Social CRM is on the rise within enterprises as more and more of their customers are taking to social media channels to communicate with brands. Are you listening to them? What do you need to look for in an sCRM tool? Read on to find out more...

1. SCRM in 2013
Next Generation Approach

2. What is the current problem?

3. Social Media is
misintepreted as an
Advertising Medium.

4. A change in mindset is required.

5. How to Get Started?

6. Define business-relevant KPIs.

7. Define business-relevant KPIs.
Implement best practices.

8. Define business-relevant KPIs.
Implement best practices.
Use actionable analytics.

9. What every business must
understand about
Social Media?

10. Social Media means Business.

11. Increased
Revenue
Social Media means Business.

12. Increased Increased
Revenue Branding
Social Media means Business.

13. Increased Increased Cost
Revenue Branding Saving
Social Media means Business.

14. SCRM is the Future.

15. Customer
Service
SCRM is the Future.

16. Customer Brand
Service Reputation
SCRM is the Future.

17. Customer Brand Build
Service Reputation Communities
SCRM is the Future.

18. Transformation of Social Data
into Predictive Analytics

19. Marketing
Strategies
Transformation of Social Data
into Predictive Analytics

20. Marketing Customer
Strategies Sentiments
Transformation of Social Data
into Predictive Analytics

21. Marketing Customer Maximize
Strategies Sentiments *CLV
Transformation of Social Data
into Predictive Analytics
*CLV: Customer Lifetime Value

22. ROI focused KPIs

23. Lead
Generated
ROI focused KPIs

24. Lead Website
Generated Traffic
ROI focused KPIs

25. Lead Website People
Generated Traffic talking about
ROI focused KPIs

26. What to look for in your
SCRM platform?

27. Ability to track/engage
conversations across
entire social platforms.

28. Ability to track/engage Functionality to convert
conversations across messages into tickets
entire social platforms. and assign them.

29. Ability to track/engage Functionality to convert
conversations across messages into tickets
entire social platforms. and assign them.
Ability to provide
multiple access levels
for customer reps.

30. Ability to track/engage Functionality to convert
conversations across messages into tickets
entire social platforms. and assign them.
Ability to provide
multiple access levels
for customer reps.
Functionality to
integrate with legacy
enterprise systems.

31. Ability to track/engage Functionality to convert
conversations across messages into tickets
entire social platforms. and assign them.
Ability to provide
multiple access levels
for customer reps.
Functionality to Ability to access
integrate with legacy Reports & Dashboards
enterprise systems. through mobile devices.

32. Social Media is more than
an Advertisement Platform

33. It is the new way of doing
business.

34. Realize its economic value,
before its too late.

35. Social Media is no more
the CMO’s problem. It is the
CEO’s problem.

36. Thank You
For more information about Simplify360
Email: contact@simplify360.com
Visit: www.simplify360.com