SlideShare una empresa de Scribd logo
1 de 50
Descargar para leer sin conexión
Real-time Marketing.
From Analog to Digital.

Image courtesy: blog.ad-tech.com
Real-time Marketing. From Analog to Digital.
Real-time Marketing. From Analog to Digital.
The Second Oldest
Profession
in the World?
Salesmen and
hawkers in ancient
marketplaces
Marketing evolved as
technology evolved
Early agencies and
media channels
enabled mass
marketing
The science of
marketing
Real-time Marketing. From Analog to Digital.
Real-time mass
marketing. Amul 1966
Reactive real-time
Guerilla real-time
Planned real-time
smartphone

technology
NASA’s Phonesat
project. Smartphones
as satellites
2.4 Billion of us online
1.1 Billion on Facebook
1.2 Billion on Android
From a marketer’s
time. To a customer’s
time
Automated real-time
Real-time Stream
Campaigns
Real-time Story Telling
Real-time Brand Campaigning
Real-time Tactical
Campaigning
Pre-planned Real-time
Pre-planned Real-time
Almost Real-time
Real-time Real-time
Real-time Real-time
Integrated Real-time
Predictive Analytics
Driven Real-time
Triggered Real-time
Real-time Manufacturing
F*@K
Real-time #Fail
Real-time #Fail
Real-time #Fail
F*@K
Real time Marketing
=
New Business Opportunities
Real-Time Marketing: Opportunities
• Opportunities:
– A brand’s chance to wow the world
• Oreo’s You can Dunk in the Dark has now become the
lexicon for wowie real-time events (Oreo Moment)

– Right moment. Right message
• Best Buy Twelpeforce has found many imitators

– Brand Relevance
• JC Penny’s “Dear Stilettos” captured Jennifer
Lawrence’s misstep was an opportunity to smartly plug
a brand
Real-Time Marketing: Challenges
• Challenges:
– Always on Nature of the medium
• You know a brand is on Twitter and you expect the
brand to respond in near real-time. So you get issues
like the BankAm case
Real time Marketing: Driving a new way of doing business
Sales
Design

Mktng

Logisti

Legal

R&D

HR
Service
Real time Marketing: Driving a new way of doing business
Sales
Design

Mktng

Logisti

Legal

R&D

HR
Service
New companies
New services
Social Media
Monitoring
New Companies
New Services
Social Media Analytics
and Insights
New companies
New services
Content Hubs
Real-time Marketing. From Analog to Digital.
New marketing thinking for a real-time world
Start with WHY
Define Objectives
Align Teams

Plan Campaigns

Define KPIs

Execute

Measure against KPIs

Ask many
many whys
Brand impact
Tactical. Influencer
Service Improvement
Internal
External
Short term,
long term,
opportunistic
Brand Scores
Sales Numbers
Service level improvements
Real time Marketing: Orchestrating a campaign. Players

Produce
r
Creative
Tech

Service

Writer

AC Mgt

Social

Marktg

Art Dir
Planning

Agency Side

HR

IT

Media

PR

Sales

Legal
Complia
nce

Client Side
Recorded webinar
nishad.ramachandran@cequitysolutions.com

THANK YOU!
Connect with us

Más contenido relacionado

La actualidad más candente

David Mattin, Trendwatching: Tracking future-defining tech & consumer shifts ...
David Mattin, Trendwatching: Tracking future-defining tech & consumer shifts ...David Mattin, Trendwatching: Tracking future-defining tech & consumer shifts ...
David Mattin, Trendwatching: Tracking future-defining tech & consumer shifts ...ad:tech London, MMS & iMedia
 
7 Digital Marketing trends for 2016
7 Digital Marketing trends for 20167 Digital Marketing trends for 2016
7 Digital Marketing trends for 2016Joao Rei
 
Mobile Intelligence: Truly understanding your mobile customers
Mobile Intelligence: Truly understanding your mobile customersMobile Intelligence: Truly understanding your mobile customers
Mobile Intelligence: Truly understanding your mobile customersLuisella Giani
 
Micro moments. Marco opportunities.
Micro moments. Marco opportunities. Micro moments. Marco opportunities.
Micro moments. Marco opportunities. Online Influence
 
POST-DEMOGRAPHIC IMPERATIVES
POST-DEMOGRAPHIC IMPERATIVESPOST-DEMOGRAPHIC IMPERATIVES
POST-DEMOGRAPHIC IMPERATIVESTrendWatching
 
Our Skip Button Love Affair | SXSW 2017
Our Skip Button Love Affair | SXSW 2017Our Skip Button Love Affair | SXSW 2017
Our Skip Button Love Affair | SXSW 2017Christopher Ferrel
 
What's Next: The Rise of Stories
What's Next: The Rise of StoriesWhat's Next: The Rise of Stories
What's Next: The Rise of StoriesOgilvy Consulting
 
The Rise of Digital Marketing in the Yacht Industry
The Rise of Digital Marketing in the Yacht Industry The Rise of Digital Marketing in the Yacht Industry
The Rise of Digital Marketing in the Yacht Industry Rumble Romagnoli
 
Know the "WHY" Behind Consumer Purchase Decisions
Know the "WHY" Behind Consumer Purchase DecisionsKnow the "WHY" Behind Consumer Purchase Decisions
Know the "WHY" Behind Consumer Purchase DecisionsNetBase Solutions Inc.
 
UPA Digital and Social Marketing 2-14
UPA Digital and Social Marketing 2-14UPA Digital and Social Marketing 2-14
UPA Digital and Social Marketing 2-14Deetaeg
 
How Social Goes Viral: An In-Depth Look at a Top Smartphone Campaign
How Social Goes Viral: An In-Depth Look at a Top Smartphone CampaignHow Social Goes Viral: An In-Depth Look at a Top Smartphone Campaign
How Social Goes Viral: An In-Depth Look at a Top Smartphone CampaignNetBase Solutions Inc.
 
Marketing As a Growth Engine
Marketing As a Growth EngineMarketing As a Growth Engine
Marketing As a Growth EngineMayur Gupta
 
Internet, lo que vendrá y lo que está
Internet, lo que vendrá y lo que estáInternet, lo que vendrá y lo que está
Internet, lo que vendrá y lo que estáGabriel Dantur
 
The 4 P's are DEAD !
The 4 P's are DEAD !The 4 P's are DEAD !
The 4 P's are DEAD !David Merzel
 
5 TRENDS FOR DIGITAL AGENCIES (AND BRANDS) TO BE READY FOR 2020
5 TRENDS FOR DIGITAL AGENCIES (AND BRANDS) TO BE READY FOR 20205 TRENDS FOR DIGITAL AGENCIES (AND BRANDS) TO BE READY FOR 2020
5 TRENDS FOR DIGITAL AGENCIES (AND BRANDS) TO BE READY FOR 2020Eric Shutt
 
Crimson Hexagon November 2011
Crimson Hexagon November 2011Crimson Hexagon November 2011
Crimson Hexagon November 2011pgottesman
 
5 pillars of the Infinite Marketer
5 pillars of the Infinite Marketer 5 pillars of the Infinite Marketer
5 pillars of the Infinite Marketer Mathew Sweezey
 
Future of Digital Marketing & Creative Innovation in Asia 2016 - Zaheer Nooru...
Future of Digital Marketing & Creative Innovation in Asia 2016 - Zaheer Nooru...Future of Digital Marketing & Creative Innovation in Asia 2016 - Zaheer Nooru...
Future of Digital Marketing & Creative Innovation in Asia 2016 - Zaheer Nooru...Zaheer Nooruddin
 

La actualidad más candente (20)

David Mattin, Trendwatching: Tracking future-defining tech & consumer shifts ...
David Mattin, Trendwatching: Tracking future-defining tech & consumer shifts ...David Mattin, Trendwatching: Tracking future-defining tech & consumer shifts ...
David Mattin, Trendwatching: Tracking future-defining tech & consumer shifts ...
 
7 Digital Marketing trends for 2016
7 Digital Marketing trends for 20167 Digital Marketing trends for 2016
7 Digital Marketing trends for 2016
 
Mobile Intelligence: Truly understanding your mobile customers
Mobile Intelligence: Truly understanding your mobile customersMobile Intelligence: Truly understanding your mobile customers
Mobile Intelligence: Truly understanding your mobile customers
 
Micro moments. Marco opportunities.
Micro moments. Marco opportunities. Micro moments. Marco opportunities.
Micro moments. Marco opportunities.
 
POST-DEMOGRAPHIC IMPERATIVES
POST-DEMOGRAPHIC IMPERATIVESPOST-DEMOGRAPHIC IMPERATIVES
POST-DEMOGRAPHIC IMPERATIVES
 
Our Skip Button Love Affair | SXSW 2017
Our Skip Button Love Affair | SXSW 2017Our Skip Button Love Affair | SXSW 2017
Our Skip Button Love Affair | SXSW 2017
 
What's Next: The Rise of Stories
What's Next: The Rise of StoriesWhat's Next: The Rise of Stories
What's Next: The Rise of Stories
 
VidCon 2016 Recap
VidCon 2016 RecapVidCon 2016 Recap
VidCon 2016 Recap
 
The Rise of Digital Marketing in the Yacht Industry
The Rise of Digital Marketing in the Yacht Industry The Rise of Digital Marketing in the Yacht Industry
The Rise of Digital Marketing in the Yacht Industry
 
Know the "WHY" Behind Consumer Purchase Decisions
Know the "WHY" Behind Consumer Purchase DecisionsKnow the "WHY" Behind Consumer Purchase Decisions
Know the "WHY" Behind Consumer Purchase Decisions
 
UPA Digital and Social Marketing 2-14
UPA Digital and Social Marketing 2-14UPA Digital and Social Marketing 2-14
UPA Digital and Social Marketing 2-14
 
How Social Goes Viral: An In-Depth Look at a Top Smartphone Campaign
How Social Goes Viral: An In-Depth Look at a Top Smartphone CampaignHow Social Goes Viral: An In-Depth Look at a Top Smartphone Campaign
How Social Goes Viral: An In-Depth Look at a Top Smartphone Campaign
 
Marketing As a Growth Engine
Marketing As a Growth EngineMarketing As a Growth Engine
Marketing As a Growth Engine
 
2016 Social Media Trends
2016 Social Media Trends 2016 Social Media Trends
2016 Social Media Trends
 
Internet, lo que vendrá y lo que está
Internet, lo que vendrá y lo que estáInternet, lo que vendrá y lo que está
Internet, lo que vendrá y lo que está
 
The 4 P's are DEAD !
The 4 P's are DEAD !The 4 P's are DEAD !
The 4 P's are DEAD !
 
5 TRENDS FOR DIGITAL AGENCIES (AND BRANDS) TO BE READY FOR 2020
5 TRENDS FOR DIGITAL AGENCIES (AND BRANDS) TO BE READY FOR 20205 TRENDS FOR DIGITAL AGENCIES (AND BRANDS) TO BE READY FOR 2020
5 TRENDS FOR DIGITAL AGENCIES (AND BRANDS) TO BE READY FOR 2020
 
Crimson Hexagon November 2011
Crimson Hexagon November 2011Crimson Hexagon November 2011
Crimson Hexagon November 2011
 
5 pillars of the Infinite Marketer
5 pillars of the Infinite Marketer 5 pillars of the Infinite Marketer
5 pillars of the Infinite Marketer
 
Future of Digital Marketing & Creative Innovation in Asia 2016 - Zaheer Nooru...
Future of Digital Marketing & Creative Innovation in Asia 2016 - Zaheer Nooru...Future of Digital Marketing & Creative Innovation in Asia 2016 - Zaheer Nooru...
Future of Digital Marketing & Creative Innovation in Asia 2016 - Zaheer Nooru...
 

Destacado

Framework tecnologici per i Big Data: Data Lake & Data River
Framework tecnologici per i Big Data: Data Lake & Data RiverFramework tecnologici per i Big Data: Data Lake & Data River
Framework tecnologici per i Big Data: Data Lake & Data RiverAndrea Gioia
 
Optimizing the Customer Experience with Real-Time Marketing
Optimizing the Customer Experience with Real-Time MarketingOptimizing the Customer Experience with Real-Time Marketing
Optimizing the Customer Experience with Real-Time MarketingRebecca Lieb
 
Predictive Analytics in Political Campaigns: Obama and Beyond
Predictive Analytics in Political Campaigns: Obama and BeyondPredictive Analytics in Political Campaigns: Obama and Beyond
Predictive Analytics in Political Campaigns: Obama and BeyondRising Media Ltd.
 
Social Media Marketing for Professional Services
Social Media Marketing for Professional ServicesSocial Media Marketing for Professional Services
Social Media Marketing for Professional ServicesJeff Bullas
 
Social media marketing ppt
Social media marketing pptSocial media marketing ppt
Social media marketing pptSean Joan
 
Absolute Beginner's Guide to Social Media Marketing
Absolute Beginner's Guide to Social Media MarketingAbsolute Beginner's Guide to Social Media Marketing
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
 
Social Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint PresentationSocial Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint PresentationAndrew Schwartz
 

Destacado (7)

Framework tecnologici per i Big Data: Data Lake & Data River
Framework tecnologici per i Big Data: Data Lake & Data RiverFramework tecnologici per i Big Data: Data Lake & Data River
Framework tecnologici per i Big Data: Data Lake & Data River
 
Optimizing the Customer Experience with Real-Time Marketing
Optimizing the Customer Experience with Real-Time MarketingOptimizing the Customer Experience with Real-Time Marketing
Optimizing the Customer Experience with Real-Time Marketing
 
Predictive Analytics in Political Campaigns: Obama and Beyond
Predictive Analytics in Political Campaigns: Obama and BeyondPredictive Analytics in Political Campaigns: Obama and Beyond
Predictive Analytics in Political Campaigns: Obama and Beyond
 
Social Media Marketing for Professional Services
Social Media Marketing for Professional ServicesSocial Media Marketing for Professional Services
Social Media Marketing for Professional Services
 
Social media marketing ppt
Social media marketing pptSocial media marketing ppt
Social media marketing ppt
 
Absolute Beginner's Guide to Social Media Marketing
Absolute Beginner's Guide to Social Media MarketingAbsolute Beginner's Guide to Social Media Marketing
Absolute Beginner's Guide to Social Media Marketing
 
Social Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint PresentationSocial Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint Presentation
 

Similar a Real-time Marketing. From Analog to Digital.

Opening Slides by John Battelle, Monday June 7
Opening Slides by John Battelle, Monday June 7Opening Slides by John Battelle, Monday June 7
Opening Slides by John Battelle, Monday June 7FM Signal
 
Werbeplanung.at SUMMIT 16 – The Future of Advertising is Automation – Matthia...
Werbeplanung.at SUMMIT 16 – The Future of Advertising is Automation – Matthia...Werbeplanung.at SUMMIT 16 – The Future of Advertising is Automation – Matthia...
Werbeplanung.at SUMMIT 16 – The Future of Advertising is Automation – Matthia...Werbeplanung.at Summit
 
D media presentation en v0.2 2
D media presentation en v0.2 2D media presentation en v0.2 2
D media presentation en v0.2 2Fabernovel
 
What's Digital about Fashion Design?
What's Digital about Fashion Design?What's Digital about Fashion Design?
What's Digital about Fashion Design?AAM_Associates
 
Digital Strategy - Culture NI
Digital Strategy - Culture NI Digital Strategy - Culture NI
Digital Strategy - Culture NI The Design Zoo
 
Power Of Mobile Workshop V2
Power Of Mobile Workshop V2Power Of Mobile Workshop V2
Power Of Mobile Workshop V2Walter Pike
 
Marketing Disruption Conference 2018 - Godfrey Parkin, Britefire
Marketing Disruption Conference 2018 - Godfrey Parkin, BritefireMarketing Disruption Conference 2018 - Godfrey Parkin, Britefire
Marketing Disruption Conference 2018 - Godfrey Parkin, BritefireGodfrey Parkin
 
dentsu 2022 media trends
dentsu 2022 media trendsdentsu 2022 media trends
dentsu 2022 media trendsdentsu
 
Marketing imminent 2017
Marketing imminent 2017Marketing imminent 2017
Marketing imminent 2017Vishal Jamwal
 
Webinar: 2020 Social Media Trends
Webinar: 2020 Social Media TrendsWebinar: 2020 Social Media Trends
Webinar: 2020 Social Media TrendsFalcon.io
 
Drive More Brand Spend Into Digital
Drive More Brand Spend Into DigitalDrive More Brand Spend Into Digital
Drive More Brand Spend Into DigitalKantar
 
The Age of Collaboration: Mastering the Modern Retail Experience
The Age of Collaboration: Mastering the Modern Retail ExperienceThe Age of Collaboration: Mastering the Modern Retail Experience
The Age of Collaboration: Mastering the Modern Retail ExperienceBrandSquare
 
RECON Asia 2016—In-Store Technology: Bright Shiny Object or The New Normal?
RECON Asia 2016—In-Store Technology: Bright Shiny Object or The New Normal?RECON Asia 2016—In-Store Technology: Bright Shiny Object or The New Normal?
RECON Asia 2016—In-Store Technology: Bright Shiny Object or The New Normal?Deborah Weinswig
 
Blackbook mumbai university.docx
Blackbook mumbai university.docxBlackbook mumbai university.docx
Blackbook mumbai university.docxInacioFernandes7
 
Nytm monthly demos_oct13tojune15
Nytm monthly demos_oct13tojune15Nytm monthly demos_oct13tojune15
Nytm monthly demos_oct13tojune15Jitendra Muchhal
 
Internet marketing textbook
Internet marketing textbookInternet marketing textbook
Internet marketing textbookminhthuy7892
 
Sandeep Amar on Monetization of Apps at ad:tech Bangalore
Sandeep Amar on Monetization of Apps at ad:tech BangaloreSandeep Amar on Monetization of Apps at ad:tech Bangalore
Sandeep Amar on Monetization of Apps at ad:tech BangaloreiMediaIndia
 

Similar a Real-time Marketing. From Analog to Digital. (20)

Opening Slides by John Battelle, Monday June 7
Opening Slides by John Battelle, Monday June 7Opening Slides by John Battelle, Monday June 7
Opening Slides by John Battelle, Monday June 7
 
Werbeplanung.at SUMMIT 16 – The Future of Advertising is Automation – Matthia...
Werbeplanung.at SUMMIT 16 – The Future of Advertising is Automation – Matthia...Werbeplanung.at SUMMIT 16 – The Future of Advertising is Automation – Matthia...
Werbeplanung.at SUMMIT 16 – The Future of Advertising is Automation – Matthia...
 
D media presentation en v0.2 2
D media presentation en v0.2 2D media presentation en v0.2 2
D media presentation en v0.2 2
 
Erik de Zwart en Wes Wierda - Music Innovation
Erik de Zwart en Wes Wierda - Music InnovationErik de Zwart en Wes Wierda - Music Innovation
Erik de Zwart en Wes Wierda - Music Innovation
 
What's Digital about Fashion Design?
What's Digital about Fashion Design?What's Digital about Fashion Design?
What's Digital about Fashion Design?
 
Digital Strategy - Culture NI
Digital Strategy - Culture NI Digital Strategy - Culture NI
Digital Strategy - Culture NI
 
Power Of Mobile Workshop V2
Power Of Mobile Workshop V2Power Of Mobile Workshop V2
Power Of Mobile Workshop V2
 
Marketing Disruption Conference 2018 - Godfrey Parkin, Britefire
Marketing Disruption Conference 2018 - Godfrey Parkin, BritefireMarketing Disruption Conference 2018 - Godfrey Parkin, Britefire
Marketing Disruption Conference 2018 - Godfrey Parkin, Britefire
 
dentsu 2022 media trends
dentsu 2022 media trendsdentsu 2022 media trends
dentsu 2022 media trends
 
Marketing imminent 2017
Marketing imminent 2017Marketing imminent 2017
Marketing imminent 2017
 
Webinar: 2020 Social Media Trends
Webinar: 2020 Social Media TrendsWebinar: 2020 Social Media Trends
Webinar: 2020 Social Media Trends
 
Drive More Brand Spend Into Digital
Drive More Brand Spend Into DigitalDrive More Brand Spend Into Digital
Drive More Brand Spend Into Digital
 
ROUNDTABLE 2016: GRAY
ROUNDTABLE 2016: GRAYROUNDTABLE 2016: GRAY
ROUNDTABLE 2016: GRAY
 
The Age of Collaboration: Mastering the Modern Retail Experience
The Age of Collaboration: Mastering the Modern Retail ExperienceThe Age of Collaboration: Mastering the Modern Retail Experience
The Age of Collaboration: Mastering the Modern Retail Experience
 
RECON Asia 2016—In-Store Technology: Bright Shiny Object or The New Normal?
RECON Asia 2016—In-Store Technology: Bright Shiny Object or The New Normal?RECON Asia 2016—In-Store Technology: Bright Shiny Object or The New Normal?
RECON Asia 2016—In-Store Technology: Bright Shiny Object or The New Normal?
 
Blackbook mumbai university.docx
Blackbook mumbai university.docxBlackbook mumbai university.docx
Blackbook mumbai university.docx
 
Nytm monthly demos_oct13tojune15
Nytm monthly demos_oct13tojune15Nytm monthly demos_oct13tojune15
Nytm monthly demos_oct13tojune15
 
Keynote Address to Canada E-Connect 2009
Keynote Address to Canada E-Connect 2009 Keynote Address to Canada E-Connect 2009
Keynote Address to Canada E-Connect 2009
 
Internet marketing textbook
Internet marketing textbookInternet marketing textbook
Internet marketing textbook
 
Sandeep Amar on Monetization of Apps at ad:tech Bangalore
Sandeep Amar on Monetization of Apps at ad:tech BangaloreSandeep Amar on Monetization of Apps at ad:tech Bangalore
Sandeep Amar on Monetization of Apps at ad:tech Bangalore
 

Más de Simplify360

The Ultimate Social CRM Directory
The Ultimate Social CRM DirectoryThe Ultimate Social CRM Directory
The Ultimate Social CRM DirectorySimplify360
 
5 Reasons Why Influencer Marketing Is the Best
5 Reasons Why Influencer Marketing Is the Best5 Reasons Why Influencer Marketing Is the Best
5 Reasons Why Influencer Marketing Is the BestSimplify360
 
Why Food Tech Brands Love Social Media?
Why Food Tech Brands Love Social Media?Why Food Tech Brands Love Social Media?
Why Food Tech Brands Love Social Media?Simplify360
 
Uber and Ola are the Biggest Rivals on Social Media
Uber and Ola are the Biggest Rivals on Social MediaUber and Ola are the Biggest Rivals on Social Media
Uber and Ola are the Biggest Rivals on Social MediaSimplify360
 
Social Media Creates Greater Hype on Maggi Crisis
Social Media Creates Greater Hype on Maggi CrisisSocial Media Creates Greater Hype on Maggi Crisis
Social Media Creates Greater Hype on Maggi CrisisSimplify360
 
Guide to Using Social Media for Branding
Guide to Using Social Media for BrandingGuide to Using Social Media for Branding
Guide to Using Social Media for BrandingSimplify360
 
6 Ways to Get the Best Out of Content Marketing
6 Ways to Get the Best Out of Content Marketing6 Ways to Get the Best Out of Content Marketing
6 Ways to Get the Best Out of Content MarketingSimplify360
 
8 Ways to Design the Best Social Media Policies by the Government
8 Ways to Design the Best Social Media Policies by the Government8 Ways to Design the Best Social Media Policies by the Government
8 Ways to Design the Best Social Media Policies by the GovernmentSimplify360
 
How Simplify360 helps in Providing Banking Solutions
How Simplify360 helps in Providing Banking Solutions How Simplify360 helps in Providing Banking Solutions
How Simplify360 helps in Providing Banking Solutions Simplify360
 
Access to Social Media Should be Banned in Offices
Access to Social Media Should be Banned in OfficesAccess to Social Media Should be Banned in Offices
Access to Social Media Should be Banned in OfficesSimplify360
 
Top 5 Social Entrepreneurs and How They Nailed It
Top 5 Social Entrepreneurs and How They Nailed ItTop 5 Social Entrepreneurs and How They Nailed It
Top 5 Social Entrepreneurs and How They Nailed ItSimplify360
 
Nepal Earthquake Leaves Social Media Shaken
Nepal Earthquake Leaves Social Media ShakenNepal Earthquake Leaves Social Media Shaken
Nepal Earthquake Leaves Social Media ShakenSimplify360
 
Vodafone Zoozoo Has the Highest Fans on Facebook
Vodafone Zoozoo Has the Highest Fans on FacebookVodafone Zoozoo Has the Highest Fans on Facebook
Vodafone Zoozoo Has the Highest Fans on FacebookSimplify360
 
Top 5 Business Leaders in The World
Top 5 Business Leaders in The WorldTop 5 Business Leaders in The World
Top 5 Business Leaders in The WorldSimplify360
 
E-Commerce In US-Social Media Campaigns
E-Commerce In US-Social Media CampaignsE-Commerce In US-Social Media Campaigns
E-Commerce In US-Social Media CampaignsSimplify360
 
Internet of Things: The World Speaks
Internet of Things: The World SpeaksInternet of Things: The World Speaks
Internet of Things: The World SpeaksSimplify360
 
5 Tips To Enhance Your Team Values
5 Tips To Enhance Your Team Values5 Tips To Enhance Your Team Values
5 Tips To Enhance Your Team ValuesSimplify360
 
Delhi Airport Never Fails To Wish Their Passengers
Delhi Airport Never Fails To Wish Their PassengersDelhi Airport Never Fails To Wish Their Passengers
Delhi Airport Never Fails To Wish Their PassengersSimplify360
 
#WhoMadeMyClothes Garners 16K likes on Facebook
#WhoMadeMyClothes Garners 16K likes on Facebook#WhoMadeMyClothes Garners 16K likes on Facebook
#WhoMadeMyClothes Garners 16K likes on FacebookSimplify360
 
IPL's Opening Week Receives Over 186K Mentions
IPL's Opening Week Receives Over 186K MentionsIPL's Opening Week Receives Over 186K Mentions
IPL's Opening Week Receives Over 186K MentionsSimplify360
 

Más de Simplify360 (20)

The Ultimate Social CRM Directory
The Ultimate Social CRM DirectoryThe Ultimate Social CRM Directory
The Ultimate Social CRM Directory
 
5 Reasons Why Influencer Marketing Is the Best
5 Reasons Why Influencer Marketing Is the Best5 Reasons Why Influencer Marketing Is the Best
5 Reasons Why Influencer Marketing Is the Best
 
Why Food Tech Brands Love Social Media?
Why Food Tech Brands Love Social Media?Why Food Tech Brands Love Social Media?
Why Food Tech Brands Love Social Media?
 
Uber and Ola are the Biggest Rivals on Social Media
Uber and Ola are the Biggest Rivals on Social MediaUber and Ola are the Biggest Rivals on Social Media
Uber and Ola are the Biggest Rivals on Social Media
 
Social Media Creates Greater Hype on Maggi Crisis
Social Media Creates Greater Hype on Maggi CrisisSocial Media Creates Greater Hype on Maggi Crisis
Social Media Creates Greater Hype on Maggi Crisis
 
Guide to Using Social Media for Branding
Guide to Using Social Media for BrandingGuide to Using Social Media for Branding
Guide to Using Social Media for Branding
 
6 Ways to Get the Best Out of Content Marketing
6 Ways to Get the Best Out of Content Marketing6 Ways to Get the Best Out of Content Marketing
6 Ways to Get the Best Out of Content Marketing
 
8 Ways to Design the Best Social Media Policies by the Government
8 Ways to Design the Best Social Media Policies by the Government8 Ways to Design the Best Social Media Policies by the Government
8 Ways to Design the Best Social Media Policies by the Government
 
How Simplify360 helps in Providing Banking Solutions
How Simplify360 helps in Providing Banking Solutions How Simplify360 helps in Providing Banking Solutions
How Simplify360 helps in Providing Banking Solutions
 
Access to Social Media Should be Banned in Offices
Access to Social Media Should be Banned in OfficesAccess to Social Media Should be Banned in Offices
Access to Social Media Should be Banned in Offices
 
Top 5 Social Entrepreneurs and How They Nailed It
Top 5 Social Entrepreneurs and How They Nailed ItTop 5 Social Entrepreneurs and How They Nailed It
Top 5 Social Entrepreneurs and How They Nailed It
 
Nepal Earthquake Leaves Social Media Shaken
Nepal Earthquake Leaves Social Media ShakenNepal Earthquake Leaves Social Media Shaken
Nepal Earthquake Leaves Social Media Shaken
 
Vodafone Zoozoo Has the Highest Fans on Facebook
Vodafone Zoozoo Has the Highest Fans on FacebookVodafone Zoozoo Has the Highest Fans on Facebook
Vodafone Zoozoo Has the Highest Fans on Facebook
 
Top 5 Business Leaders in The World
Top 5 Business Leaders in The WorldTop 5 Business Leaders in The World
Top 5 Business Leaders in The World
 
E-Commerce In US-Social Media Campaigns
E-Commerce In US-Social Media CampaignsE-Commerce In US-Social Media Campaigns
E-Commerce In US-Social Media Campaigns
 
Internet of Things: The World Speaks
Internet of Things: The World SpeaksInternet of Things: The World Speaks
Internet of Things: The World Speaks
 
5 Tips To Enhance Your Team Values
5 Tips To Enhance Your Team Values5 Tips To Enhance Your Team Values
5 Tips To Enhance Your Team Values
 
Delhi Airport Never Fails To Wish Their Passengers
Delhi Airport Never Fails To Wish Their PassengersDelhi Airport Never Fails To Wish Their Passengers
Delhi Airport Never Fails To Wish Their Passengers
 
#WhoMadeMyClothes Garners 16K likes on Facebook
#WhoMadeMyClothes Garners 16K likes on Facebook#WhoMadeMyClothes Garners 16K likes on Facebook
#WhoMadeMyClothes Garners 16K likes on Facebook
 
IPL's Opening Week Receives Over 186K Mentions
IPL's Opening Week Receives Over 186K MentionsIPL's Opening Week Receives Over 186K Mentions
IPL's Opening Week Receives Over 186K Mentions
 

Último

Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 

Último (20)

Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 

Real-time Marketing. From Analog to Digital.

Notas del editor

  1. Opener
  2. Pimps who tried selling prostitute services seem to have been the the original real-time marketers
  3. Hawkers in marketplaces were able to reach larger audiences
  4. Gutenberg’s printing press expanded the real of marketing
  5. Early advertising agencies and magazines give marketers more choices for marketing
  6. Scientific Advertising published in 1923. Download a copy here: http://bit.ly/1j7qmZw
  7. Real-time mass marketing…
  8. Pre-technology real-time ads that took a few days to be delivered
  9. Pre-technology real-time ads that took a few days to be delivered
  10. Independence day ad
  11. Technology, social media, platforms, smartphones
  12. More processing in a smartphone than in early satellites
  13. Technology and social networks is now able to aggregate mass audiences
  14. Marketing has not moved from a marketers time to consumers time. No more new-improved formula full page ads. Even if they have to be done, they are done when people are seeking for such a solution
  15. Automated SMSs, Emails and other ads
  16. Technologies like Unica delivering real time campaigns to people
  17. Best Buy Twelpeforce
  18. OldSpice @kevin part of the Old Spice Twitter response campaign. Here the first video went out to Kevin Rose, the founder of Digg. So the Digg community would share and tweet the ad
  19. Tesco Mobile’s interesting Twitter Response Strategy
  20. How JC Penny won the Oscars
  21. JC Penny Oscars
  22. Comps that were pre-created created andactioned at appropriate time
  23. When Jennifer Lawrance tripped on the way to collect her trophy
  24. The Oreo Moment
  25. Oreo Daily Twist integrated social media campaign that took advantage of elements of real-time
  26. Tesco trialing facial recognition to provide real-time rewards
  27. Foursquare badges that are triggered in real-time
  28. Westside Real Time Manufacturing
  29. Automated twitter responder makes a hash of itself and BankAm
  30. Ads masquerading as real-time engagements gets Target the stick
  31. Poor humour makes Petcentric tweets boring
  32. The Business of Social Media
  33. Gatorade Social Command Centre
  34. Opportunities
  35. Challenges
  36. From independent departments that are siloed
  37. To departments coalescing and coming together to create real-time marketing opportunities…
  38. Big Data driven online listening service
  39. Big Data Analytics and Insights
  40. MassRelevance and Infinigraph are two companies that provide such services
  41. Defining Objectives is key
  42. Depending on what kinds of campaigns are being planned. Some of all of these players will need to become a part of the team
  43. Gatorade Social Command Centre