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Social media - a revolution in local government communications
- 1. Social media: a revolution in local government communications? Simon Wakeman Head of Marketing
- 4. podcasting
- 6. objectives • create a new two-way communication channel for young people in Medway • get young people actively involved in producing the podcast • help the organisation learn about podcasting as a communications tool
- 7. equipment
- 9. we learnt… • don’t underestimate time investment • accessibility • pick the best technology
- 10. social networks
- 14. we learnt… • more than just an online billboard • invest time in interacting and responding • need to offer value to community • social networks effective for issues that people actually care about
- 15. microblogging
- 17. Medway Council 100
- 18. RSPB Medway Council 765 100
- 19. SCC 478 RSPB Medway Council 765 100
- 20. SCC 1243 people 478 RSPB Medway Council 765 100
- 21. SCC RSPB Medway Council
- 22. we’re learning… • to provide interesting content • to be human • to monitor and respond
- 31. we learnt… • role of social media monitoring in issues management • be ready to engage when appropriate • how new media can lead old media
- 32. revolution? • new and different skills required • team roles and structure • new policies and processes • disruption to traditional hierachies
- 33. revolution? • digitally-enabled community groups • duty to involve / promote democracy • more collaborative and participative future for local government
- 34. simon.wakeman@medway.gov.uk simon@simonwakeman.com +44 (0) 7771 701902 twitter: simonwakeman www.simonwakeman.com/psfbuzz2009