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BY @SIMONPENSON
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
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SearchLove 2014 > A Guide to Laser Targeted Content Strategy

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In this presentation for Searchlove San Diego 2014 I dive into the content strategy creation process, starting with data mining and audience insight through to the ideation process and creation of the editorial calendar.

The guide should help those looking to create digital content-led strategies for their brands or clients.

Get the transcript here - http://www.zazzlemedia.co.uk/blog/laser-targeted-content-strategy/

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SearchLove 2014 > A Guide to Laser Targeted Content Strategy

  1. 1. BY @SIMONPENSON

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