1. Group No. 5
Sumit Agarwal
Saurabh Srivastava
Himanshu Yadav
Deepti Sharma
Shreya

2. Service
Services are deeds, processes, and performances.
Services include all economic activities whose output is not
a physical product or construction, is generally consumed
at the time it is produced, and provides added value (e.g.,
convenience, amusement, timeliness, comfort, health) in
forms that are essentially intangible.

3. Tangible Good
Service With
With
Pure Tangible Accompanying
Accompanying
Good Hybrid Offer Minor Goods
Services Pure
Service
Auto With Airline Trip With
Restaurant
Soap Accompanying Accompanying
Repair Services Snacks Education
8-3

4.  Health Care
 hospital, medical practice, dentistry, eye care
 Professional Services
 accounting, legal, architectural
 Financial Services
 banking, investment advising, insurance
 Hospitality
 restaurant, hotel/motel, bed & breakfast
 Travel
 airlines, travel agencies, theme park
 Others
 hair styling, pest control, plumbing, lawn maintenance,
counseling services, health club, education

5. 8-5

6. The Best Example of Pure Service Marketing is
Education Sector. Which we can understand by
the example of Jaipuria Institute of
Management, Noida

7. Services offered by JIM, Noida

8. Computer Lab

9. Library

10. Students Vehicle Parking
Service

13. Faculty Vehicle Parking
Service

14. Students Mess

15. Students Canteen

16. High Quality
Infrastructure(Tangiblising the
Intangible)

17. Play Ground Facility

25. College
(Management)
Internal External
Marketing Marketing
“enabling the “setting the
promise” promise”
Faculty Interactive Marketing Students