SITEC eCommerce Class
Module: Social Media & Mobile Commerce 304
Title: Introduction to Line Marketing
Presenter: CK Wong, Founder (Silver Mouse)
Date: 22 November 2016
Venue: Selangor Digital Creative Centre (SDCC)
4. Overview of key media for eCommerce marketing in Malaysia
Branding & Awareness Acquisition & Activation Remarketing & Retention
Print, Broadcast, Outdoor
Display Advertising
Video Advertising
Influencer Marketing
Search Engine Optimization
Search Engine Marketing
Facebook Advertising
Mobile (LINE & WeChat)
Affiliate Marketing
Programmatic Remarketing
Social Media Content
Email Marketing
Mobile (LINE, WeChat, SMS)
5. Mobile is not an option, but a must!
71% adults in Malaysia own smartphone
18M Malaysians are active mobile Internet users
16M Malaysians are using social media via mobile
47% use of mobile to shop online in Malaysia
Mobile shopping in Malaysia grow 20% in 2 years
50% transactions via iPay88 are using mobile
6. How to reach out to (acquire) mobile users?
SMS? Spam? Pull Marketing Push Marketing
Opt
-In
10. LINE Official Account the B2B marketing solution
LINE Official Account LINE Official Home LINE Stickers
11. Brands in Malaysia with LINE Official Account
OfflineOnline
Media
Sales
Drive online sales Drive offline sales
Comm + brand engagement
Offline sales + commOnline sales + comm Online + offline sales + comm
Online media
12. What kind of campaigns can you run on LINE?
Acquisition / Promo Blast Distribute Coupons Interactive Campaigns Survey & Contest
25. LINE@ is FREE! Premium ID is optional
Visit: http://at.line.me
26. LINE@ key benefits to your business
Mobile-first strategy
Multiple accounts for each outlet
Handle CS via chat (“pm” style)
Publish content for engagement
Broadcast marketing messages
Interactive marketing campaigns