Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

5 Amazing Vine Campaigns You Need To See

4.654 visualizaciones

Publicado el

Ever heard of that six second video App? Well, some brands are coming up with some extremely innovative and path breaking campaigns that will leave your jaw on the floor!

5 Amazing Vine Campaigns You Need To See

  2. 2. 5 Dunkin’ Donuts’ Super Bowl Vine 890 Shares 152,507 loops 260 Retweets
  3. 3. During ESPN’s Monday Night Football pregame show, Dunkin’ Donuts unveiled the first television commercial made completely on Vine. It featured a team of Dunkin’ Donuts coffee cups taking on and defeating a team of milkshakes in a makeshift football game.
  4. 4.  The Vines were Retweeted on Twitter over 250 times was played on loop for over a 150,000 times.  It helped Dunkin’ Donuts enter the social conversation stream about Monday Night Football, cleverly bringing together their online and offline presence.  According to Dunkin Donuts, each #DunkinReplay Vine delivers as many impressions as a comparable TV spot (at a much lesser cost). IMPACT
  5. 5. 4 Adidas World Cup Soccer Balls 1,466 Shares 361,102loops 10.1K Retweets
  6. 6. Adidas’ clever Vine showcased the evolution of the World Cup footballs right from Mexico,1970, to 2014’s Brazuca. Adidas capitalized on the tournament’s popularity, mass appeal and global audience through this wonderful Vine.
  7. 7.  The Vines were Retweeted on Twitter over 10,000 Times was played on loop for over 360,00 times.  The Vine took viewers back to the 70’s and back in just under 6 seconds, making many of the older viewers nostalgic. This played a massive part in it’s success.  With over 24.1k Followers on their Vine Account, Adidas continues to grow and expand at an extremely high rate. IMPACT
  8. 8. 3 M&C Saatchi Sydney’s “Quit” 203 Shares 375,865 loops 149 Retweets
  9. 9. M&C Saatchi created several individual Vines to beautifully convey their message: stop smoking. “Before this video restarts, another smoker will die.”, reads this Vine. Hard hitting content at it’s best.
  10. 10.  In the first five days, the three posts altogether got nearly 50,000 likes and 26,000 revines as well as local media coverage.  While spreading awareness was the campaign’s main goal, some of the shares included a call to action to donate to anti-smoking causes; It managed to find donors in under six seconds to support the campaign. IMPACT
  11. 11. 2 #DisneySide Vine Contest 344 Shares 773,140 loops 32.1K Retweets
  12. 12. Disney jumpstarted a Vine based competition called Show Your Disney Side. They invited Disney fans to get creative with the Vine app and submit a video that reflected their true loyalty and devotion to the brand.
  13. 13.  The Vines were Retweeted on Twitter over 32.1K times and was played on loop for over a 750,000 times.  With the daily winners receiving $1,000 and the grand prize winner receiving a free Disney vacation plus $10,000 funding for an extended Vine series, this campaign took off massively.  It provided Disney with a way to gather creative user-generated ads to promote their brand. IMPACT
  14. 14. 1 Airbnb: Hollywood&Vines 350,000 views 184 Retweets
  15. 15. Although not a purely based Vine Campaign, this crowd sourced effort left many a jaw on the floor. It consisted of a collection of 100 vines that were put together to tell a story and the result was nothing short of magnificent. The film premiered on the Sundance
  16. 16.  The video created over 75 million Twitter Impressions and brought in 10,000 new Twitter followers in just under 5 days.  This was something that was never done before and encouraged the use of short video Apps to make and create powerful content.  The final contributors to the film also each earned $100 credit for an Airbnb stay, thereby encouraging customers to keep an eye on the page for any future incentive driven campaigns. IMPACT
  17. 17. Simplify360, is a leading social business intelligence firm. Simplify360 is the world’s first integrated enterprise solutions provider; our latest offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for Enterprises. We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis. We have already provided solutions through their tool for industry leaders like Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods. Simplify360 is also the only company to work with the top media agency groups in the world like WPP and Publicis. Simplify360 operates directly or through partners in the US, Malaysia, Korea, South Africa, Saudi Arabia and the Netherlands to name a few. The company’s products and services are sold in over 100 countries. If you are interested to know more about Simplify360 and its offering, you can contact us at About Simplify360 US Headquarter: 1330, Capital Parkway, Carrollton, TX 75006 Phone : 347-468-7251 India: 3rd Floor, 7/1 Binnamangala, 100 Feet Road, Indiranagar, Bangalore 560038. Phone : +91 80 40971130 Address CONNECT WITH US (click on the icons)
  18. 18. Social Business Intelligence Simplify360 is the leading social business intelligence. Offerings include: •Social Marketing Suite for agencies •Social Contact Centre for BPOs •Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.