SlideShare una empresa de Scribd logo
1 de 58
Descargar para leer sin conexión
10 examples of how bad SEO decisions
can kill your upwards trend on Google
THE TREND IS

YOUR FRIEND
by Juan González
The Trend is Your Friend
by Juan González
The Trend is Your Friend
by Juan González
The Trend is Your Friend
by Juan González
YOU
The Trend is Your Friend
by Juan González
Your

Competitors
YOU
The Trend is Your Friend
by Juan González
Customers
Your

Competitors
YOU
The Trend is Your Friend
by Juan González
Market-

place
Customers
Your

Competitors
YOU
The Trend is Your Friend
by Juan González
Market
Market-

place
Customers
Your

Competitors
YOU
The Trend is Your Friend
by Juan González
Customers
Your

Competitors
YOU
Market-

place
Market
The Trend is Your Friend
by Juan González
Market-

place
Customers
Your

Competitors
YOU
Market
The Trend is Your Friend
by Juan González
Market-

place
Customers
Your

Competitors
YOU
Market
The Trend is Your Friend
by Juan González
Search Market
Google
Users
Your

Competitors
YOU
The Trend is Your Friend
by Juan González
Market
Market-

place
Customers
Your

Competitors
YOU
The Trend is Your Friend
by Juan González
Marketplace
Customers
Your

Competitors
YOU
Market-

place
The Trend is Your Friend
by Juan González
Marketplace
A marketplace is the space
in which a market operates.
The Trend is Your Friend
by Juan González
Marketplace
A marketplace is the space
in which a market operates.
The Trend is Your Friend
by Juan González
Marketplace
A marketplace is the space
in which a market operates.
The Trend is Your Friend
by Juan González
Marketplace
A marketplace is the space
in which a market operates.
The Trend is Your Friend
by Juan González
Marketplace
A marketplace is the space
in which a market operates.
You are helping the
Marketplace to achieve
their objectives. 

✓
The Trend is Your Friend
by Juan González
Marketplace
A marketplace is the space
in which a market operates.
You neither keep your
promises nor accept
and respect the
Guidelines
✘
The Trend is Your Friend
by Juan González
1
You don’t accept and respect the Guidelines:

Manual Action
serenataflowers.com
The Trend is Your Friend
by Juan González
2
You don’t accept and respect the Guidelines:

Penguin Update
currency-converter.org.uk
The Trend is Your Friend
by Juan González
2
You don’t accept and respect the Guidelines:

Penguin Update
currency-converter.org.uk
The Trend is Your Friend
by Juan González
3 3ʳᵈ of 10 examples of how bad SEO decisions can kill your upwards trend on Google
You don’t keep your promises:

Panda Update
livescience.com
The Trend is Your Friend
by Juan González
3 3ʳᵈ of 10 examples of how bad SEO decisions can kill your upwards trend on Google
You don’t keep your promises:

Panda Update
livescience.com
The Trend is Your Friend
by Juan González
Market-

place
Customers
Your

Competitors
YOU
Competition
The Trend is Your Friend
by Juan González
Competition
Market-

place
Customers
Your

Competitors
YOU
The Trend is Your Friend
by Juan González
Competition
is the rivalry among sellers trying to
achieve such goals as
increasing profits, market share,
and sales volume
By varying the elements
of the marketing mix:
price, product, distribution,
and promotion
The Trend is Your Friend
by Juan González
Competition
is the rivalry among sellers trying to
achieve such goals as
increasing profits, market share,
and sales volume
By varying the elements
of the marketing mix:
price, product, distribution,
and promotion
Elements of the marketing mix: Product
The Trend is Your Friend
by Juan González
4
zappos.com
The Trend is Your Friend
by Juan González
4
zappos.com vs. nordstrom.com
Elements of the marketing mix: Product
The Trend is Your Friend
by Juan González
5
thesun.co.uk
Elements of the marketing mix: Product
The Trend is Your Friend
by Juan González
5
thesun.co.uk vs. mirror.co.uk
Elements of the marketing mix: Product
The Trend is Your Friend
by Juan González
Customer
Market-

place
Customers
Your

Competitors
YOU
The Trend is Your Friend
by Juan González
Customer
Market-

place
Customers
Your

Competitors
YOU
The Trend is Your Friend
by Juan González
Customer
is the recipient of goods, services,
a product or an idea, obtained
from a seller, vendor, or supplier
How consumers think, feel,
reason and select between
different alternatives
The Trend is Your Friend
by Juan González
Customer
is the recipient of goods, services,
a product or an idea, obtained
from a seller, vendor, or supplier
How consumers think, feel,
reason and select between
different alternatives
The Trend is Your Friend
by Juan González
How consumers think, feel,
reason and select between
different alternatives
Customer
is the recipient of goods, services,
a product or an idea, obtained
from a seller, vendor, or supplier
The Trend is Your Friend
by Juan González
6 User behavior: Demand (Zeitgeist)
rugbyworldcup.com
Rugby World Cup 2011
Rugby World Cup 2015
The Trend is Your Friend
by Juan González
6 User behavior: Demand (Zeitgeist)
rugbyworldcup.com
Rugby World Cup 2011
Rugby World Cup 2015
The Trend is Your Friend
by Juan González
Google
Users
Your

Competitors
YOU
The Trend is Your Friend
by Juan González
The Trend is Your Friend
by Juan González
7 Blocking Google-Bot from crawling the site
apple.com
The Trend is Your Friend
by Juan González
7 Blocking Google-Bot from crawling the site
apple.com
The Trend is Your Friend
by Juan González
8 New domain name & new site architecture
dunem-mill.com vs. dunelm.com
The Trend is Your Friend
by Juan González
8 New domain name & new site architecture
dunem-mill.com vs. dunelm.com
08.10.2012
The Trend is Your Friend
by Juan González
royal.gov.uk
9 Google Mobile: Not mobile-friendly
The Trend is Your Friend
by Juan González
etymonline.com
-70%
9 Google Mobile: Not mobile-friendly
The Trend is Your Friend
by Juan González
london.gov.uk
10 New web design without 301 redirects
The Trend is Your Friend
by Juan González
london.gov.uk /what-we-do/
/priorities/
10 New web design without 301 redirects
The Trend is Your Friend
by Juan González
london.gov.uk
1
>100
40
8
10 New web design without 301 redirects
The Trend is Your Friend
by Juan González
the new normal…
90% losses!

Merry Christmas!
Eeeeeeeeek!
changed from SaveYourself.ca

to PainScience.com
Google
Analytics
SISTRIX
data for both domains
data for both domains
The Trend is Your Friend
by Juan González
The Trend is Your Friend
by Juan González
It’s just a matter of perspective

- What Does Google Want? 

- Does Organic CTR Impact SEO Rankings?

- Is SEO Actually All About Content Marketing?
The Trend is Your Friend
by Juan González
The Trend is Your Friend
by Juan González
The content has always been
the most important part
SEO is 50% avoiding mistakes 

and 50% coming up with great ideas
The Trend is Your Friend
by Juan González
Danke! 

Thank you!
The Trend is Your Friend
by Juan González

Más contenido relacionado

La actualidad más candente

Rand Fishkin en The Inbounder
Rand Fishkin en The InbounderRand Fishkin en The Inbounder
Rand Fishkin en The InbounderWe Are Marketing
 
A More Holistic View of Search Pages
A More Holistic View of Search PagesA More Holistic View of Search Pages
A More Holistic View of Search PagesWil Reynolds
 
Taking Your Content To The Next Level By Christine Churchill
Taking Your Content To The Next Level By Christine ChurchillTaking Your Content To The Next Level By Christine Churchill
Taking Your Content To The Next Level By Christine ChurchillSearch Marketing Expo - SMX
 
Brighton SEO April 2016 - Engagement Rate Optimisation
Brighton SEO April 2016 - Engagement Rate OptimisationBrighton SEO April 2016 - Engagement Rate Optimisation
Brighton SEO April 2016 - Engagement Rate OptimisationBranded3
 
Larry Kim - The Future of PPC Marketing in 2016 and Beyond
Larry Kim - The Future of PPC Marketing in 2016 and BeyondLarry Kim - The Future of PPC Marketing in 2016 and Beyond
Larry Kim - The Future of PPC Marketing in 2016 and BeyondMarketing Festival
 
SearchLeeds 2018 - David Freeman - Treatwell - Creating knockout on-site cont...
SearchLeeds 2018 - David Freeman - Treatwell - Creating knockout on-site cont...SearchLeeds 2018 - David Freeman - Treatwell - Creating knockout on-site cont...
SearchLeeds 2018 - David Freeman - Treatwell - Creating knockout on-site cont...Branded3
 
7 tools to turbo boost your SEO in 2017
7 tools to turbo boost your SEO in 20177 tools to turbo boost your SEO in 2017
7 tools to turbo boost your SEO in 2017Mike Vigar
 
SearchLeeds 2018 - Stephen Kenwright - Branded3 - Customer-centric search: se...
SearchLeeds 2018 - Stephen Kenwright - Branded3 - Customer-centric search: se...SearchLeeds 2018 - Stephen Kenwright - Branded3 - Customer-centric search: se...
SearchLeeds 2018 - Stephen Kenwright - Branded3 - Customer-centric search: se...Branded3
 
SearchLeeds 2018 - Purna Virji - Microsoft - Intelligent search and intellige...
SearchLeeds 2018 - Purna Virji - Microsoft - Intelligent search and intellige...SearchLeeds 2018 - Purna Virji - Microsoft - Intelligent search and intellige...
SearchLeeds 2018 - Purna Virji - Microsoft - Intelligent search and intellige...Branded3
 
SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...
SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...
SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...Distilled
 
Fernando Macià en The Inbounder: 'Análisis del proceso de decisión de compra ...
Fernando Macià en The Inbounder: 'Análisis del proceso de decisión de compra ...Fernando Macià en The Inbounder: 'Análisis del proceso de decisión de compra ...
Fernando Macià en The Inbounder: 'Análisis del proceso de decisión de compra ...We Are Marketing
 
Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...
Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...
Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...Search Marketing Expo - SMX
 
Test this Now! 10 Critical Tests To Double Leads & Sales in 2016
Test this Now! 10 Critical Tests To Double Leads & Sales in 2016Test this Now! 10 Critical Tests To Double Leads & Sales in 2016
Test this Now! 10 Critical Tests To Double Leads & Sales in 2016semrush_webinars
 
A Study in Speech - The Voice Assistant Investigation
A Study in Speech - The Voice Assistant InvestigationA Study in Speech - The Voice Assistant Investigation
A Study in Speech - The Voice Assistant InvestigationZazzle Media
 
Andreas Dzumla — Google's Hogging Half Your Traffic: How to Get it Back
Andreas Dzumla — Google's Hogging Half Your Traffic: How to Get it BackAndreas Dzumla — Google's Hogging Half Your Traffic: How to Get it Back
Andreas Dzumla — Google's Hogging Half Your Traffic: How to Get it BackSemrush
 

La actualidad más candente (20)

Business Bloopers: AdWords Edition
Business Bloopers: AdWords EditionBusiness Bloopers: AdWords Edition
Business Bloopers: AdWords Edition
 
Rand Fishkin en The Inbounder
Rand Fishkin en The InbounderRand Fishkin en The Inbounder
Rand Fishkin en The Inbounder
 
A More Holistic View of Search Pages
A More Holistic View of Search PagesA More Holistic View of Search Pages
A More Holistic View of Search Pages
 
Competitive Keyword Intelligence for Search Marketing
Competitive Keyword Intelligence for Search MarketingCompetitive Keyword Intelligence for Search Marketing
Competitive Keyword Intelligence for Search Marketing
 
Taking Your Content To The Next Level By Christine Churchill
Taking Your Content To The Next Level By Christine ChurchillTaking Your Content To The Next Level By Christine Churchill
Taking Your Content To The Next Level By Christine Churchill
 
Brighton SEO April 2016 - Engagement Rate Optimisation
Brighton SEO April 2016 - Engagement Rate OptimisationBrighton SEO April 2016 - Engagement Rate Optimisation
Brighton SEO April 2016 - Engagement Rate Optimisation
 
Welcome to The Golden Age of Competitive Research
Welcome to The Golden Age of Competitive ResearchWelcome to The Golden Age of Competitive Research
Welcome to The Golden Age of Competitive Research
 
Larry Kim - The Future of PPC Marketing in 2016 and Beyond
Larry Kim - The Future of PPC Marketing in 2016 and BeyondLarry Kim - The Future of PPC Marketing in 2016 and Beyond
Larry Kim - The Future of PPC Marketing in 2016 and Beyond
 
SearchLeeds 2018 - David Freeman - Treatwell - Creating knockout on-site cont...
SearchLeeds 2018 - David Freeman - Treatwell - Creating knockout on-site cont...SearchLeeds 2018 - David Freeman - Treatwell - Creating knockout on-site cont...
SearchLeeds 2018 - David Freeman - Treatwell - Creating knockout on-site cont...
 
7 tools to turbo boost your SEO in 2017
7 tools to turbo boost your SEO in 20177 tools to turbo boost your SEO in 2017
7 tools to turbo boost your SEO in 2017
 
SearchLeeds 2018 - Stephen Kenwright - Branded3 - Customer-centric search: se...
SearchLeeds 2018 - Stephen Kenwright - Branded3 - Customer-centric search: se...SearchLeeds 2018 - Stephen Kenwright - Branded3 - Customer-centric search: se...
SearchLeeds 2018 - Stephen Kenwright - Branded3 - Customer-centric search: se...
 
5 Insights from Analyzing Half A Billion Dollars in Ad Spend
5 Insights from Analyzing Half A Billion Dollars in Ad Spend5 Insights from Analyzing Half A Billion Dollars in Ad Spend
5 Insights from Analyzing Half A Billion Dollars in Ad Spend
 
SearchLeeds 2018 - Purna Virji - Microsoft - Intelligent search and intellige...
SearchLeeds 2018 - Purna Virji - Microsoft - Intelligent search and intellige...SearchLeeds 2018 - Purna Virji - Microsoft - Intelligent search and intellige...
SearchLeeds 2018 - Purna Virji - Microsoft - Intelligent search and intellige...
 
Google Search: Rapid-Fire 2016 Predictions, 2015 Analysis
Google Search: Rapid-Fire 2016 Predictions, 2015 AnalysisGoogle Search: Rapid-Fire 2016 Predictions, 2015 Analysis
Google Search: Rapid-Fire 2016 Predictions, 2015 Analysis
 
SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...
SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...
SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...
 
Fernando Macià en The Inbounder: 'Análisis del proceso de decisión de compra ...
Fernando Macià en The Inbounder: 'Análisis del proceso de decisión de compra ...Fernando Macià en The Inbounder: 'Análisis del proceso de decisión de compra ...
Fernando Macià en The Inbounder: 'Análisis del proceso de decisión de compra ...
 
Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...
Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...
Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...
 
Test this Now! 10 Critical Tests To Double Leads & Sales in 2016
Test this Now! 10 Critical Tests To Double Leads & Sales in 2016Test this Now! 10 Critical Tests To Double Leads & Sales in 2016
Test this Now! 10 Critical Tests To Double Leads & Sales in 2016
 
A Study in Speech - The Voice Assistant Investigation
A Study in Speech - The Voice Assistant InvestigationA Study in Speech - The Voice Assistant Investigation
A Study in Speech - The Voice Assistant Investigation
 
Andreas Dzumla — Google's Hogging Half Your Traffic: How to Get it Back
Andreas Dzumla — Google's Hogging Half Your Traffic: How to Get it BackAndreas Dzumla — Google's Hogging Half Your Traffic: How to Get it Back
Andreas Dzumla — Google's Hogging Half Your Traffic: How to Get it Back
 

Destacado

SEODAY 2013: SEO bis zur Rente?
SEODAY 2013: SEO bis zur Rente?SEODAY 2013: SEO bis zur Rente?
SEODAY 2013: SEO bis zur Rente?SISTRIX
 
Digitale Assistenten: Die Möglichkeiten von Kontextadaption (Vortrag beim UX-...
Digitale Assistenten: Die Möglichkeiten von Kontextadaption (Vortrag beim UX-...Digitale Assistenten: Die Möglichkeiten von Kontextadaption (Vortrag beim UX-...
Digitale Assistenten: Die Möglichkeiten von Kontextadaption (Vortrag beim UX-...Chris Xu
 
Universal Search, wohin geht die Reise? - OMCap 2012
Universal Search, wohin geht die Reise? - OMCap 2012Universal Search, wohin geht die Reise? - OMCap 2012
Universal Search, wohin geht die Reise? - OMCap 2012SISTRIX
 
Sistrix - SEOnTheBeach
Sistrix - SEOnTheBeachSistrix - SEOnTheBeach
Sistrix - SEOnTheBeachSISTRIX
 
SEO Campixx 2015 | Operatives & strategisches SEO-Controlling - von der Suche...
SEO Campixx 2015 | Operatives & strategisches SEO-Controlling - von der Suche...SEO Campixx 2015 | Operatives & strategisches SEO-Controlling - von der Suche...
SEO Campixx 2015 | Operatives & strategisches SEO-Controlling - von der Suche...takevalue Consulting GmbH
 
Growth hacking-social-media
Growth hacking-social-mediaGrowth hacking-social-media
Growth hacking-social-mediaTheFamily
 
How To Rank In Google News
How To Rank In Google NewsHow To Rank In Google News
How To Rank In Google News6S Marketing
 
Applis mobiles : éviter les erreurs majeures de conception
Applis mobiles : éviter les erreurs majeures de conceptionApplis mobiles : éviter les erreurs majeures de conception
Applis mobiles : éviter les erreurs majeures de conceptionVirginie Clève - largow ☕️
 
5 tactiques de growth hacker pour booster votre visibilité
5 tactiques de growth hacker pour booster votre visibilité5 tactiques de growth hacker pour booster votre visibilité
5 tactiques de growth hacker pour booster votre visibilitéVirginie Clève - largow ☕️
 
Les nouveaux enjeux de la distribution de contenu : Google AMP, Facebook Inst...
Les nouveaux enjeux de la distribution de contenu : Google AMP, Facebook Inst...Les nouveaux enjeux de la distribution de contenu : Google AMP, Facebook Inst...
Les nouveaux enjeux de la distribution de contenu : Google AMP, Facebook Inst...Virginie Clève - largow ☕️
 
Sprachsteuerung mit dem Google Assistant – Add a new User Interface to your P...
Sprachsteuerung mit dem Google Assistant – Add a new User Interface to your P...Sprachsteuerung mit dem Google Assistant – Add a new User Interface to your P...
Sprachsteuerung mit dem Google Assistant – Add a new User Interface to your P...inovex GmbH
 
Applications mobiles : réussir icône et visuels pour booster la conversion
Applications mobiles : réussir icône et visuels pour booster la conversionApplications mobiles : réussir icône et visuels pour booster la conversion
Applications mobiles : réussir icône et visuels pour booster la conversionVirginie Clève - largow ☕️
 
SMX 2016 seo avec excel et google spreadsheet
SMX 2016   seo avec excel et google spreadsheetSMX 2016   seo avec excel et google spreadsheet
SMX 2016 seo avec excel et google spreadsheetMadeline Pinthon
 
Aso 101 : comment booster votre appli mobile sur les stores
Aso 101 : comment booster votre appli mobile sur les storesAso 101 : comment booster votre appli mobile sur les stores
Aso 101 : comment booster votre appli mobile sur les storesVirginie Clève - largow ☕️
 

Destacado (20)

SEODAY 2013: SEO bis zur Rente?
SEODAY 2013: SEO bis zur Rente?SEODAY 2013: SEO bis zur Rente?
SEODAY 2013: SEO bis zur Rente?
 
Digitale Assistenten: Die Möglichkeiten von Kontextadaption (Vortrag beim UX-...
Digitale Assistenten: Die Möglichkeiten von Kontextadaption (Vortrag beim UX-...Digitale Assistenten: Die Möglichkeiten von Kontextadaption (Vortrag beim UX-...
Digitale Assistenten: Die Möglichkeiten von Kontextadaption (Vortrag beim UX-...
 
Universal Search, wohin geht die Reise? - OMCap 2012
Universal Search, wohin geht die Reise? - OMCap 2012Universal Search, wohin geht die Reise? - OMCap 2012
Universal Search, wohin geht die Reise? - OMCap 2012
 
Sistrix - SEOnTheBeach
Sistrix - SEOnTheBeachSistrix - SEOnTheBeach
Sistrix - SEOnTheBeach
 
Next generation seo
Next generation seoNext generation seo
Next generation seo
 
SEO Campixx 2015 | Operatives & strategisches SEO-Controlling - von der Suche...
SEO Campixx 2015 | Operatives & strategisches SEO-Controlling - von der Suche...SEO Campixx 2015 | Operatives & strategisches SEO-Controlling - von der Suche...
SEO Campixx 2015 | Operatives & strategisches SEO-Controlling - von der Suche...
 
Growth hacking-social-media
Growth hacking-social-mediaGrowth hacking-social-media
Growth hacking-social-media
 
How To Rank In Google News
How To Rank In Google NewsHow To Rank In Google News
How To Rank In Google News
 
Applis mobiles : éviter les erreurs majeures de conception
Applis mobiles : éviter les erreurs majeures de conceptionApplis mobiles : éviter les erreurs majeures de conception
Applis mobiles : éviter les erreurs majeures de conception
 
Google News & How To Make It Work For You
Google News & How To Make It Work For YouGoogle News & How To Make It Work For You
Google News & How To Make It Work For You
 
5 tactiques de growth hacker pour booster votre visibilité
5 tactiques de growth hacker pour booster votre visibilité5 tactiques de growth hacker pour booster votre visibilité
5 tactiques de growth hacker pour booster votre visibilité
 
Google news : critères de ranking et nouveautés
Google news : critères de ranking et nouveautésGoogle news : critères de ranking et nouveautés
Google news : critères de ranking et nouveautés
 
Social media : Techniques marketing avancées
Social media : Techniques marketing avancéesSocial media : Techniques marketing avancées
Social media : Techniques marketing avancées
 
Les nouveaux enjeux de la distribution de contenu : Google AMP, Facebook Inst...
Les nouveaux enjeux de la distribution de contenu : Google AMP, Facebook Inst...Les nouveaux enjeux de la distribution de contenu : Google AMP, Facebook Inst...
Les nouveaux enjeux de la distribution de contenu : Google AMP, Facebook Inst...
 
Google AMP : le guide complet
Google AMP : le guide completGoogle AMP : le guide complet
Google AMP : le guide complet
 
Sprachsteuerung mit dem Google Assistant – Add a new User Interface to your P...
Sprachsteuerung mit dem Google Assistant – Add a new User Interface to your P...Sprachsteuerung mit dem Google Assistant – Add a new User Interface to your P...
Sprachsteuerung mit dem Google Assistant – Add a new User Interface to your P...
 
Le site internet est-il (bientôt) mort ?
Le site internet est-il (bientôt) mort ?Le site internet est-il (bientôt) mort ?
Le site internet est-il (bientôt) mort ?
 
Applications mobiles : réussir icône et visuels pour booster la conversion
Applications mobiles : réussir icône et visuels pour booster la conversionApplications mobiles : réussir icône et visuels pour booster la conversion
Applications mobiles : réussir icône et visuels pour booster la conversion
 
SMX 2016 seo avec excel et google spreadsheet
SMX 2016   seo avec excel et google spreadsheetSMX 2016   seo avec excel et google spreadsheet
SMX 2016 seo avec excel et google spreadsheet
 
Aso 101 : comment booster votre appli mobile sur les stores
Aso 101 : comment booster votre appli mobile sur les storesAso 101 : comment booster votre appli mobile sur les stores
Aso 101 : comment booster votre appli mobile sur les stores
 

Similar a Brighton SEO 2016: THE TREND IS YOUR FRIEND

Marketing For Growth 2016
Marketing For Growth 2016Marketing For Growth 2016
Marketing For Growth 2016Gary Reid
 
Sascon 2014 you are what google says you are
Sascon 2014   you are what google says you areSascon 2014   you are what google says you are
Sascon 2014 you are what google says you areNick Garner
 
LSA Bootcamp Atlanta: Beyond SEO - Paid Search Best Practices (Google)
LSA Bootcamp Atlanta: Beyond SEO - Paid Search Best Practices (Google)LSA Bootcamp Atlanta: Beyond SEO - Paid Search Best Practices (Google)
LSA Bootcamp Atlanta: Beyond SEO - Paid Search Best Practices (Google)Localogy
 
Optimizing Your Google Business Listing
Optimizing Your Google Business ListingOptimizing Your Google Business Listing
Optimizing Your Google Business ListingWill Hanke
 
Competitor Campaigns: Good Cop, Bad Cop
Competitor Campaigns: Good Cop, Bad CopCompetitor Campaigns: Good Cop, Bad Cop
Competitor Campaigns: Good Cop, Bad CopAlasdair Johnstone
 
Transform Your Marketing
Transform Your MarketingTransform Your Marketing
Transform Your MarketingTrust EMedia
 
5 Expert Tips That Will Get You On the Road to Conversion
5 Expert Tips That Will Get You On the Road to Conversion5 Expert Tips That Will Get You On the Road to Conversion
5 Expert Tips That Will Get You On the Road to Conversionobscenefreeway659
 
Why and How to be on Page 1 of Google for local businesses
Why and How to be on Page 1 of Google for local businessesWhy and How to be on Page 1 of Google for local businesses
Why and How to be on Page 1 of Google for local businessesEagan Heath
 
Everything you ever wanted to know about marketing...but were afraid to ask!
Everything you ever wanted to know about marketing...but were afraid to ask!Everything you ever wanted to know about marketing...but were afraid to ask!
Everything you ever wanted to know about marketing...but were afraid to ask!Business Link South West - Events
 
Marketing Your Radon Business
Marketing Your Radon BusinessMarketing Your Radon Business
Marketing Your Radon BusinessSara Martin
 
The Ten Hottest Strategies for Internet Marketing
The Ten Hottest Strategies for Internet MarketingThe Ten Hottest Strategies for Internet Marketing
The Ten Hottest Strategies for Internet MarketingAffiliate Summit
 
Big Changes Coming to AdWords: Everything You Need to Know
Big Changes Coming to AdWords: Everything You Need to KnowBig Changes Coming to AdWords: Everything You Need to Know
Big Changes Coming to AdWords: Everything You Need to KnowMark Irvine
 
Your Brand Is Not My Friend: Twin Cities Version
Your Brand Is Not My Friend: Twin Cities VersionYour Brand Is Not My Friend: Twin Cities Version
Your Brand Is Not My Friend: Twin Cities VersionAlan Wolk
 
4 Proven Marketing Systems
4 Proven Marketing Systems 4 Proven Marketing Systems
4 Proven Marketing Systems Lawebstrat
 
How Search, Social and Mobile Have Changed How Buyers Buy
How Search, Social and Mobile Have Changed How Buyers BuyHow Search, Social and Mobile Have Changed How Buyers Buy
How Search, Social and Mobile Have Changed How Buyers BuyLawebstrat
 

Similar a Brighton SEO 2016: THE TREND IS YOUR FRIEND (20)

Marketing For Growth 2016
Marketing For Growth 2016Marketing For Growth 2016
Marketing For Growth 2016
 
Sascon 2014 you are what google says you are
Sascon 2014   you are what google says you areSascon 2014   you are what google says you are
Sascon 2014 you are what google says you are
 
LSA Bootcamp Atlanta: Beyond SEO - Paid Search Best Practices (Google)
LSA Bootcamp Atlanta: Beyond SEO - Paid Search Best Practices (Google)LSA Bootcamp Atlanta: Beyond SEO - Paid Search Best Practices (Google)
LSA Bootcamp Atlanta: Beyond SEO - Paid Search Best Practices (Google)
 
Optimizing Your Google Business Listing
Optimizing Your Google Business ListingOptimizing Your Google Business Listing
Optimizing Your Google Business Listing
 
Competitor Campaigns: Good Cop, Bad Cop
Competitor Campaigns: Good Cop, Bad CopCompetitor Campaigns: Good Cop, Bad Cop
Competitor Campaigns: Good Cop, Bad Cop
 
Transform Your Marketing
Transform Your MarketingTransform Your Marketing
Transform Your Marketing
 
5 Expert Tips That Will Get You On the Road to Conversion
5 Expert Tips That Will Get You On the Road to Conversion5 Expert Tips That Will Get You On the Road to Conversion
5 Expert Tips That Will Get You On the Road to Conversion
 
Why and How to be on Page 1 of Google for local businesses
Why and How to be on Page 1 of Google for local businessesWhy and How to be on Page 1 of Google for local businesses
Why and How to be on Page 1 of Google for local businesses
 
40 top marketing tips - Tidworth Chamber breakfast
40 top marketing tips - Tidworth Chamber breakfast40 top marketing tips - Tidworth Chamber breakfast
40 top marketing tips - Tidworth Chamber breakfast
 
CT Business Expo Presentation
CT Business Expo PresentationCT Business Expo Presentation
CT Business Expo Presentation
 
Debunking SEO Myths
Debunking SEO MythsDebunking SEO Myths
Debunking SEO Myths
 
Everything you ever wanted to know about marketing...but were afraid to ask!
Everything you ever wanted to know about marketing...but were afraid to ask!Everything you ever wanted to know about marketing...but were afraid to ask!
Everything you ever wanted to know about marketing...but were afraid to ask!
 
10 SEO Tips for Communications & PR
10 SEO Tips for Communications & PR10 SEO Tips for Communications & PR
10 SEO Tips for Communications & PR
 
Marketing Your Radon Business
Marketing Your Radon BusinessMarketing Your Radon Business
Marketing Your Radon Business
 
The Ten Hottest Strategies for Internet Marketing
The Ten Hottest Strategies for Internet MarketingThe Ten Hottest Strategies for Internet Marketing
The Ten Hottest Strategies for Internet Marketing
 
Big Changes Coming to AdWords: Everything You Need to Know
Big Changes Coming to AdWords: Everything You Need to KnowBig Changes Coming to AdWords: Everything You Need to Know
Big Changes Coming to AdWords: Everything You Need to Know
 
Your Brand Is Not My Friend: Twin Cities Version
Your Brand Is Not My Friend: Twin Cities VersionYour Brand Is Not My Friend: Twin Cities Version
Your Brand Is Not My Friend: Twin Cities Version
 
Makinginternetwork
MakinginternetworkMakinginternetwork
Makinginternetwork
 
4 Proven Marketing Systems
4 Proven Marketing Systems 4 Proven Marketing Systems
4 Proven Marketing Systems
 
How Search, Social and Mobile Have Changed How Buyers Buy
How Search, Social and Mobile Have Changed How Buyers BuyHow Search, Social and Mobile Have Changed How Buyers Buy
How Search, Social and Mobile Have Changed How Buyers Buy
 

Último

top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigiKarishma
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroductioninfoshraddha747
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligenceHinde Lamrani
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...CIO Business World
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfadult marketing
 
What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?Partnercademy
 
Infographics about SEO strategies and uses
Infographics about SEO strategies and usesInfographics about SEO strategies and uses
Infographics about SEO strategies and usesbhavanirupeshmoksha
 
Prezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media TrendsPrezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media TrendsCristian Manafu
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMsearchextensionin
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
 
Understanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guideUnderstanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guidePartnercademy
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project VideoSineadBidwell
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local LeadsSearch Engine Journal
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz
 

Último (20)

top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G Age
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroduction
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligence
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdf
 
What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?
 
Infographics about SEO strategies and uses
Infographics about SEO strategies and usesInfographics about SEO strategies and uses
Infographics about SEO strategies and uses
 
Prezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media TrendsPrezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media Trends
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMM
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
 
Understanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guideUnderstanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guide
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project Video
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdf
 

Brighton SEO 2016: THE TREND IS YOUR FRIEND

  • 1. 10 examples of how bad SEO decisions can kill your upwards trend on Google THE TREND IS
 YOUR FRIEND by Juan González
  • 2. The Trend is Your Friend by Juan González
  • 3. The Trend is Your Friend by Juan González
  • 4. The Trend is Your Friend by Juan González YOU
  • 5. The Trend is Your Friend by Juan González Your
 Competitors YOU
  • 6. The Trend is Your Friend by Juan González Customers Your
 Competitors YOU
  • 7. The Trend is Your Friend by Juan González Market-
 place Customers Your
 Competitors YOU
  • 8. The Trend is Your Friend by Juan González Market Market-
 place Customers Your
 Competitors YOU
  • 9. The Trend is Your Friend by Juan González Customers Your
 Competitors YOU Market-
 place Market
  • 10. The Trend is Your Friend by Juan González Market-
 place Customers Your
 Competitors YOU Market
  • 11. The Trend is Your Friend by Juan González Market-
 place Customers Your
 Competitors YOU Market
  • 12. The Trend is Your Friend by Juan González Search Market Google Users Your
 Competitors YOU
  • 13. The Trend is Your Friend by Juan González Market Market-
 place Customers Your
 Competitors YOU
  • 14. The Trend is Your Friend by Juan González Marketplace Customers Your
 Competitors YOU Market-
 place
  • 15. The Trend is Your Friend by Juan González Marketplace A marketplace is the space in which a market operates.
  • 16. The Trend is Your Friend by Juan González Marketplace A marketplace is the space in which a market operates.
  • 17. The Trend is Your Friend by Juan González Marketplace A marketplace is the space in which a market operates.
  • 18. The Trend is Your Friend by Juan González Marketplace A marketplace is the space in which a market operates.
  • 19. The Trend is Your Friend by Juan González Marketplace A marketplace is the space in which a market operates. You are helping the Marketplace to achieve their objectives. 
 ✓
  • 20. The Trend is Your Friend by Juan González Marketplace A marketplace is the space in which a market operates. You neither keep your promises nor accept and respect the Guidelines ✘
  • 21. The Trend is Your Friend by Juan González 1 You don’t accept and respect the Guidelines:
 Manual Action serenataflowers.com
  • 22. The Trend is Your Friend by Juan González 2 You don’t accept and respect the Guidelines:
 Penguin Update currency-converter.org.uk
  • 23. The Trend is Your Friend by Juan González 2 You don’t accept and respect the Guidelines:
 Penguin Update currency-converter.org.uk
  • 24. The Trend is Your Friend by Juan González 3 3ʳᵈ of 10 examples of how bad SEO decisions can kill your upwards trend on Google You don’t keep your promises:
 Panda Update livescience.com
  • 25. The Trend is Your Friend by Juan González 3 3ʳᵈ of 10 examples of how bad SEO decisions can kill your upwards trend on Google You don’t keep your promises:
 Panda Update livescience.com
  • 26. The Trend is Your Friend by Juan González Market-
 place Customers Your
 Competitors YOU Competition
  • 27. The Trend is Your Friend by Juan González Competition Market-
 place Customers Your
 Competitors YOU
  • 28. The Trend is Your Friend by Juan González Competition is the rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume By varying the elements of the marketing mix: price, product, distribution, and promotion
  • 29. The Trend is Your Friend by Juan González Competition is the rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume By varying the elements of the marketing mix: price, product, distribution, and promotion
  • 30. Elements of the marketing mix: Product The Trend is Your Friend by Juan González 4 zappos.com
  • 31. The Trend is Your Friend by Juan González 4 zappos.com vs. nordstrom.com Elements of the marketing mix: Product
  • 32. The Trend is Your Friend by Juan González 5 thesun.co.uk Elements of the marketing mix: Product
  • 33. The Trend is Your Friend by Juan González 5 thesun.co.uk vs. mirror.co.uk Elements of the marketing mix: Product
  • 34. The Trend is Your Friend by Juan González Customer Market-
 place Customers Your
 Competitors YOU
  • 35. The Trend is Your Friend by Juan González Customer Market-
 place Customers Your
 Competitors YOU
  • 36. The Trend is Your Friend by Juan González Customer is the recipient of goods, services, a product or an idea, obtained from a seller, vendor, or supplier How consumers think, feel, reason and select between different alternatives
  • 37. The Trend is Your Friend by Juan González Customer is the recipient of goods, services, a product or an idea, obtained from a seller, vendor, or supplier How consumers think, feel, reason and select between different alternatives
  • 38. The Trend is Your Friend by Juan González How consumers think, feel, reason and select between different alternatives Customer is the recipient of goods, services, a product or an idea, obtained from a seller, vendor, or supplier
  • 39. The Trend is Your Friend by Juan González 6 User behavior: Demand (Zeitgeist) rugbyworldcup.com Rugby World Cup 2011 Rugby World Cup 2015
  • 40. The Trend is Your Friend by Juan González 6 User behavior: Demand (Zeitgeist) rugbyworldcup.com Rugby World Cup 2011 Rugby World Cup 2015
  • 41. The Trend is Your Friend by Juan González Google Users Your
 Competitors YOU
  • 42. The Trend is Your Friend by Juan González
  • 43. The Trend is Your Friend by Juan González 7 Blocking Google-Bot from crawling the site apple.com
  • 44. The Trend is Your Friend by Juan González 7 Blocking Google-Bot from crawling the site apple.com
  • 45. The Trend is Your Friend by Juan González 8 New domain name & new site architecture dunem-mill.com vs. dunelm.com
  • 46. The Trend is Your Friend by Juan González 8 New domain name & new site architecture dunem-mill.com vs. dunelm.com 08.10.2012
  • 47. The Trend is Your Friend by Juan González royal.gov.uk 9 Google Mobile: Not mobile-friendly
  • 48. The Trend is Your Friend by Juan González etymonline.com -70% 9 Google Mobile: Not mobile-friendly
  • 49. The Trend is Your Friend by Juan González london.gov.uk 10 New web design without 301 redirects
  • 50. The Trend is Your Friend by Juan González london.gov.uk /what-we-do/ /priorities/ 10 New web design without 301 redirects
  • 51. The Trend is Your Friend by Juan González london.gov.uk 1 >100 40 8 10 New web design without 301 redirects
  • 52. The Trend is Your Friend by Juan González the new normal… 90% losses!
 Merry Christmas! Eeeeeeeeek! changed from SaveYourself.ca
 to PainScience.com Google Analytics SISTRIX data for both domains data for both domains
  • 53. The Trend is Your Friend by Juan González
  • 54. The Trend is Your Friend by Juan González
  • 55. It’s just a matter of perspective - What Does Google Want? - Does Organic CTR Impact SEO Rankings? - Is SEO Actually All About Content Marketing? The Trend is Your Friend by Juan González
  • 56. The Trend is Your Friend by Juan González The content has always been the most important part
  • 57. SEO is 50% avoiding mistakes and 50% coming up with great ideas The Trend is Your Friend by Juan González
  • 58. Danke! Thank you! The Trend is Your Friend by Juan González