The company provides a SaaS (Software-as-a-Service) based service for big data analysis of free-to-play online games on any platform (mobile, tablet, social, browser, client-based). The service helps optimize monetization and profitability of games. Large and small game developers and publishers from all over the world using HoneyTracks. HoneyTracks’ technology puts emphasis on the protection of privacy and data of the gamers. Our mission is to help online game developers and companies to optimize their game and its revenues by providing a web-based games analytics solution. We track and visualize in-game data that is important for making a game a success, and provide advanced analytics such as player behavior pattern detection and cohort analysis. HoneyTracks has the capability to drill down by defining player cohorts based on multiple criteria such as sign-up date, marketing channel, and geography.

1. Improve your Game
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2. Top 5 challenges for game developers
HoneyTracks
empowers you
to solve these
challenges
2
FIND OUT HOW
1 Making the best possible
game for your players
2 Understanding what
your players want
3 Getting players into
your game
4 Generating revenue
from your game
5 Measuring results
HoneyTracks
empowers you
to solve these
challenges

3. Contents
3
History
Track Record
Testimonials
Why work with HoneyTracks – ARM
BI Analysis from HoneyTracks Experts
HoneyTracks experts assists process
4
5
6
7
15
16

4. 2011
Birth of HoneyTracks
2013
Launched Platform 2.0
with interactive charts,
customizable views and
much much more..
2012
Winner of SAP, IBM,
and German Accelerator
Awards
2014
iQU acquires HoneyTracks,
growing combined R&D
and solutions.
History
2012
Key Partnerships
4

5. Track Record
600
Registered games
220Million
Player events per day
$800Million
Revenue Generated by Developers
5

6. Testimonials
“Thanks to HoneyTracks we increase our revenues by
adopting virtual goods prices for certain cohorts.”
Chris Mayer , Founder & CEO
“The very first team task every morning is to check all
KPI’s with HoneyTracks.”
Marko Hein, Vice President
“HoneyTracks is much
faster than the competition.”
Minh Hien Nguyen, Lead Data Analyst
“Our marketing performance increased a lot
with HoneyTracks.”
Markus Liedl, Marketing Director
6

7. Working with HoneyTracks enables:
cquistion of high quality players
etention of your audience
onetize faster and stronger
7

8. ARM: Acquisition
ƒ Understand key gamer segmentations and
behavioral patterns from alpha and beta
stages of game development
ƒ Ability to better identify, target and bring in
players that play, stay and pay
ƒ Apply insights and technology to match the
right players with the right games
ƒ Real-time tracking of all marketing channels
and player behavior
ƒ Supports all dominant devices and platforms
with cross platform capabilities
Track unlimited number of events
8

9. ARM: Retention
ƒ Identify why players churn at one glance by
creating unlimited key custom events
ƒ Custom cohorts and segments
ƒ Ability to analyze signup retention rates,
churn rates, login sequences and user
lifetime
ƒ In-app messaging and social extensions
ƒ Ability to add social features with plug and
play social API’s
Custom cohorts & segments
9

10. ARM: Monetization
ƒ Aggregate and analyze data that increases
gamer monetization
ƒ over 30 real-time revenue, virtual currency/items
metrics
ƒ Better identify key contributing items and
monetization within each level
ƒ Optimize in-game monetization mechanics
maximizing LTV of gamers and profitability
of games
ƒ Actionable triggers allow real time improvement
based on user behaviour further improving game
experience and monetization 30+ Metrics on the topics revenue
30+ Metrics on the topics revenue
10

11. Product Features
Cross Platform
Segment Cohorts
Real-time data
Increase overall ARPU with specific triggers
based on player behavior
Compare player groups and
optimize user funnels
Improve virtual transactions and faster
payment conversions
Set up A/B tests and measure results
11

12. 2
Player Journeys
Recorded
1
Place Tracking
Code
3
View/Report/Analyze
in Real Time
Simple & Easy Integration
One line of code = 1,000+ reports
Powerful
reporting and
analysis
< code >
12

13. Data Protection and Privacy
Data Security
Full compliancy with international requirements
Control User Access
Define what your partners and staff can see and when
Player & Data Privacy
Exceeds German legal requirements
13

14. Optimize Every Step
HoneyTracks Analytics Assists
ALPHA
-
Load time
analysis
BETA
-
AB
Testing
Product
-
UX
Media
-
Monitor
ROI
UA
-
Segment
Users
Churn
-
Reduction
LTV
-
Continual
increase
Lifecycle of Optimizations
Raw Data Statistics Analysis Planning &
Strategy
Programmatic
Execution
Measurement &
Optimization
Insight
14

15. BI Analysis from Industry Experts
5%
Level
HT Identifies anomalies
and compares with
similar games
Developer reviews &
decides on
improvements
BI
HT drill down player
data & provide
multiple optimization
suggestion
Developer A/B tests. HT
track & analyze results
in real-time
1 2 3
Players
80%
Option A
Game A Option B
MMO, Web and Mobile
18-30 Male, US, EU
HoneyTracks (HT)
starts investigation into
user flow
Step 2
Main issue identified as player
drop off between level 2+3.
Step 3
Analysis and suggestions for
improvements from HT
Step 4
Decision made on improvements
Step 5
Tests begin
Player
Drop-off
Step 1
Game analysis
15

16. Integration Team
ƒ Tech Support
ƒ Analysts
Account Manager
ƒ Pro active communication
ƒ Product, BI, Marketing and
C-Level focus
ƒ 24/7 assistance via single point
BI Support
ƒ Report analysis
ƒ Consultancy (onsite)
ƒ Prioritization of improvements
ƒ Financially focused
Developer
HoneyTracks Experts Assist Process
16

17. Get started today by visiting
honeytracks.com/signup
For more information and
to set up a demo email
sales@honeytracks.com