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YouTube Super Tactics- how to be a super hero with YouTube Marketing
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Owen HemsathSeguir
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YouTube Super Tactics- how to be a super hero with YouTube Marketing
13 de Jan de 2015•0 recomendaciones•3,409 vistas
18 recomendaciones
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Marketing
YouTube Marketing has never been more available to brands and small businesses than right now! In this presentation, I'll show you the YouTube Super Tactics that will make your channel explode past the competition. Learn more about me at http://thevideospot.net/blog In this presentation on YouTube marketing, you'll learn the basic marketing tactics used by video marketing experts across the YouTube sphere. While you can't expect to master YouTube from a slide deck, you can expect to learn more than you've ever learned about YouTube. This presentation goes WAY beyond "optimize your title with keywords" to actually reveal the strategies and tactics necessary to soar past the competition like a bird... or a plane... or a #supertuber !
Owen HemsathSeguir
YouTube Expert, Video Marketing Consultant en VideospotPublicidad
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YouTube Super Tactics- how to be a super hero with YouTube Marketing
- YouTube Super Tactics For massive online sales success
- Create Your Own Reality That’s Me on Judge Judy
- Your YouTube Goals: 1. Build a community of engaged subscribers 2. Rank for major terms 3. Monetize from Day 1
- Subscribers Watch TWICE as much video as non- subscribers!
- When we scroll down…
- When we scroll down…
- When we scroll down…
- Primarily designed to capture viewers from a search or the related videos section. Evergreen content that covers basic topics related to your niche.
- Regularly scheduled programming designed to keep the community coming back. Personality content; Entertaining. You get to set the agenda.
- Reserved for major awareness campaigns, tent pole events & product launches. These are your “viral” videos. Your Super Bowl Moments.
- Let’s put all of this together in a sample YouTube video strategy
- Use keyword research to determine 3 major keyword phrases you would like to rank for and create 10 “how to” or “What is” videos. Create a weekly show where you act as a personality. Cover the news, topics, and trends in your industry for about 5 mins. Create 1 hi-quality video about your product, service, or upcoming industry event (conference).
- Snappy Opener Branding Bumper Main Video Ask for Engagement End Cards Closing Bumper 6-Point Video Checklist
- Ask for Engagement
- End Card Composition Clickable link Clickable link
- End Card Composition
- Workflow Overview 1. Content Planning 2. Video Production 3. Discoverability
- Top Discoverability Tactics 1. Title 2. Thumbnail 3. Tag Research 4. Description 5. Sharing 6. Collaboration
- Title Composition
- SUPER BONUS TIP: Main KW_Sub Topic_Branding Wordpress SEO How to rank your home page by Videospot
- Thumbnail Design Relevance Branding Title Connection
- Tag Research
- Tag Research
- Steal Tags! This is NOT my video
- Description Box
- Description Box
- Description Box SUPER BONUS TIP: Use your video script or outline as your description box. 500 wds with your keyword phrase at 2% saturation
- How to make your money AdSense Patreon Sponsorships Product Sales Courses Consulting Get paid for ads that display in front of your videos or on top of your videos. Need millions of views.
- How to make your money AdSense Patreon Sponsorships Product Sales Courses Consulting Like a membership site. Viewers pay a monthly donation to be a part of your behind-the-scenes. Mostly for artists.
- How to make your money AdSense Patreon Sponsorships Product Sales Courses Consulting Brought to you by…Your favorite brands and companies pay for space in your videos. This is HUGE for you!!
- How to make your money AdSense Patreon Sponsorships Product Sales Courses Consulting Sell your products, your affiliate products, or services. This is where most of you will make tons of money.
- How to make your money AdSense Patreon Sponsorships Product Sales Courses Consulting Sell your downloadable, virtual or live training course.
- How to make your money AdSense Patreon Sponsorships Product Sales Courses Consulting Business consulting in your industry or in YouTube specifically! Master video and teach others.
- Book reviews, product reviews, app reviews, movie reviews, and link to an Amazon affiliate. Tips, tricks, & updates. Be industry specific and focus on the success of your following. Offer consultation or your course. Product and service videos. Speaker reel. Focus on your core strengths and sell it hard bro! This is your chance.
- Your YouTube Goals: 1. Build a community of engaged subscribers 2. Rank for major terms 3. Monetize from Day 1
- Your YouTube Goals: 1. Build a community of engaged subscribers 2. Rank for major terms 3. Monetize from Day 1 Tactic: Create video content based on KW research. Tactic: Produce those videos with engagement assets Tactic: Attach a pathway to purchase- website funnel!
- How you can get started with your super power
- YouTube SuperTubers Group Training 0 to 1000 subs in 180 days (2) Live Skill building calls (1) Live Q&A call with me Workbook with Screenshots Guest Speakers Private FB Community $297 mos
- YouTube SuperTubers Group Training 0 to 1000 subs in 180 days (2) Live Skill building calls (1) Live Q&A call with me Workbook with Screenshots Guest Speakers Private FB Community Private Training 0 to 1000 subs in 90 days Private Strategy Call (1) Private Call Monthly (2) Live Skill building calls (1) Live Q&A call with me Sponsorship Development All features of Group $297 mos $497 mos
- YouTube SuperTubers Group Training 0 to 1000 subs in 180 days (2) Live Skill building calls (1) Live Q&A call with me Workbook with Screenshots Guest Speakers Private FB Community Private Training 0 to 1000 subs in 90 days Private Strategy Call (1) Private Call Monthly (2) Live Skill building calls (1) Live Q&A call with me Sponsorship Development All features of Group $297 mos $497 mos$199 $349
- Order: thevideospot.net/gitomer This is by far the best money I have ever spent on my online marketing education. Owen’s patience and instruction has taken me to another level. His coaching is pennies on the dollar. Still can’t believe it! Mark Hernandez Internet Marketer
- Order: thevideospot.net/gitomer If you do not work with Owen you are missing the biggest opportunity on the internet. Jeffrey Gitomer Author, Speaker
- Order: thevideospot.net/gitomer
- Order: thevideospot.net/gitomer Darryl Bellamy Bellamy Inspires Can you come speak to my group this summer?
Notas del editor
- Open with a question: If you got just 1 additional highly qualified lead per week, how would that make a difference to your bottom line if you were able to convert them? What if that lead cost you ZERO money. ZERO time. And ZERO effort to generate? That’s the the power of video marketing and YouTube is the most powerful video platform in the World. Promise- today I’m going to show how to leverage the power of video and become a superhero to your prospects. Im going to give you the steps to create a community that gathers around the tube on a regular basis to hear what you have to say. And I’m going to do it all for free and then Im going to show you how you can step it up a notch. Is that ok with you? Super heroes often don’t know how powerful they are: Wolverine was an outcast. Clark Kent hid himself away. Luke Skywalker was a nerdy kid... Similarly
- As a salesperson, entrepreneur, or speaker you’re not aware of how powerful you really are. Do any of you go through that- do you privately doubt yourself at night? Or maybe call it quits a little too early in the day? You plague yourself with doubts about making it big in video- do these sound familiar? But Owen- I sell left handed widgets.
- How I found my super power: Few years ago I was fired from my job at the radio station for using social media as a lead generation tool (they frowned on non-traditional sales techniques). But shortly after that my long term relationship had come to a rather abrupt end. We were living together so the question of what belonged to who came up. Judge Judy people called and asked to air my dirty laundry on television. I asked the same question any reasonable person would ask- do I get paid? Talk about how it was a giant box they filled with a set. A total illusion to create a reality in which a retired judge gets to act as queen for 30 minutes per day. That is the power of video. Not only was I a part of the illusion, I got the benefits of the illusion as well. Hundreds of friend requests on Facebook from women who thought I was cute and men… who thought I was cute. Many of whom I am still friends with! I even dated a girl that found me on Facebook after watching the show. So I began to leverage that power for my own website
- I failed a lot but for every failure I learned a valuable lesson that I turned into a strength. From an e-commerce website making most of our sales from YouTube to a full blown consultant working with Top Names and Personal Brands to build a video marketing empire.
- Rest on this slide for a bit. I am going to to show you exactly what I show my clients who pay me $297 /mos. The biggest roadblock to getting started is this… I have to be amazing from day 1.
- And I have 4 or 5 more just like it. See for every 10 videos I produce, maybe 1 of them really takes off. Once I’ve sold even 1 lead from that main video, I’ve recouped my production costs and every other lead that comes in is FREE. And I really like free leads. And I’m not the only one doing well on YouTube….
- So today, you’re going to become a supertuber. We’re going to take the red pill and follow the rabbit hole
- Let’s get familiar with the YouTube space…
- How many have seen this before?
- Customize message for first time visitors and another for returning subscribers.
- Main video where you’ll see the pre-roll ads and the video you clicked on
- Video controls where you can enlarge the video size or even speed up the player to listen to videos faster
- Add space- we might think of this as a little annoying but Im going to show you how to leverage the power of YT ads to grow your channel for pennies on the dollar compared to Facebook and Pay Per Click.
- Emphasize Thumbnails.
- Notice the format of the title Subscribe Share Like and Dislike
- Don’t let the view count fool you! YouTubers build communities of viewers called subscribers. This is where your main views will come from.
- Emphasize the description box.
- More thumbnails a total of 19. 16 of which you can leverage. 3 of which are based very specifically on YouTube algo and the viewers most recently viewed videos.
- Lot’s of Real Estate to play with and everything matters. From how you structure your video to how your appear in the Related Videos section. What’s missing here is engagement from the Creator.
- How do I create videos that people will actually watch. How
- Content calendar
- Snappy: Quick headline Branding: 5 second animated intro. Get this done at Fiverr.com or invest more heavily for maybe $150 Main Video: Keep it hyper focused guys.
- Editing- iMovie, Adobe CC, Fiverr, Camtasia/Screenflow
- End card is your final
- End card is your final
- These are just a few of my tactics. I teach all of them in my class.
- These are just a few of my tactics. I teach all of them in my class.
- These are just a few of my tactics. I teach all of them in my class.
- All of this is done on the YouTube backend
- All of this is done on the YouTube backend
- All of this is done on the YouTube backend
- All of this is done on the YouTube backend
- All of this is done on the YouTube backend
- All of this is done on the YouTube backend
- All of this is done on the YouTube backend
- How I found my super power: Few years ago I was fired from my job at the radio station for using social media as a lead generation tool (they frowned on non-traditional sales techniques). But shortly after that my long term relationship had come to a rather abrupt end. We were living together so the question of what belonged to who came up. Judge Judy people called and asked to air my dirty laundry on television. I asked the same question any reasonable person would ask- do I get paid? Talk about how it was a giant box they filled with a set. A total illusion to create a reality in which a retired judge gets to act as queen for 30 minutes per day. That is the power of video. Not only was I a part of the illusion, I got the benefits of the illusion as well. Hundreds of friend requests on Facebook from women who thought I was cute and men… who thought I was cute. Many of whom I am still friends with! I even dated a girl that found me on Facebook after watching the show. So I began to leverage that power for my own website
- How I found my super power: Few years ago I was fired from my job at the radio station for using social media as a lead generation tool (they frowned on non-traditional sales techniques). But shortly after that my long term relationship had come to a rather abrupt end. We were living together so the question of what belonged to who came up. Judge Judy people called and asked to air my dirty laundry on television. I asked the same question any reasonable person would ask- do I get paid? Talk about how it was a giant box they filled with a set. A total illusion to create a reality in which a retired judge gets to act as queen for 30 minutes per day. That is the power of video. Not only was I a part of the illusion, I got the benefits of the illusion as well. Hundreds of friend requests on Facebook from women who thought I was cute and men… who thought I was cute. Many of whom I am still friends with! I even dated a girl that found me on Facebook after watching the show. So I began to leverage that power for my own website
- How I found my super power: Few years ago I was fired from my job at the radio station for using social media as a lead generation tool (they frowned on non-traditional sales techniques). But shortly after that my long term relationship had come to a rather abrupt end. We were living together so the question of what belonged to who came up. Judge Judy people called and asked to air my dirty laundry on television. I asked the same question any reasonable person would ask- do I get paid? Talk about how it was a giant box they filled with a set. A total illusion to create a reality in which a retired judge gets to act as queen for 30 minutes per day. That is the power of video. Not only was I a part of the illusion, I got the benefits of the illusion as well. Hundreds of friend requests on Facebook from women who thought I was cute and men… who thought I was cute. Many of whom I am still friends with! I even dated a girl that found me on Facebook after watching the show. So I began to leverage that power for my own website
- How I found my super power: Few years ago I was fired from my job at the radio station for using social media as a lead generation tool (they frowned on non-traditional sales techniques). But shortly after that my long term relationship had come to a rather abrupt end. We were living together so the question of what belonged to who came up. Judge Judy people called and asked to air my dirty laundry on television. I asked the same question any reasonable person would ask- do I get paid? Talk about how it was a giant box they filled with a set. A total illusion to create a reality in which a retired judge gets to act as queen for 30 minutes per day. That is the power of video. Not only was I a part of the illusion, I got the benefits of the illusion as well. Hundreds of friend requests on Facebook from women who thought I was cute and men… who thought I was cute. Many of whom I am still friends with! I even dated a girl that found me on Facebook after watching the show. So I began to leverage that power for my own website
- How I found my super power: Few years ago I was fired from my job at the radio station for using social media as a lead generation tool (they frowned on non-traditional sales techniques). But shortly after that my long term relationship had come to a rather abrupt end. We were living together so the question of what belonged to who came up. Judge Judy people called and asked to air my dirty laundry on television. I asked the same question any reasonable person would ask- do I get paid? Talk about how it was a giant box they filled with a set. A total illusion to create a reality in which a retired judge gets to act as queen for 30 minutes per day. That is the power of video. Not only was I a part of the illusion, I got the benefits of the illusion as well. Hundreds of friend requests on Facebook from women who thought I was cute and men… who thought I was cute. Many of whom I am still friends with! I even dated a girl that found me on Facebook after watching the show. So I began to leverage that power for my own website
- How I found my super power: Few years ago I was fired from my job at the radio station for using social media as a lead generation tool (they frowned on non-traditional sales techniques). But shortly after that my long term relationship had come to a rather abrupt end. We were living together so the question of what belonged to who came up. Judge Judy people called and asked to air my dirty laundry on television. I asked the same question any reasonable person would ask- do I get paid? Talk about how it was a giant box they filled with a set. A total illusion to create a reality in which a retired judge gets to act as queen for 30 minutes per day. That is the power of video. Not only was I a part of the illusion, I got the benefits of the illusion as well. Hundreds of friend requests on Facebook from women who thought I was cute and men… who thought I was cute. Many of whom I am still friends with! I even dated a girl that found me on Facebook after watching the show. So I began to leverage that power for my own website
- Content calendar
- How to produce videos!!
- DRILL DOWN THE PRIVATE CALL
- How I found my super power: Few years ago I was fired from my job at the radio station for using social media as a lead generation tool (they frowned on non-traditional sales techniques). But shortly after that my long term relationship had come to a rather abrupt end. We were living together so the question of what belonged to who came up. Judge Judy people called and asked to air my dirty laundry on television. I asked the same question any reasonable person would ask- do I get paid? Talk about how it was a giant box they filled with a set. A total illusion to create a reality in which a retired judge gets to act as queen for 30 minutes per day. That is the power of video. Not only was I a part of the illusion, I got the benefits of the illusion as well. Hundreds of friend requests on Facebook from women who thought I was cute and men… who thought I was cute. Many of whom I am still friends with! I even dated a girl that found me on Facebook after watching the show. So I began to leverage that power for my own website
- How I found my super power: Few years ago I was fired from my job at the radio station for using social media as a lead generation tool (they frowned on non-traditional sales techniques). But shortly after that my long term relationship had come to a rather abrupt end. We were living together so the question of what belonged to who came up. Judge Judy people called and asked to air my dirty laundry on television. I asked the same question any reasonable person would ask- do I get paid? Talk about how it was a giant box they filled with a set. A total illusion to create a reality in which a retired judge gets to act as queen for 30 minutes per day. That is the power of video. Not only was I a part of the illusion, I got the benefits of the illusion as well. Hundreds of friend requests on Facebook from women who thought I was cute and men… who thought I was cute. Many of whom I am still friends with! I even dated a girl that found me on Facebook after watching the show. So I began to leverage that power for my own website
- How I found my super power: Few years ago I was fired from my job at the radio station for using social media as a lead generation tool (they frowned on non-traditional sales techniques). But shortly after that my long term relationship had come to a rather abrupt end. We were living together so the question of what belonged to who came up. Judge Judy people called and asked to air my dirty laundry on television. I asked the same question any reasonable person would ask- do I get paid? Talk about how it was a giant box they filled with a set. A total illusion to create a reality in which a retired judge gets to act as queen for 30 minutes per day. That is the power of video. Not only was I a part of the illusion, I got the benefits of the illusion as well. Hundreds of friend requests on Facebook from women who thought I was cute and men… who thought I was cute. Many of whom I am still friends with! I even dated a girl that found me on Facebook after watching the show. So I began to leverage that power for my own website
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