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Melbourne Geek Nights Human Centred Design Presentation

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Melbourne Geek Nights Human Centred Design Presentation

  1. 1. When I talk about Human Centred Design Dr. Simon Lawry What I talk about
  2. 2. I’m here to talk to you about talking about design.
  3. 3. So…. design hey… You design tables? Posters? Random Person:
  4. 4. Uh…. No… I’m a human centred designer Me:
  5. 5. …Random Person:
  6. 6. One of the hardest things about design is explaining it to others.
  7. 7. Business Design Strategic Design Strategic Service Design Service Design Customer Experience Design User Experience Design
  8. 8. Human Centred Design Business Design Strategic Design Strategic Service Design Service Design Customer Experience Design User Experience Design
  9. 9. Human Centred Design Business Design Strategic Design Strategic Service Design Service Design Customer Experience Design User Experience Design
  10. 10. How might we help others understand what we do and why it is valuable? How might we help others understand what we do and why it is valuable?
  11. 11. Designer as translatortranslator
  12. 12. This is a real problem that I faced with an early client.
  13. 13. “Why do you need to do research?”
  14. 14. 3 Phase Design Model
  15. 15. Kolb (1984) Beckman and Barry (2007) Beckman and Barry (2009) The D*School
  16. 16. Problem Solution PROBLEM SPACE SOLUTION SPACE
  17. 17. PROBLEM SPACE SOLUTION SPACE Problem
  18. 18. PROBLEM SPACE SOLUTION SPACE Problem
  19. 19. PROBLEM SPACE SOLUTION SPACE Problem
  20. 20. PROBLEM SPACE SOLUTION SPACE Problem
  21. 21. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT
  22. 22. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT
  23. 23. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight
  24. 24. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight
  25. 25. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight Opportunity
  26. 26. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight Opportunity Concepts
  27. 27. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight Opportunity Concepts
  28. 28. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight Opportunity Concepts Solution
  29. 29. So what’s different about what we do then?
  30. 30. PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Opportunity Concepts Problem SolutionSolution
  31. 31. PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Opportunity Concepts Problem SolutionSolution Fixing
  32. 32. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts Take Advantage SolutionSolution Opportunity
  33. 33. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution Opportunity
  34. 34. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution OpportunityRESEARCH
  35. 35. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution Opportunity DESIGN
  36. 36. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution OpportunityEXISTING
  37. 37. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution Opportunity NEW
  38. 38. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution Opportunity
  39. 39. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution Opportunity
  40. 40. Communicating clearly about design, is as important as the design itself.
  41. 41. How do you talk about what you do?
  42. 42. @simonlawry simon@simonlawry.com au.linkedin.com/in/simonlawry

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