1. Increase your Online Visibility with Press Release Marketing
by Sarah Santacroce
Before web2.0, press releases were just for journalists and only big company changes were
announced to the press. Today press or news releases can be used even by small
companies, and the whole wide world has access to them. By distributing your press
releases online (for example on pitchengine.com) you will be reaching out to a huge
audience and therefore increase your website traffic (and hopefully your sales!)
Below you will find benefits, tips and tricks in a bullet point list.
Benefits of the new web2.0 Press Releases:
As mentioned above, the main benefit of the new approach of sending press releases, is that
they don’t only reach a small bunch of journalists, but a vast audience of potential clients.
people are informed about what’s going on in your business
when somebody searches for you on Google, they will find your press releases
press releases are indexed fast on Google
press releases are a non-static part of your website which increases your chances of
getting indexed by Google
What and when to write a news release:
It is key to commit to a regular schedule of press releases. If you decide to send a release
every other month, then stick to that schedule. There are many reasons to write a release,
including:
the addition of new services or new products
the reception of an award
new staff
the introduction of a special offer
a publication of a free e-book or a whitepaper
the publication of survey results
a company event
your point of view of an exposition or a fair you attended
etc.
Simplicity Admin Solutions, www.simplicityadmins.com, sarah@simplicityadmins.com

2. Tips:
You can find free samples of press releases on Google. It is important to:
use your keywords
include special offers
post links to your website
Where to post it:
There are many Press Release Distribution Sites (see list below). Don’t forget to also post
your releases on the media room on your website. This is a specific page on your website
usually entitled “Media Room” or “Press Releases”. You would post the title of the release
with a link to a pdf document.
PR services (such as pitchengine.com or prweb.com ) Check out the full list of free
Press Release Distribution Sites in this blog post from nakedpr.com
Scribd.com
Slideshare.net (not just for slides anymore!) and it’s linked with Linkedin!
Your Social Media Accounts (Linkedin, Facebook Page, Twitter etc.)
Media room on your website
If you found value in this checklist, you might be interested in my free e-book “21 Proven
Ways to Increase Your Website Traffic”. You can download it by clicking on the picture
below:
Simplicity Admin Solutions, www.simplicityadmins.com, sarah@simplicityadmins.com