Highlights of the report: - Vodafone performs the best on social media followed by Airtel and Tata Docomo. Airtel has high social media buzz in both the earned media and owned media - In terms of social media mentions, Top 3 firms namely Airtel, Vodafone and Tata Docomo cover 70% of the buzz - Vodafone leads in terms of engagement and has the highest number of fans - Vodafone leads in terms of followers and mentions on Twitter - Telecom companies are keen in increasing their fan base on Facebook. Aircel led in terms of net growth of Facebook fans around 8.5 Lakhs over the last three months. Vodofone ZooZoos Facebook Page which has 18.5 M fans had a net growth of 7.3 Lakh fans and stands next to Aircel in terms of net growth of fans

1. Top Telecom Companies
on Social Media (India)
June, 2014

2. Highlights:
• Vodafone performs the best on social media followed
by Airtel and Tata Docomo. Airtel has high social
media buzz in both the earned media and owned
media
• In terms of social media mentions, Top 3 firms namely
Airtel, Vodafone and Tata Docomo cover 70% of the
buzz
• Vodafone leads in terms of engagement and has the
highest number of fans
• Vodafone leads in terms of followers and mentions on
Twitter
• Telecom companies are keen in increasing their fan
base on Facebook. Aircel led in terms of net growth of
Facebook fans around 8.5 Lakhs over the last three
months. Vodofone ZooZoos Facebook Page which has
18.5 M fans had a net growth of 7.3 Lakh fans and
stands next to Aircel in terms of net growth of fans

3. Rank Company name
SSI SCORE
(June’14)
SSI SCORE
(May’14)
1 Vodafone 87 88
2 Airtel 82 83
3 Tata DoCoMo 77 71
4 Aircel 65 66
5 Idea Cellular 61 53
6 Reliance Communications 52 45
7 BSNL 43 40
8 Uninor 37 36
9 Videocon 31 36
10 MTS India 30 32
MOST SOCIAL TELECOM COMPANIES (INDIA)
SSI refers to Simplify360 Social Index. Arrow indicate increase/decrease in scores compared to previous month

4. PARAMETER WISE BREAKUP OF SCORES
Final index is a function of Buzz score, Facebook score and Twitter score
BRAND BUZZ SCORE FACEBOOK SCORE TWITTER SCORE OVERALL SCORE
Vodafone 85 85 92 87
Airtel 92 60 85 82
Tata DoCoMo 77 77 77 77
Aircel 62 80 55 65
Idea Cellular 54 78 60 61
Reliance Communications 46 49 66 52
BSNL 69 20 14 43
Uninor 39 34 35 37
Videocon 31 32 31 31
MTS India 15 47 43 30

5. 42128
38367
19753
8952
9552
3935
39802
1385
638
1619
82358
45036
16253
18007
10706
7426
6118
2948
452
1759
73339
32807
10056
7211
12919
12682
6382
4405
665
1968
Airtel Vodafone Aircel Idea Cellular Tata DoCoMo BSNL Reliance
Communications
Uninor Loop Mobile MTS India
April '14 May '14 June '14
SOCIAL MEDIA BUZZ OF TELECOM COMPANIES IN THE LAST 3 MONTHS

6. Earned vs owned media breakup
41711
10865
4026
12349
3207
2262
562
2241
552
2536
341
524
01000020000300004000050000
airtelindia
vodafonein
tatadocomo
bsnlcorporate
aircel
ideacellular
reliancemobile
uninor
VideoconTelecom
mtnlmumbai
mts_india
Loop_Mobile
Earned media
31628
21942
8893
333
6849
4949
5820
2164
2661
363
1627
141
0 10000 20000 30000 40000
Owned Media

7. In terms of social media mentions, Top 3 firms cover 70% of the buzz
43%
19%
8%
8%
6%
4%
4%
3%
2%
2%
Airtel Vodafone Tata DoCoMo
BSNL Aircel Idea Cellular
Reliance Communications Uninor Videocon
MTNL MTS India Loop Mobile
Share of mentions of brands on social media, June 2014

8. 0.65%
1.92%
3.99%
0.35%
0.2%
0.54%0.11%
0
50,000
100,000
150,000
200,000
250,000
300,000
0 2,000,000 4,000,000 6,000,000 8,000,00010,000,00012,000,00014,000,00016,000,00018,000,00020,000,00022,000,000
PeopleTalkingabout
No. of fans
IDEA LEADS IN TERMS OF ENGAGEMENT, WHILE VODAFONE LEADS IN TERMS OF
FAN BASE
Facebook engagement quadrant, June 2014
Telecom Industry, India, Source: Simplify360
High number of
engaged fans
and fan base
Less number of
engaged fans, but
good fan base
Less number of
actively
engaged fans
and fan base
Size of the bubble
represents the percentage
of engaged fans to the
total fans on the page

9. 5349682
17754531
7139724
6041539
13781450
1420
1454261
201316
295736
1970189
5458813
18297508
7618837
6193438
13859149
2128
1458751
215023
299036
1976113
5,555,303
18,488,979
7,992,996
6,322,442
13,953,774
2,197
1,469,002
217,412
299,823
1,980,877
Airtel Vodafone Aircel Idea Cellular Tata DoCoMo BSNL Reliance
Communications
Uninor Loop Mobile MTS India
April '14 May '14 June '14
FACEBOOK FANS GROWTH IN THE LAST 3 MONTHS

10. VODAFONE HAS THE HIGHEST SHARE OF FANS ON
FACEBOOK
33%
14%
11%
25%
10%
3%
3% 0%
1%
0%
Vodafone
Aircel
Idea Cellular
Tata DoCoMo
Airtel
Reliance Communications
MTS India
Uninor
Videocon
Loop Mobile
BSNL
MTNL
Share of fans on Facebook, June 2014

11. 15230
2056
3202
4870
8434
2532
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
0 50000 100000 150000 200000 250000
Mentions
Followers
Size of the bubble
represents the number
of tweets sent from the
official twitter handle
VODAFONE LEADS IN TERMS OF FOLLOWERS AND MENTIONS
High number
followers but less
mentions
High number of
mentions and
followers
Four major groups can be observed among the Telecom companies. (1)Those with high mention but less follower, (2)those
having high number of followers but less mentions, (3)those having high number of mentions but less followers and (4)those who
are low on both the parameters.
Less number
followers and
less mentions
High number of
mentions and
less followers

12. Methodology
Simplify360’s proprietary listening tool is used for collecting the data and counting the
number of mentions for each company.
The parameters considered for Twitter and Facebook were also gathered through
Simplify360. For brands having multiple Twitter profiles their main official account is
taken into consideration.
A total of 12 companies were considered in the analysis.
Geography considered: India
Period of analysis: June 1 to 30, 2014
GLOSSARY OF TERMS:
EARNED MEDIA: Earned media is the conversations elsewhere other than the company's pages.
OWNED MEDIA: Conversations on their own channels like Facebook pages, Twitter accounts. Customer care handles
are also included as part of the owned media.

13. About the authors
Mohan Krishna
Social media research analyst, Simplify360
Mohan Krishna has a talent of plugging in
Mathematical and statistical techniques over
qualitative social media data to get an
insightful & actionable results makes him
unique. He is intact with many clients across
different verticals like Technology, FMCG,
Media, Entertainment, Telecom, Sports, and
Electronics etc.
Twitter: @typicalkrish
Vang Lian
Head of Research, Simplify360
Vang Lian is an alumnus of IIM Bangalore. He
has the ability to find insights in the midst of
chaos.
He believes data visualization is equally and
even more important than the data itself. He is
a weekend footballer.
Twitter: @vang_lian

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