11. Divisibility (tried on a limited basis but still very expensive)
12.
13. Compatibility – degree to which the product is consistent with existing values and past experience of the adopters
14. Complexity – degree to which an innovation is perceived as difficult to understand and use
15. Trialability – the ability to make trials easy for new products without economic risk to the consumer
16.
17. Dynamically continuous – may involve the creation of either a new product or the alteration of an existing one ,but does not generally alter established patterns of customer buying and product use