6. • How do I know if the results
are comprehensive?
• How do I know if the locations
are accurate?
• How do I know if the place has
closed down?
7. What the hell does a
Californian multinational
know about my town?
8. Local flavour matters
• In London, people care about
nearest tube station
• In American cities, it’s all about
blocks and intersections
• In Oxford, it’s all about where I can
park my bicycle
12. • Craigslist is destroying classified
advertising revenue
• Business models that rely on owning
the only printing press in town are
no longer relevant
• News is becoming a commodity
13.
14. • What’s the point of republishing
wire stories when the Web has
hyperlinks?
16. quot;If all of the newspapers in
America did not allow Google
to steal their content, how
profitable would Google be?
Not very.quot;
- Sam Zell, Chicago Tribune owner
17. Two problems
• Good local sites need local
knowledge
• Newspapers are finding their old
business models no longer work
18. What happens when you put
a great web team together
and get them to build sites for
a local newspaper...
61. How do you do it?
• Small, passionate team
• “Wouldn’t it be cool if...”
• Someone else to think about the money
• Intern power!
• Treat your data with respect
