The Side Effect Solutions

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The "itch" problem is a problem where direct solutions are ineffective. (The more you scratch it, the worse it gets.) A side-effect solution is a solution that is meant to solve another problem but happens to solve yours too as a side effect. How do I identify this kind of problems and find side-effect solutions for them?

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Survey on you Online dating stats: Active users? Dates? Marriages? Think it's lame? Think users are desperate? Hesitant to tell others? Tell strangers you're single and looking? You are a bad data sample.

The problem with dating sites is... ...they are called dating sites.

[object Object],[object Object],[object Object],[object Object],[object Object]

The point There's a special type of problems, where the direct solutions are not the most effective solutions. "The itch problem"

Networking Old solution: "Networking" events Fail: Douche bags New solution: Events with other purposes People will network.

Dating Old solution: Bars, single events, dating sites Fail: Douche bags, not "sexy", "magical" New solution: Concerts, classes, bookstores People will flirt.

Advertising Old solution: Commercials in your face Fail: Intrusive, not relevant, desensiting New solution: Search, blog affiliated ads People will buy.

Welfare Old solution: Money Fail: Dependency New solution: Education, transit, internet People will earn.

Hiring Old solution: Job ads Fail: Unskilled applicants New solution: Contests (Netflix)‏ People will work.

And many more... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How do I find side-effect solutions? There's no magical formula.

Recognize the itch ,[object Object],[object Object],[object Object],[object Object]

Strategies Step 1: Recognize the itch Step 2: Brainstorm for solutions

Brainstorm for solutions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Strategies Step 1: Recognize the itch Step 2: Brainstorm for solutions Step 3: Apply, rinse and repeat

Game with a purpose (gwap.com)‏ Side-effect solutions in real action. Founded by: Luis von Ahn (CMU)‏ Google talk: search for "human computation" JT is not affiliated with this project.

That's all. JT Web developer / Entrepreneur simplyjt.com (slides, email)‏ Questions? Or brainstorm?

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The Side Effect Solutions

1. The Side-effect Solutions by JT

2. Survey on you Online dating stats: Active users? Dates? Marriages? Think it's lame? Think users are desperate? Hesitant to tell others? Tell strangers you're single and looking? You are a bad data sample.

3. The problem with dating sites is... ...they are called dating sites.

5. The point There's a special type of problems, where the direct solutions are not the most effective solutions. "The itch problem"

6. A Side-effect Solution

7. Examples

8. Networking Old solution: "Networking" events Fail: Douche bags New solution: Events with other purposes People will network.

9. Dating Old solution: Bars, single events, dating sites Fail: Douche bags, not "sexy", "magical" New solution: Concerts, classes, bookstores People will flirt.

10. Advertising Old solution: Commercials in your face Fail: Intrusive, not relevant, desensiting New solution: Search, blog affiliated ads People will buy.

11. Welfare Old solution: Money Fail: Dependency New solution: Education, transit, internet People will earn.

12. Hiring Old solution: Job ads Fail: Unskilled applicants New solution: Contests (Netflix)‏ People will work.

13.

14. How do I find side-effect solutions? There's no magical formula.

15. Strategies Step 1: Recognize the itch

16.

17. Strategies Step 1: Recognize the itch Step 2: Brainstorm for solutions

18.

19. Strategies Step 1: Recognize the itch Step 2: Brainstorm for solutions Step 3: Apply, rinse and repeat

20. Game with a purpose (gwap.com)‏ Side-effect solutions in real action. Founded by: Luis von Ahn (CMU)‏ Google talk: search for "human computation" JT is not affiliated with this project.

21. That's all. JT Web developer / Entrepreneur simplyjt.com (slides, email)‏ Questions? Or brainstorm?

The Side Effect Solutions

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