as; “any group or individual who can affect or is affected by the achievement of the organization’s objectives” (Freeman, 1984) Stakeholder theory stresses the interactions of power, legitimacy, and urgency in creating overall salience. (Mitchell, Agle, & Wood, 1997) THE BUSINESS STRUCTURE OF CONVENTION AND EXPOSITIONS CONVENTION & EXPOSITION MANAGEMENT HTT 704
  3. 3. THE INDUSTRY STAKEHOLDERS IndustryStakeholders Particular Industry Players Government Convention Centers (CVB) Non-Government Organization/ Association Professional congress/events organizations Corporate Sectors Private Sector Entity (Restaurants, attractions, hoteliers) Local Authority General Public Public Services THE BUSINESS STRUCTURE OF CONVENTION AND EXPOSITIONS CONVENTION & EXPOSITION MANAGEMENT HTT 704
  4. 4. TYPES OF CONVENTION, MEETING & EXPOSITIONS TYPES OF MEETINGS Conferences Conventions Kick-off Meetings Symposiums Seminars THE BUSINESS STRUCTURE OF CONVENTION AND EXPOSITIONS CONVENTION & EXPOSITION MANAGEMENT HTT 704 Incentive Travel Meetings
  5. 5. • A conference is generally understood as a meeting of several people to discuss a particular topic. • At a conference, innovative ideas are thrown about and new information is exchanged among experts. • Its purpose could be one of the following: • An academic conference • A business conference • A trade conference • An unconference TYPES OF CONVENTION, MEETING & EXPOSITIONS THE BUSINESS STRUCTURE OF CONVENTION AND EXPOSITIONS CONVENTION & EXPOSITION MANAGEMENT HTT 704 CONFERENCES
  6. 6. • A convention is now thought to be an annual event that brings together like-minded people to learn, go over new gear or techniques and make networking connections. • A standard convention includes a check-in, meet and greet, booths and vendor display area, presentations, key-note speaker, social activities and guest panels with question and answer sessions. TYPES OF CONVENTION, MEETING & EXPOSITIONS THE BUSINESS STRUCTURE OF CONVENTION AND EXPOSITIONS CONVENTION & EXPOSITION MANAGEMENT HTT 704 CONVENTIONS
  7. 7. • A seminar may be defined as a gathering of people for the purpose of discussing a stated topic. • The sessions are usually headed or led by one or two presenters who serve to steer the discussion along the desired path. • A seminar may have several purposes or just one purpose. TYPES OF CONVENTION, MEETING & EXPOSITIONS THE BUSINESS STRUCTURE OF CONVENTION AND EXPOSITIONS CONVENTION & EXPOSITION MANAGEMENT HTT 704 SEMINARS
  8. 8. • A symposium is an educational conference where people get together to discuss thoughts and exchange ideas, rather than to be lectured at. • Panel discussion by experts on a specific topic with audience participation that is less than in a forum. TYPES OF CONVENTION, MEETING & EXPOSITIONS THE BUSINESS STRUCTURE OF CONVENTION AND EXPOSITIONS CONVENTION & EXPOSITION MANAGEMENT HTT 704 SYMPOSIUMS
  9. 9. • A kick-off is a meeting to get all the hands-on people involved where by it would be the first in a series of meetings or a meeting introducing an event that is going to take place over time. • The main purpose for this meeting is to explain the project, set expectations among the members of the team, and give them copies of the scope document so they can review and understand fully what is expected. THE BUSINESS STRUCTURE OF CONVENTION AND EXPOSITIONS CONVENTION & EXPOSITION MANAGEMENT HTT 704 KICK-OFF MEETINGS TYPES OF CONVENTION, MEETING & EXPOSITIONS
  10. 10. • Vacation travel arranged by or through an employer and awarded as a motivational bonus to qualifying employees or salespeople. • When an organization properly designs an incentive program, which includes looking at all departments which will be affected, rather than just the impact to the department that is sponsoring the incentive, the return on investment can be proven. THE BUSINESS STRUCTURE OF CONVENTION AND EXPOSITIONS INCENTIVE TRAVEL MEETINGS TYPES OF CONVENTION, MEETING & EXPOSITIONS CONVENTION & EXPOSITION MANAGEMENT HTT 704
  11. 11. WHO HOLDS AND PLANS CONVENTIONS? THE BUSINESS STRUCTURE OF CONVENTION AND EXPOSITIONS CONVENTION & EXPOSITION MANAGEMENT HTT 704
  12. 12. • Chiappa, G. D. (2012) “How Do Meeting Organizers Choose Convention Sites Based on Different Types of Meetings? An Empirical Analysis of the Italian Industry”, Event Management Journal, Vol. 16, No. 2 2012, pp. 157- 170. • Ficarelli, S., Sendra, S., Parra, L. and Lloret, J. (2013) “Congress and Meetings Tourism and Destination Brand”, The Fifth International Conference on Creative Content Technologies. • Ford, R. C., Gresock, A. R. and Peeper, W. C. (2011) “Board Composition and CVB Effectiveness: Engaging Stakeholders that can Matter”, Tourism Review, Vol. 66, No. 4 2011, pp. 4-17. • Getz, D. and Andersson, T. (2010) “Festival Stakeholders: Exploring Relationships and Dependency through a Four-Country Comparison”, Journal of Hospitality and Tourism Research, Vol. 34, No. 4 2010, pp. 531- 556. • Wilkinson, S. and Liu, T. (2012) “Large-scale Public Venue Development and the Application of Public-Private Partnerships (PPPs)”, International Journal of Project Management. THE BUSINESS STRUCTURE OF CONVENTION AND EXPOSITIONS REFERENCE/S CONVENTION & EXPOSITION MANAGEMENT HTT 704

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    Apr. 5, 2021

The business structure of convention and expositions

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