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SIS International Global Market Research Capabilities Report

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SIS International Research is a leading global Market Research and Strategy Consulting firm.

Our differentiation is that we are the only firm with the global resources, expertise and integrated methods to provide full insight into the entire business landscape---customers, competitors, supply chains, markets, stakeholders and cultures.

With a full view, our clients are able to not only better understand their customers and key stakeholders, but also can better appreciate complex market forces and how to outmaneuver competitors.

We are an industry leader in “Hybrid” research approach, integrating market research and competitive intelligence covering the full spectrum of our clients’ knowledge needs. SIS is a proud member of ESOMAR, AMA, Insights Association, MRS, and SCIP.

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SIS International Global Market Research Capabilities Report

  1. 1. SIS BACKGROUND & CAPABILITIES
  2. 2. Our differentiation is that we are the only firm with the global resources, expertise and integrated methods to provide full insight into the entire business landscape---customers, competitors, supply chains, markets, stakeholders and cultures. With a full view, our clients are able to not only better understand their customers and key stakeholders, but also can better appreciate complex market forces and how to outmaneuver competitors. We are an industry leader in “Hybrid” research approach, integrating market research and competitive intelligence covering the full spectrum of our clients’ knowledge needs. SIS is a proud member of ESOMAR, AMA, MRA, AIMRI, SCIP and PBIRG. SIS International Research is a leading research & intelligence firm with 35+ years’ experience in US and global markets.
  3. 3. 4 2018 SIS Internasional Research www.sisinternational.com World Wide Headquarters 11 East 22nd Street, 2nd Floor, New York, NY 10010 t: +1 212 505 6805 SIS Corporate History Ruth Stanat establishes SIS International Research, Inc. on Madison Avenue in New York City as a syndicated market research report company 1984 1990 2002 20001986 Ruth Stanat publishes The Intelligent Corporation, a book that expounded on effective strategic planning and building the intelligent corporate intranet. SIS establishes Brand Health and Brand Research division SIS becomes a founding member of the Society of Competitive Intelligence Professionals (SCIP). Global Gold Global Jumpstart
  4. 4. 5 2018 SIS Internasional Research www.sisinternational.com World Wide Headquarters 11 East 22nd Street, 2nd Floor, New York, NY 10010 t: +1 212 505 6805 SIS Corporate History SIS publishes one of the first books on China's Generation Y 2005 2009 2018 20122007 SIS establishes its B2B Market Research and Educational Testing Division Global SIS realized with fully aligned operations SIS adopts the slogan Navigate the Global Economy™ SIS launches key regional research hubs in London, Berlin, Toronto, Mexico City, Sao Paulo, Manila, and Shanghai Additionally, established SIS Car Clinics
  5. 5. 6 2018 SIS Internasional Research www.sisinternational.com World Wide Headquarters 11 East 22nd Street, 2nd Floor, New York, NY 10010 t: +1 212 505 6805World Wide Headquarters 11 East 22nd Street, 2nd Floor, New York, NY 10010 t: +1 212 505 6805 SIS International Mission To provide actionable Research, Strategy and Consulting, around the world and everywhere our clients may be, helping them to address their strategic priorities and capture strategic opportunities.
  6. 6. 7 2018 SIS Internasional Research www.sisinternational.com World Wide Headquarters 11 East 22nd Street, 2nd Floor, New York, NY 10010 t: +1 212 505 6805 Primary Research SIS Management of Multi-Country Studies SIS International has conducted research for more than 70% of the Fortune 500 and many of the world’s most influential multinational organizations Unlike many large market research suppliers, SIS efficiently prepares and delivers high quality proposals and deliverables. Combination of market research, market intelligence and strategy into the analytical framework. We go beyond the data and provide actionable intelligence. SIS provides a dynamic view of the market with its hybrid services, integrating numerous techniques in its deliverables, in addition to traditional Market Research techniques. SIS International provides value. Actionable information based on solid research that is high quality and competitively priced. Our Reputation Our Nimbleness Our Understanding Our Creative Approach Our Value
  7. 7. SIS Global Reach
  8. 8. 9 2018 SIS Internasional Research www.sisinternational.com World Wide Headquarters 11 East 22nd Street, 2nd Floor, New York, NY 10010 t: +1 212 505 6805 SIS Global Capabilities SIS capabilities span the globe through direct and affiliate offices along with global partnerships in over 120 countries
  9. 9. 10 2018 SIS Internasional Research www.sisinternational.com World Wide Headquarters 11 East 22nd Street, 2nd Floor, New York, NY 10010 t: +1 212 505 6805 Founder and President Ruth Stanat Since 1984, SIS International has provided assistance to organizations with strategic planning, market research reports, market expansion or business development studies and ad hoc research for answers to specific business issues. SIS International Research is also a recognized worldwide leader in providing customized tracking for competitive intelligence. Stanat is a Charter Member of the Society for Competitive Intelligence Professionals and a recipient of the SCIP Fellows Award. During 1990-1993, Stanat personally traveled and expanded the SIS International organization, which spans over 120 countries in Asia, Europe, Latin America and the Middle East.
  10. 10. 11 2018 SIS Internasional Research www.sisinternational.com World Wide Headquarters 11 East 22nd Street, 2nd Floor, New York, NY 10010 t: +1 212 505 6805 Founder and President Ruth Stanat Ruth Stanat is the founder of the concept and implementation of "corporate intelligence networks.” In her first book, “The Intelligent Corporation,” published by AMACOM, the publishing division of the American Management Association, 1990, Stanat provides a methodology for the implementation of corporate intelligence networks. Stanat is also author of “Global Gold - Panning for Profits in Foreign Markets,” published by AMACOM, 1998.
  11. 11. 12 2018 SIS Internasional Research www.sisinternational.com World Wide Headquarters 11 East 22nd Street, 2nd Floor, New York, NY 10010 t: +1 212 505 6805 Founder and President Ruth Stanat Ruth Stanat was appointed by the Secretary of Defense to serve a three-year term on the Defense Advisory Committee on Women in the Services (DACOWITS) committee for the Pentagon. The DACOWITS committee is comprised of 34 civilian members from throughout the United States, selected on the basis of achievements in business, their professions and in civic affairs. The Secretary of Defense appoints members for a three-year term,without compensation, to advise him on matters relating to the effective utilization of women in the services.
  12. 12. 13 2018 SIS Internasional Research www.sisinternational.com World Wide Headquarters 11 East 22nd Street, 2nd Floor, New York, NY 10010 t: +1 212 505 6805 Meet Our Great Team SIS Global Headquarters – New York, NY Michael Stanat Director of Global Operations Anita Meng Project Manager, China Damir Gilyazov Manager of Competitive and Market Intelligence
  13. 13. 14 2018 SIS Internasional Research www.sisinternational.com World Wide Headquarters 11 East 22nd Street, 2nd Floor, New York, NY 10010 t: +1 212 505 6805 Meet Our Great Team SIS Global Headquarters – New York, NY Melissa Goldstein Manager of Recruitment Brian Jeon Strategy Analyst Colleen Boynes Project Manager SIS Operations Department
  14. 14. 15 2018 SIS Internasional Research www.sisinternational.com World Wide Headquarters 11 East 22nd Street, 2nd Floor, New York, NY 10010 t: +1 212 505 6805 Michael has spent over 10 years at SIS International, and had prior work experience in Shanghai and Dubai. He received a Bachelor’s Degree in International Business and Marketing from the McDonough School of Business at Georgetown University in Washington, DC.  He is receiving his Executive MBA from Cornell University, and has Executive Education from INSEAD. He is a published author on “China’s Generation Y,” one of the first books on China’s Millennials.  He also attended the United Nations International School receiving an International Baccalaureate diploma in Economics and Anthropology.  Michael is an active member of the National Press Club in Washington DC, and the University Club of New York City.  He has traveled extensively to 100+ countries. He has been featured on many prominent media outlets including Reuters, NBC, China Daily, Voice of America, USA Today, CNBC and Bloomberg. Director of Global Operations Michael Stanat Michael Stanat is the Director of Global Operations at SIS International Research.  He leads our extensive operations in the Americas, Asia, Europe and worldwide. Stanat has had key roles at SIS between New York, Shanghai, London, and Los Angeles, playing significant roles in project operations, client servicing, corporate development and marketing. He is the Founder of SIS London EMEA & Shanghai APAC offices, leading a crucial role in SIS's global expansion.
  15. 15. SIS OFFICE SHANGHAI CHINA
  16. 16. 17 2018 SIS Internasional Research www.sisinternational.com World Wide Headquarters 11 East 22nd Street, 2nd Floor, New York, NY 10010 t: +1 212 505 6805 Meng is a project manager in SIS International Research. Prior to working with SIS, Anita has over 5 years work experience in marketing service industry and led several global B2B projects. She has broad-based skills and functional knowledge within multiple areas in business. She worked and consulted with a variety of clients (covering 10+ countries in North America, Europe, Africa and Asia) including food & beverage manufacturers, HoReCa service providers, retailers, technology service providers on brand promotion, China market entry strategy, marketing message optimization and organization of featured events. Project Manager, China Anita Meng
  17. 17. SIS EAST ASIA
  18. 18. SIS EMEA LONDON UNITED KINGDOM
  19. 19. SIS Core Competencies
  20. 20. 21 2018 SIS Internasional Research www.sisinternational.com World Wide Headquarters 11 East 22nd Street, 2nd Floor, New York, NY 10010 t: +1 212 505 6805 SIS Core Competencies Market Research Strategic Analysis: The integration of desk research, qualitative research and quantitative research findings. Provides a full 360 degree landscape of the market opportunity. IV III II I Quantitative Research Phase III: Strategic Analysis Phase IV: Desk Research / Data Mining Phase I: Qualitative Research Phase II:
  21. 21. Combining Market Research & Competitive (Market) Intelligence Hybrid Services SIS provides a unique combination of global Competitive Intelligence & Market Research employed throughout all phases of the project Consumer and Business-to-Business research ❖ SIS International is known for the quality of its global and domestic B2B research ❖ SIS has 25 years experience of recruiting executives, and optimizes its fieldwork lists for quality Emerging Markets ❖ Core competency in emerging markets: Africa, Middle East, Eastern Europe, Latin America ❖ Experts stationed on-the-ground ❖ SIS accesses key opinion leaders by industry sector in these countries Efficient Project Management ❖ Because SIS runs a highly efficient organization, costs go into the execution of projects ❖ Immediate responsiveness to clients ❖ Unique Strategic “Roll up” Analysis ❖ Combination of market research, market intelligence and strategy into the analytical framework ❖ Development of proprietary analytical models ❖ Application of statistical methods - Our “hybrid analytical” model
  22. 22. 23 2018 SIS Internasional Research www.sisinternational.com World Wide Headquarters 11 East 22nd Street, 2nd Floor, New York, NY 10010 t: +1 212 505 6805 SIS Customized Research Services Ad Hoc Research Emerging Markets Research Market Sizing/Feasibility New Product Concept Tests Product And Service Evaluation/Analysis Brand Loyalty/Brand Switching Studies Sensory/Taste Testing Tacking Studies And Image Measurement Attitude & Usage Studies Customer Profiling Retail Shopping Behavioral Studies Market Segmentation Customer Satisfaction Analysis Employee Satisfaction Analysis Competitive Analysis Ad/Media Analysis And Tracking
  23. 23. 24 2018 SIS Internasional Research www.sisinternational.com World Wide Headquarters 11 East 22nd Street, 2nd Floor, New York, NY 10010 t: +1 212 505 6805 SIS Strategic Position in the Research Industry Combining Market Research & Competitive (Market) Intelligence
  24. 24. 25 2018 SIS Internasional Research www.sisinternational.com World Wide Headquarters 11 East 22nd Street, 2nd Floor, New York, NY 10010 t: +1 212 505 6805 SIS Data-Mining Intelligence Model SIS has over 30+ years of experience in market intelligence and/or data mining. Our staff is highly skilled in researching a wide range of sources to research and “triangulate” the data to deliver insights to be tested by qualitative and quantitative.
  25. 25. SIS 360 Insights Model SIS integrates secondary research, qualitative research, and quantitative research.
  26. 26. 27 2018 SIS Internasional Research www.sisinternational.com World Wide Headquarters 11 East 22nd Street, 2nd Floor, New York, NY 10010 t: +1 212 505 6805 Cutsomer Analysis Competitor Analysis Supply Chain Insights Company Analysis Market Landscape SIS Research Process Market Program Development Research-bas ed Strategy Implement and Manage Strategy Product Strategy Price Strategy Promotion Strategy Distribution Strategy Packaging Strategy Marketing Plan Gap Analysis Customer Relation. Mgt. Segmentation Approaches Customer Targeting Positioning Strategies Strategic Situation
  27. 27. SIS Multi Country Capabilities
  28. 28. Efficient Project Management Because SIS runs a highly efficient organization, costs go into the execution of projects Immediate responsiveness to clients Emerging Markets Core competency in emerging markets: Asia, Middle East, Eastern Europe, Latin America Experts stationed on-the-ground SIS accesses key opinion leaders by industry sector in these countries Hybrid services combining Market Research & Strategic Intelligence A unique combination of global Competitive Intelligence & Market Research employed throughout all phases of the project e.g. Phase I: Market Intelligence/Competitive Intelligence --- Phase II: Qualitative Research ---Phase III: Quantitative Research Consumer, Medical & B2B Research & Consulting SIS has 30 years experience of recruiting executives, and optimizes its fieldwork lists for quality Unique Strategic “Roll up” Analysis Combination of market research, market intelligence and strategy into the analytical framework Development of proprietary analytical models Application of statistical methods - Our “hybrid analytical” model   Data Collection Capabilities
  29. 29. 30 2018 SIS Internasional Research www.sisinternational.com World Wide Headquarters 11 East 22nd Street, 2nd Floor, New York, NY 10010 t: +1 212 505 6805 SIS Global Reach NORTH AMERICA United States, New York City Canada, Toronto EUROPE Austria, Vienna Belgium, Brussels Bulgaria, Sofia France, Paris Czech Republic, Prague Finland, Helsinki France, Paris Germany, Frankfurt Greece, Athens Hungary, Budapest Ireland, Dublin Italy, Milan Luxembourg Netherlands Norway, Oslo Poland, Warsaw Portugal, Lisbon Russia, Moscow Slovenia, Ljubljana Spain, Madrid Sweden, Stockholm Switzerland, Zurich United Kingdom, London MIDDLE EAST / AFRICA Bahrain Cyprus, Nicosia Egypt, Cairo Israel, Tel Aviv Saudi Arabia, Riyadh, Jeddah South Africa, Johannesburg Turkey, Istanbul ASIA Australia, Sydney China, Beijing Hong Kong India, New Delhi Indonesia, Jakarta Japan, Tokyo Malaysia, Kuala Lumpur Singapore South Korea, Seoul Taiwan, Taipei Thailand, Bangkok LATIN AMERICA Argentina, Buenos Aires Brazil, Sao Paulo Chile, Santiago Colombia, Bogotá Ecuador, Quito Mexico, Mexico City Peru, Lima Venezuela, Caracas
  30. 30. 31 2018 SIS Internasional Research www.sisinternational.com World Wide Headquarters 11 East 22nd Street, 2nd Floor, New York, NY 10010 t: +1 212 505 6805 Global Capabilities: SIS Hybrid Services NORTH AMERICA Global Corporate Headquarters New York City Los Angeles Canada, Toronto EMEA Europe, Middle East, and Africa Headquarters London ASIA Shanghai Tokyo Singapore LATIN AMERICA Mexico, Mexico City Brazil, Sao Paulo
  31. 31. 32 2018 SIS Internasional Research www.sisinternational.com World Wide Headquarters 11 East 22nd Street, 2nd Floor, New York, NY 10010 t: +1 212 505 6805 Our Global Reach. SIS is recognized as a global research leader, having conducted Business, Competitive and Market Intelligence in over 120 countries since 1984.   Our Experience. SIS has developed substantial experience and expertise in over 50 industries. Our tracking services and publications add to the understanding necessary to conduct complex research worldwide.   Our Responsive Client-Servicing. SIS realizes that wasted time is the opportunity of a clients competitor, and expeditiously responds to clients. SIS International is not your typical intelligence firm. Here is why we are different and how we provide value to our clients: Reasons to Choose SIS International Research
  32. 32. 33 2018 SIS Internasional Research www.sisinternational.com World Wide Headquarters 11 East 22nd Street, 2nd Floor, New York, NY 10010 t: +1 212 505 6805 Our Reputation. SIS International has conducted research for more than 70% of the Fortune 500 and many of the world’s most influential multinational organizations. Our Understanding. SIS International keeps in mind the importance of competition and timeliness in mind. We go beyond the data and provide actionable intelligence. Our Creative Approach. SIS provides a dynamic view of the market with its hybrid services, integrating numerous techniques in its deliverables, in addition to traditional Market Research techniques. Our Value. SIS International provides value with globally recognized research and competitive pricing and quality. SIS International is not your typical intelligence firm. Here is why we are different and how we provide value to our clients: Reasons to Choose SIS International Research

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