Presented to an online audience of Public Relations' writers, the presentation leverages a few superheroes to talk tools (Batman) and speed (The Flash) and help explain why faster is better.

1. Grant Simmons
VP, Performance Mktg

2. Grant Simmons
VP, Performance Mktg
The Need for Speed

6. FYI: originally
kitchen sponges

7. SEO Has Evolved

10. webmasters.googleblog.com/2018/03/rolling-out-mobile-first-indexing.html

11. SEO Has Evolved
SEO Tools Have Evolved Too

13. https://search.google.com/test/mobile-friendly

14. https://search.google.com/test/mobile-friendly

16. Sorry
Google!

17. Most Common Mistakes (says Google)
• Blocked JavaScript, CSS & Image Files
• Unplayable Content
• Faulty Redirects
• Mobile-Only 404s
• Interstitials
• Irrelevant Cross Links
• Viewport Set Correctly
• Small Font Size
• Touch Elements Too Close
• Slow Mobile Pages

18. Most Common Mistakes (says Google)
• Blocked JavaScript, CSS & Image Files
• Unplayable Content
• Faulty Redirects
• Mobile-Only 404s
• Interstitials
• Irrelevant Cross Links
• Viewport Set Correctly
• Small Font Size
• Touch Elements Too Close
• Slow Mobile Pages
developers.google.com/search/mobile-sites/mobile-seo/common-mistakes

19. Most Common Mistakes (says Google)
• Blocked JavaScript, CSS & Image Files
• Unplayable Content
• Faulty Redirects
• Mobile-Only 404s
• Interstitials
• Irrelevant Cross Links
• Viewport Set Correctly
• Small Font Size
• Touch Elements Too Close
• Slow Mobile Pages

20. You Want The Truth?

23. We Need Google Traffic!

24. What’s Important to Google?

25. SPEED!

28. Why Performance (Speed) Matters!

29. • Pinterest increased search engine traffic and
sign-ups by 15% when they reduced perceived
wait times by 40%.

30. • Pinterest increased search engine traffic and
sign-ups by 15% when they reduced perceived
wait times by 40%.
• COOK increased conversions by 7%, decreased
bounce rates by 7%, and increased pages /
session by 10% when they reduced average
page load time by 850 milliseconds.

31. • Pinterest increased search engine traffic and
sign-ups by 15% when they reduced perceived
wait times by 40%.
• COOK increased conversions by 7%, decreased
bounce rates by 7%, and increased pages /
session by 10% when they reduced average
page load time by 850 milliseconds.
• The BBC found they lost an additional 10% of
users for every additional second their site took
to load.

32. • Pinterest increased search engine traffic and
sign-ups by 15% when they reduced perceived
wait times by 40%.
• COOK increased conversions by 7%, decreased
bounce rates by 7%, and increased pages /
session by 10% when they reduced average
page load time by 850 milliseconds.
• The BBC found they lost an additional 10% of
users for every additional second their site took
to load.
• DoubleClick by Google found 53% of mobile site
visits were abandoned if a page took longer
than 3 seconds to load.

33. Performance is about:
•Retaining users
•Improving conversions
•The user experience
•People

34. Performance is about:
•Retaining users
•Improving conversions
•The user experience
•People
developers.google.com/web/fundamentals/performance/why-performance-matters/

35. Tools to Measure?

36. Definitive Guide
https://web.dev/fast
• Measure site performance
• Optimize images
• Optimize JavaScript
• Optimize CSS
• Optimize web fonts
• Measure field performance
• Performance budgets (geeks)

37. Definitive Guide
https://web.dev/fast
• Measure site performance
• Optimize images
• Optimize JavaScript
• Optimize CSS
• Optimize web fonts
• Measure field performance
• Performance budgets (geeks)Lighthouse Chrome DevTools +
https://developers.google.com/web/tools/lighthouse/

38. Geek
Alert

40. developers.google.com/web/tools/chrome-devtools/open

43. There’s
More!

45. There’s
More?

46. There’s
More?
https://developers.google.com/speed/
https://developers.google.com/speed/pagespeed/insights/

47. Seriously…
there can’t
be more,
surely?

48. I AM SERIOUS
AND DON’T CALL ME SHIRLEY

49. For Real Geeks
https://www.sitespeed.io/ toolbox

50. Wrapping Up

52. Mobile Friendly + Speed = Super

53. Thank you

54. Grant Simmons
VP, Performance Mktg
The Need for Speed