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GROWTH HACKING:
Offbeat Ways To Grow Your
Business
Hi, I’m Sujan Patel
I run Web Profits, a marketing agency that help companies
leverage growth marketing
I am the co-founde...
➔ 15,000+ Customers using social advertising, inbound
marketing, word of mouth & customer delight
➔ 5000+ Customers using ...
GROWTH HACK EXAMPLE: SNARKY
RESPONSE
AGENDA
1. What is Growth Hacking?
2. Growth Framework
3. Growth Hacktics
4. Questions!
WHAT IS GROWTH HACKING?
“Growth hacking is a mindset. It’s a
fast-paced, no B.S., data-driven,
actionable approach to capi...
GROWTH FRAMEWORK
WHAT YOUR PROBLEM?
SIMPLE GROWTH FRAMEWORK
1. Define your goals (be specific!)
2. Brainstorm ideas
3. Identify resources
4. Prioritize
5. Exe...
HOW TO PRIORITIZE
Startups: Prioritize based on highest impact,
least effort
Everyone Else: Prioritize based on highest
po...
GROWTH HACKTICS
HACKTIC #1: NPS SURVEY
Leverage promoters for reviews,
social shares, & testimonials
Recommended Tools:
• Wootric.com
• Pr...
ASKNICE.LY’S NPS TESTIMONIALS
HACKTIC #2 HANDWRITTEN CARDS
Recommended Tools:
• Maillift.com
• Bond.co
• Hire a college student
majoring in art or
graph...
HACKTIC #3 SECONDARY SEO
Source: http://sujanpatel.com/marketing/growth-hacking-
using-blog-comments/
ANSWER QUESTIONS ON QUORA
https://www.quora.com/What-is-the-best-email-automation-
tool-for-cold-emailing-prospects-for-sm...
HACKTIC #4 CREATE A COMMUNITY
BUILD REAL RELATIONSHIPS
SHARE EVERYTHING YOU KNOW
HACKTIC #5 SURVEY BASED
RETARGETING
Marketizator.com
HACKTIC #6 REFERRAL PROGRAM
Tested using Intercom message
Applied winner to the main dashboard
GET ATTENTION ON SOCIAL MEDIA
+
COLD EMAILS
+
RETARGET WITH CONTENT
MARKETING
HACKTIC #7 SMART COLD EMAILS
HACKTIC #8 USE FACEBOOK ADS
TO TEST HEADLINE COPY
HACKTIC #9 LET CUSTOMERS
WRITE YOUR HEADLINE COPY
USING SURVEYS
Survey users using Qualaroo asking a simple question, “Des...
HACKTIC #10 INCREASE LEADS &
CONVERSIONS WITH LIVE CHAT
Add live chat on pricing page, during checkout process & timed bas...
LEADCHAT
Leadchat has smart live chat prompts that are triggered by time & sessions
and a live chat team to turn charts in...
HACKTIC #11 THANK YOUR
CUSTOMERS
Add live chat on pricing page, during checkout process & timed based
HACKTIC #12 CREATE
RESOURCES/EBOOKS/TOOLS
HACKTIC #13 TROLL EVENTS
SujanPatel.com
@SujanPatel
Snapat.me
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Growth Hacking: Offbeat Ways To Grow Your Business

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Slides from my talk at Flipmyfunnel.com. In this presentation I go through my simple growth hacking framework and showcase 13 offbeat ways to grow your business

Publicado en: Marketing

Growth Hacking: Offbeat Ways To Grow Your Business

  1. 1. GROWTH HACKING: Offbeat Ways To Grow Your Business
  2. 2. Hi, I’m Sujan Patel I run Web Profits, a marketing agency that help companies leverage growth marketing I am the co-founder of SaaS startups, ContentMarketer.io & Narrow.io I'm a regular contributor at Inc., Forbes, WSJ & Entrepreneur I'm the author of Content Marketing Playbook & 100 Days of Growth
  3. 3. ➔ 15,000+ Customers using social advertising, inbound marketing, word of mouth & customer delight ➔ 5000+ Customers using inbound marketing, community, word of mouth & snarky responses ➔ 1,000+ Customers using word of mouth & influencer marketing ➔ 10,000 Users using word of mouth, community & influencer marketing GROWTH HACKING IN ACTION
  4. 4. GROWTH HACK EXAMPLE: SNARKY RESPONSE
  5. 5. AGENDA 1. What is Growth Hacking? 2. Growth Framework 3. Growth Hacktics 4. Questions!
  6. 6. WHAT IS GROWTH HACKING? “Growth hacking is a mindset. It’s a fast-paced, no B.S., data-driven, actionable approach to capitalize on opportunities and ideas that drive business growth.” - Me
  7. 7. GROWTH FRAMEWORK
  8. 8. WHAT YOUR PROBLEM?
  9. 9. SIMPLE GROWTH FRAMEWORK 1. Define your goals (be specific!) 2. Brainstorm ideas 3. Identify resources 4. Prioritize 5. Execute 6. Measure 7. Rinse & Repeat Example of my simple framework: http://bit.ly/growthframework
  10. 10. HOW TO PRIORITIZE Startups: Prioritize based on highest impact, least effort Everyone Else: Prioritize based on highest potential gain, least time to implement
  11. 11. GROWTH HACKTICS
  12. 12. HACKTIC #1: NPS SURVEY Leverage promoters for reviews, social shares, & testimonials Recommended Tools: • Wootric.com • Promoter.io • Satismeter.com • Asknice.ly
  13. 13. ASKNICE.LY’S NPS TESTIMONIALS
  14. 14. HACKTIC #2 HANDWRITTEN CARDS Recommended Tools: • Maillift.com • Bond.co • Hire a college student majoring in art or graphic design
  15. 15. HACKTIC #3 SECONDARY SEO Source: http://sujanpatel.com/marketing/growth-hacking- using-blog-comments/
  16. 16. ANSWER QUESTIONS ON QUORA https://www.quora.com/What-is-the-best-email-automation- tool-for-cold-emailing-prospects-for-small-businesses-which- integrates-with-close-IO
  17. 17. HACKTIC #4 CREATE A COMMUNITY
  18. 18. BUILD REAL RELATIONSHIPS
  19. 19. SHARE EVERYTHING YOU KNOW
  20. 20. HACKTIC #5 SURVEY BASED RETARGETING Marketizator.com
  21. 21. HACKTIC #6 REFERRAL PROGRAM Tested using Intercom message Applied winner to the main dashboard
  22. 22. GET ATTENTION ON SOCIAL MEDIA + COLD EMAILS + RETARGET WITH CONTENT MARKETING HACKTIC #7 SMART COLD EMAILS
  23. 23. HACKTIC #8 USE FACEBOOK ADS TO TEST HEADLINE COPY
  24. 24. HACKTIC #9 LET CUSTOMERS WRITE YOUR HEADLINE COPY USING SURVEYS Survey users using Qualaroo asking a simple question, “Describe our product/service in one sentence?” Then use the answers as headline copy
  25. 25. HACKTIC #10 INCREASE LEADS & CONVERSIONS WITH LIVE CHAT Add live chat on pricing page, during checkout process & timed based
  26. 26. LEADCHAT Leadchat has smart live chat prompts that are triggered by time & sessions and a live chat team to turn charts into leads.
  27. 27. HACKTIC #11 THANK YOUR CUSTOMERS Add live chat on pricing page, during checkout process & timed based
  28. 28. HACKTIC #12 CREATE RESOURCES/EBOOKS/TOOLS
  29. 29. HACKTIC #13 TROLL EVENTS
  30. 30. SujanPatel.com @SujanPatel Snapat.me

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