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So, what will the future UX of TV look like?

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So, what will the future UX of TV look like?
How are people watching TV nowadays ?
What kind of Devies We are Using ?
TV or Internet TV ? Smart TV ?
Future for Big Brands

Publicado en: Tecnología
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So, what will the future UX of TV look like?

  1. 1. So, what will the future UX of TV look like? Andrzej Piotrowski
  2. 2. Hint #1 ad-supported TV is under pressure
  3. 3. Hint #2 digital Pay-TV to grow ~5% per year in Western EU Source: Strategy Analytics Digital Pay-TV revenue forecast, Western Europe, 2013–2018
  4. 4. Hint #3 VOD and sVOD are no substitutes, they add up UK expenditure on digital video Source: Bain Creative UK report 2014
  5. 5. Even more screens in the Future Freely adapted from The Verge – “Over the top: the new war for TV is just beginning”
  6. 6. The set-top box makes the smart TV, smarter Source: – Samsung F9000
  7. 7. 2014 Facts of Future Televison : Avarge time ; Game of Thrones best On-Line ; Paid in UK Average time spent weekly, USA. Source: Nielsen cross-platform report 2013 UK expenditure on digital video
  8. 8. 2014 - 2020: What will happen ?
  9. 9. TV set to become a very large monitor 1980 1990 2000 2010 2020 Sources: Wikipedia Commons,
  10. 10. Infrographics – Big Numbers
  11. 11. 2020: a typical Pay-TV service PREMIUM CONTENT & MULTISCREEN SERVICES zz A KILLER “FOLLOW-ME” STYLE USER EXPERIENCE TABLET NOW THE MAIN CONTROL SCREEN Premium channels with catch-up Wide choice of VOD, eST & sVOD On-demand games Search & recommendation Built-in social features Personal media library Freely adapted from – “TV goes social: The rise of the second screen”