Presentation by Tim Parson (Quickflix) to SPAA 2010.

1. QUICKFLIX.COM.AUENTERTAINMENT
“A new commercial distribution option"
Tim Parsons – SPAA Nov 2010
Hybrid Multiplatform Delivery

2. QUICKFLIX.COM.AUENTERTAINMENT
FACT:
Launching a commercially
viable digital movie distribution
business is hard.
Failed Failed Failed

3. QUICKFLIX.COM.AUENTERTAINMENT
FACT:
Legal digital download services for
movies + TV haven’t worked.
Steve Jobs: “Apple TV is a hobby”

4. QUICKFLIX.COM.AUENTERTAINMENT
FACT:
Most consumers already have a
simple, accepted way to
watch movies:

5. QUICKFLIX.COM.AUENTERTAINMENT
Digital movie alternatives do look
too expensive, or too much
like hard work.

6. QUICKFLIX.COM.AUENTERTAINMENT
We aim to change this…

7. QUICKFLIX.COM.AUENTERTAINMENT
…as only a pure-play
entertainment company with
60,000+ active subscribers can.

8. QUICKFLIX.COM.AUENTERTAINMENT
Customer acquisition,
trialist conversion,
subscriber retention.
These things
are hard.

9. QUICKFLIX.COM.AUENTERTAINMENT
We get it.
We’re growing 20% per quarter,
ARPUs above $17,
churn at lowest level ever.

10. QUICKFLIX.COM.AUENTERTAINMENT
We know our subscribers.

11. QUICKFLIX.COM.AUENTERTAINMENT
We will carefully transition our
existing 60,000+ paying members
from
to…
+

12. QUICKFLIX.COM.AUENTERTAINMENT
Brought to you by
...a multiplatform digital service

13. QUICKFLIX.COM.AUENTERTAINMENT
Catchup TV services have proven
that consumer broadband and
distribution networks are ready.

14. QUICKFLIX.COM.AUENTERTAINMENT
The strategic model is clear, and
technologies are proven at scale.

15. QUICKFLIX.COM.AUENTERTAINMENT
2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2022 2024 2026 2028 2030
And demand is picking up.
For DISCS!
Streaming
Replaces
DVD-by-mail
over time
US: DVD-by-mail
peaks sometime
in 2012-2014
ANZ DVD-by-mail
prob. peaks later
Netflix: “DVD-by-mail shipments peaking soon”

16. QUICKFLIX.COM.AUENTERTAINMENT
Time to accelerate growth of our
core DVD/Blu-ray business
AND add digital to the mix.
+ +
streaming
+
streaming

17. QUICKFLIX.COM.AUENTERTAINMENT
No set-top boxes.
No lock-in contracts.
No high upfront costs.
No ISP restrictions.
No waiting >>> streaming vod.

18. QUICKFLIX.COM.AUENTERTAINMENT
SO what does this
mean for
producers wanting
to commercially
distribute digitally?

19. QUICKFLIX.COM.AUENTERTAINMENT
Our priorities…
Audience acquisition,
Audience conversion,
Audience retention.
…are the same as yours.

20. QUICKFLIX.COM.AUENTERTAINMENT
Quickflix knows its audience
through member rentals & ratings.
They do like and watch interesting,
independent Aussie TV + movies.

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In 2011, we’re doing
VOD & SVOD deals for content.
Including Australian TV &
movies.

22. QUICKFLIX.COM.AUENTERTAINMENT
What if we ran an online
movie festival featuring new
Australian films on our platform?
We believe we can bring together
audiences, sponsors & new films.

23. QUICKFLIX.COM.AUENTERTAINMENT
Quickflix digital streaming.
Launching in 2011.

24. QUICKFLIX.COM.AUENTERTAINMENT
Thanks !
www.quickflix.com.au
tim.parsons@quickflix.com.au
twitter @timparsons