Creative Led

40 Seguidores

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● A senior marketing and communications specialist - vast experience across multiple sectors ● Highly-developed strategic planning skills - insights, ideas, implementation and impact ● Inspiring creative – dubbed “my ideas factory” + “prolific powerhouse” by previous MDs / CEOs ● Technically savvy – experienced manager of designers, developers, editors, copywriters and producers ● Can lead on: strategy, PR, SEO, search, social, content, analytics, lead gen / nurture, advertising, native and more (much more) ● Commercially-astute - has consistently developed new revenues and clients via new services and offerings. ● Co-author of social media book “Share This” Specialties: marketing, adve...

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Creative Led

Unified Communications - Ten reasons organisations are switching

CONTENT MARKETING / NATIVE LUMAscape

Facebook Native Videos vs YouTube and other video formats

Breaking: How Native Advertising Makes Headlines

2015 State of Native Advertising - Trends and Best Practices

Digital Advertising Trends—Programmatic, Big Data, Native, Viewability

Why Native is the Undeniable Future of Monetization

Digital Marketing Metrics That Matter

Media Cloverleaf Presentation to the Asian Marketing Effectiveness Festival, Shanghai, April 2012

Social Business Planning

Visualizing the Agency of the Future

From destination social to dispersed social: 10 trends in social media

PRSA: "Social Media - Strategies instead of Tools"

Social Media Action Plan Template

Integrated social media campaigns

Your Social Media Strategy Won't Save You

Social Media Mythbusters

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Social Media and Crisis Communications for PR People

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