1. Social Business: Our Perspective
June 2013

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Whether Customer or Colleague our expectations have changed

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Driven by a communication revolution
Multi-Channel
Multi-Screen
Multi-Network

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The impact on business is clear
Knowledge
Contained
=
Competitive
Advantage
Old World New World
Knowledge
Shared
=
Growth
“Companies that outperform their peers are 30 %more likely to identify openness – often characterized
by a greater use of social media as a key enabler of collaboration and innovation – as a key influence
on their organization.” IBM CEO Study

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Growth is impacted by different variables
External
information flows
Customers, Suppliers, Partners
Market Share Profit Margin
Internal
information
flows
Employee collaboration
across levels
Source: The Rise of the Networked Enterprise: Web 2.0 finds its payday. December 2010.
SOCIAL
BRAND
SOCIAL
ENTERPRISE

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In this increasingly fragmented world
Businesses need to understand how to efficiently
connect, manage & sustain stakeholder engagement

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It’s easy to get distracted

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Businesses need to focus on the right things
It should be
ï here!
Too often the focus is
here ð

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We help organisations take advantage of the changing world

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Bringing technology & capability together to create impact
Tools Agencies
People Process
=
Efficient
Effective
Integrated
At UbaGLU, we take a holistic view, ensuring that our customers
have the right blend of:
+
+
++

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Our approach has four core building blocks
Understand Solve Implement Learn
• TAPP audit (Tools,
Agencies, People,
Process) - define
the
current
situa.on,
current
organisa.onal
capabili.es
and
challenges
in
the
context
of
developing
social
effec.veness,
layered
with
the
industry
status
quo
–
your
star.ng
point
• Long & Short term
digital Strategy &
roadmap development
• Education / Mentoring
- driving
awareness
and
understanding
of
the
“art
of
the
possible”
across
the
organisa.on,
board
level
down
• Guidance or hands-on
support & knowledge
transfer - whether
developing
capability
and
policies,
assessing
agency
or
tool
suitability
or
execu.ng
ac.vity,
our
aim
is
to
help
clients
to
become
more
self
sufficient
&
confident
in
knowing
what
ac.ons
they
need
to
take
to
drive
their
businesses
forward
• Training
–
workshops
training
courses/
E-­‐learning
• Measurement - provide
a
media
neutral
framework
to
evaluate
performance
of
communica.ons
against
objec.ves
Underpinned by our neutral perspective

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Leaving you with the strategic backbone your business requires
VISION &
LEADERSHIP
Activate,
collaborate, learn
& share
TAPP*
ORGANISATIONAL
RESOURCES
*TAPP
=
Tools,
Agencies,
People,
Process
AGILITY
MOTIVATED
EMPLOYEES
GREAT BRANDS,
PRODUCTS &
SERVICES
INTERNAL
EXTERNAL
ENGAGED
AUDIENCES
INNOVATION
Creating the backbone for a networked organisation

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Why UbaGLU?
• Our background is client-side – we understand the
challenges an organisation faces from budget choice
and stakeholder influence through to company-wide
culture and tool & process adoption.
• We’ve been at the sharp end of the social and
digital revolution from the start – the original team
behind the digital strategy at Cadbury we led the
business to experiment with and learn from activity such
as the Social phenomenon “Bring Back Wispa” and the
viral success of the Cadbury Dairy Milk “Drumming
Gorilla” in 2007. Our digital journey began in 1996
• Our perspective is totally neutral – ensuring our
recommendations meet our clients’ needs

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“The breadth of insight and expertise that the team at UbaGLU have delivered has
exceeded our expectations. Their comprehensive research outputs, clearly
articulating current and future requirements, have enabled us to set the agenda well
with our key stakeholders across the University. We have consistently been impressed
with what UbaGLU deliver and how they deliver it - they are a delight to work with!”
Serena Darling, Head of Brand Communications, King's College London
“UbaGLU’s approach to strategy development is refreshing - genuinely neutral and
pragmatic. They helped us see the bigger picture, avoid pitfalls and develop a
roadmap for internal and external benefit. Their service is broad-ranging, creative
and provides a sustainable customer-centric way forward. They regularly exceed our
expectations “ David Brosse Head of Digital Marketing Strategy, David Lloyd Leisure
“UbaGLU show a real knowledge of the fragmented yet connected nature of online”
Andraea Dawson-Shepherd, SVP Global Corporate Communication & Affairs, Reckitt
Benckiser plc
“UbaGLU provided a pragmatic and practical framework from capability and
structure through to tools and tactics enabling us to make tangible decisions, gather
insights and be self-sufficient” Carol Flint, Head of Brand, The JordansRyvita Company
What our clients say

15. jos.smith@UbaGLU.com
frances.dovey@UbaGLU.com
simon.rogers@UbaGLU.com
Tel: +44(0)1865 980240
www.UbaGLU.com
jossmith
francesdovey
simonrogers
@UbaGLU