. Discuss - content creation, sharing, value, and protection . Using - examples from both real life and the creation and management of Dublin Virtually Live as an online space and community . Able to address with regard to your own career: + What is content + Content value + Examples + Challenges + Intellectual property protection

1. Sitearm
● Planner and expediter for projects in community,
spirituality, arts.
● Le nom en ligne for James Neville
Content Creation Examples and Tips - SITEARM 1

2. Content Creation Examples and Tips
● Discuss - content creation, sharing, value, and protection
● Using - examples from both real life and the creation and
management of Dublin Virtually Live as an online space
and community
● Able to address with regard to your own career:
– What is content
– Content value
– Examples
– Challenges
– Intellectual property protection
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3. What is content?
● Content is any material that results from an idea or
concept having been expressed into a physical
recording medium.
– Physical media include rock, paint, wood, paper, ink,
film, vinyl, digital memory, and any other medium that
can take an "impression" from a "tool" wielded by the
content creator.
● Content is not content until it is physically recorded.
– Because content is recorded, it is shareable: another
can see, feel, hear, taste it.
– Because content is recorded, it is copyable.
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4. Real life content
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Stonehenge 2950-1600 BC; Cave at Lascaux, France 15,000-13,000 BC

5. Real life content copying
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Stone Age Tools 2.5 Million BC

6. Content value
● The cost of creation of content is set by the content
creator - material cost, creation time, "thinking about it"
time, skills required to create the content.
● The market price of virtual content is set by the
content viewer - demand (necessary vs. optional),
availability (rare vs. common), quality (high vs.
substandard), and awareness (known vs. unknown)
– The value of content is what other people are willing to
trade for it, whether the trade be in legal tender,
equivalent goods and services, prestige, or other
currencies.
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7. Content cost of creation
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Materials, Skills, Research Time, Design Time, Production Time

8. Content market price
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Necessity vs Luxury; Brand Name vs Generic; Simple vs Gourmet

9. Content value
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Cash, In Kind Goods, In Kind Services, Prestige

10. Content examples – real world
● Words, music, images, photographs, animations,
videos, scripts (programming code), food, lyrics,
graphic patterns, logos, websites, toys, devices,
sculptures, carvings, buildings
– The Book of Kells, “Lady Madonna”, “The Thinker”, DIT
Coat of Arms, DIT Aungier Street Campus
– Today's lunch, this evening's newscast, blog posts,
notes, emails, texts, pics, doodles
● We are all content creators, all the time.
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11. Famous content real world
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The Thinker, Burj Khalifa, The Beatles, Harry Potter, Mona Lisa, Buzz Lightyear

12. Everyday content real world
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blog post, graffiti, doodles, dinner, email

13. We are all content creators all the time
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History of Mankind, children's art class, adult's working meeting, Burning Man

14. Content examples – Dublin VL
● All Dublin VL content is made of prims, textures, mesh,
and scripts recorded in digital memory.
– DIT Skybox - clickable door, entry ledge, “you are here”
map, freebies poster, teleport signs
– Blarney Stone Irish Bar - taps, bar stools, dance
animations, music stage, paneling, booths, tip jars
– Dublin VL - River Liffey, Halfpenny Bridge, Guinness
Brewery, Universities, Cathedrals, Grafton Street, Saint
Stephen's Green
● Dublin Amphitheatre, Dublin Conference Area
* Reference: CTRL-SHIFT-R
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15. Content creation Dublin VL
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Regular prim, Sculpted prim, Texture (mahogany), Script, Avatar

16. Content rendering Dublin VL
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Cathedral in wire frame; Cathedral fully rendered

17. Content Dublin VL
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O'Connell Bridge, The Blarney Stone, Highland Marching Band, Blarney Stone (interior)

18. Content challenges – Dublin VL
● How to make a satisfactory "caricature" of real life in
Second Life®
– Give visitors an authentic feel, without totally
overwhelming the limited capacity of one private island
to hold and operate thousands of prims, textures,
scripts, and Avatars.
● How to establish and maintain relationships with real
world content owners, whose content has been
reproduced in Dublin VL
– Dublin VL Blarney Stone is modeled on real world
Gogarty's at the corner of Fleet and Anglesea streets,
Temple Bar.
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19. Real vs virtual Dublin VL
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River Liffey, Grafton Street, DIT Aungier Street Campus

20. Real vs virtual Blarney Stone
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The Blarney Stone; The Oliver St John Gogarty Bar

21. Intellectual property
“Creations of the mind for which exclusive rights are recognized”
IP category Asset Protected Duration Example
Copyright Right to copy and be credited for Author's lifetime The Happy
musical, literary, and artistic works plus 50 to 70 Birthday Song
created by an author years
Trademark™℠ Words, phrases, symbols that identify Duration of active Jet Ski
products, services from a unique source use plus 5 years
Patent Discoveries and inventions of processes, 20 years Velcro
machines, articles of manufacture,
compositions of matter
Industrial design A shape, configuration or composition of 10 to 20 years Statue of Liberty
rights pattern or color in two- or three-
dimensional form
Trade secrets A practice which derives independent In principle, Coca-Cola
economic value from not being publicly indefinitely
known
Source: Wikipedia
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22. Intellectual property protection
● When does IP need to be "protected" from
copying?
– Is the content creator making a living from selling the
content?
– Will the content creator net lose or net gain if their
content is copied, and by how much?
– Was the cost to make the first instance of the content
spectacularly high?
– Is the market price for the content spectacularly high?
– Is the cost to make each additional incremental copy
spectacularly low?
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23. Protection options
● “Classical” rigid protection
– When I sign on with a corporation as a salaried
employee, I sign away all ownership rights to whatever I
create while working during corporation hours and
using corporation resources.
– When I write and publish a book, I copyright it so that
no one may copy, resell, or share any portion of my
book without my permission.
● “Creative Commons” tailorable protection
– Copying; attribution; modification; commercial use
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24. Copy “right” and “left”
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Copyright notice; Creative Commons license options

25. Content tips summary
● We are all content creators all the time
– The cost to create content is set by the content creator.
– The market price of content is set by the content viewer.
– The value of content includes alternative currencies
such as prestige, good will, equivalent goods and
services – not just legal tender.
● Keep a tab on the content you create
– Keep dated content source copies.
– Use both rigid and tailorable flexible content protection
and sharing systems.
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26. Thank You!
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