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3 Phase Design Model - Human Centred Design - Content Strategy Melbourne

3 Phase Design Model - Human Centred Design - Content Strategy Melbourne

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These are the slides from the talk on Human Centred Design I gave to the Content Strategy Melbourne on 31/5/2016.

These are the slides from the talk on Human Centred Design I gave to the Content Strategy Melbourne on 31/5/2016.

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3 Phase Design Model - Human Centred Design - Content Strategy Melbourne

  1. 1. When I talk about Human Centred Design Dr. Simon Lawry What I talk about
  2. 2. @simonlawry
  3. 3. Caveat…
  4. 4. Who am I?
  5. 5. I’m here to talk to you about human centred design.
  6. 6. So…. design hey… You design tables? Posters? Random Person:
  7. 7. Uh…. No… I’m a human centred designer Me:
  8. 8. …Random Person:
  9. 9. One of the hardest things about design is explaining it to others.
  10. 10. I help people understand and solve problems.
  11. 11. I learn.
  12. 12. I’m a professional learner.I learn
  13. 13. But, there’s a bit more to it than that…
  14. 14. 3 Phase Design Model
  15. 15. Kolb (1984) Beckman and Barry (2007) Beckman and Barry (2009) The D*School
  16. 16. Problem Solution PROBLEM SPACE SOLUTION SPACE
  17. 17. Solution PROBLEM SPACE SOLUTION SPACE Problem
  18. 18. PROBLEM SPACE SOLUTION SPACE Problem
  19. 19. PROBLEM SPACE SOLUTION SPACE Problem
  20. 20. PROBLEM SPACE SOLUTION SPACE Problem
  21. 21. PROBLEM SPACE SOLUTION SPACE Problem
  22. 22. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT
  23. 23. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight
  24. 24. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight Opportunity
  25. 25. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight Opportunity Concepts
  26. 26. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight Opportunity Concepts
  27. 27. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight Opportunity Concepts Solution
  28. 28. So what’s different about what we do then?
  29. 29. PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Opportunity Concepts Problem SolutionSolution
  30. 30. PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Opportunity Concepts Problem SolutionSolution Fixing
  31. 31. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts Take Advantage SolutionSolution Opportunity
  32. 32. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution Opportunity
  33. 33. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution OpportunityRESEARCH
  34. 34. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution Opportunity DESIGN
  35. 35. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution OpportunityEXISTING
  36. 36. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution Opportunity NEW
  37. 37. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution Opportunity
  38. 38. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution Opportunity
  39. 39. Ok, great. That’s awesome. Now what?
  40. 40. Questions? Tweet @simonlawry and @contentmelb
  41. 41. @simonlawry simon@simonlawry.com au.linkedin.com/in/simonlawry

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