This webinar reviews the relevant subject matter and tips to improve your websites content

1. Content Matters
April 29, 2010
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2. Overview
- Internet content should have a single purpose.
- Organized content is easier to read.
- Content must be well written.
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3. What is content?
- Content is the text and images that are unique
to each webpage.
- Content is not the design, layout, header,
navigation, and etc.
For the purposes of this presentation we’re
discussing only the text.
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4. What is content?
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5. What is content?
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6. Single Purpose
- Content should have single purpose.
- Each page is about one topic.
- Add a new page for each topic.
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7. Single Purpose
Education.
Education in New York.
Education for teens in New York.
Teachers instructing teens in New York.
Wages for teachers instructing teens in New
York.
Wages for teachers instructing college-bound
teens in New York.
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8. Teacher Example
Wages for teachers instructing college bound teens in New York are lower than other
states. In 2009 the Levi Foundation found that New York teachers earn less than 67%
of teachers in Maine. This troubling statistic makes it a challenge to recruit recent
Education college graduates and retain the current workforce.
What is even more disconcerting is that college bound teens have different needs than
a teen entering the workforce out of high school. Teachers with the skills to meet the
demands of these teens are in high demand because of their unique training. Each
teacher for college bound teens have a graduate degree in education, accomplished
at least 10 years of classroom experience, have met most state certifications, and
achieved a 5-Star rating from the Department of Education.
If New York can increase the wages for teachers that meet these requirements teens
will get the instruction they require to perform their best in college. Contact me today
to learn more about this problem and what you can do.
www.site-seeker.com © 2010 Site-Seeker, Inc.

9. Teacher Example
Wages for teachers instructing college bound teens in New York are lower than other
states. In 2009 the Levi Foundation found that New York teachers earn less than 67%
of teachers in Maine. This troubling statistic makes it a challenge to recruit recent
Education college graduates and retain the current workforce.
What is even more disconcerting is that college bound teens have different needs than
a teen entering the workforce out of high school. Teachers with the skills to meet the
demands of these teens are in high demand because of their unique training. Each
teacher for college bound teens have a graduate degree in education, accomplished
at least 10 years of classroom experience, have met most state certifications, and
achieved a 5-Star rating from the Department of Education.
If New York can increase the wages for teachers that meet these requirements teens
will get the instruction they require to perform their best in college.
www.site-seeker.com © 2010 Site-Seeker, Inc.

10. Single Purpose
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11. Organization
- Organized content is easier to read.
- Headers and bullets draw the reader’s
attention.
- Limit the use of fonts modifications to three.
www.site-seeker.com © 2010 Site-Seeker, Inc.

12. Teacher Example
Wages for teachers instructing college bound teens in New York are lower than other
states. In 2009 the Levi Foundation found that New York teachers earn less than 67%
of teachers in Maine. This troubling statistic makes it a challenge to recruit recent
Education college graduates and retain the current workforce.
What is even more disconcerting is that college bound teens have different needs than
a teen entering the workforce out of high school. Teachers with the skills to meet the
demands of these teens are in high demand because of their unique training. Each
teacher for college bound teens have a graduate degree in education, accomplished
at least 10 years of classroom experience, have met most state certifications, and
achieved a 5-Star rating from the Department of Education.
If New York can increase the wages for teachers that meet these requirements teens
will get the instruction they require to perform their best in college. Contact me today
to learn more about this problem and what you can do.
www.site-seeker.com © 2010 Site-Seeker, Inc.

13. Teacher Example - Revised
New York Teacher Wages Are Low
Wages for teachers instructing college bound teens in New York are lower than other states. In 2009 the
Levi Foundation found that New York teachers earn less than 67% of teachers in Maine. This troubling
statistic makes it a challenge to recruit recent Education college graduates and retain the current workforce.
What is even more disconcerting is that college bound teens have different needs than a teen entering the
workforce out of high school. Subsequently, teachers with the skills to support these teens are in high
demand because of their unique training.
College Bound Teen Teacher Requirements
• have a graduate degree in education
• accomplished at least 10 years of classroom experience
• have met most state certifications
• achieved a 5-Star rating from the Department of Education
If New York can increase the wages for teachers that meet these requirements teens will get the instruction
they require to perform their best in college. Contact me today to learn more about this problem and what
you can do.
www.site-seeker.com © 2010 Site-Seeker, Inc.

14. Teacher Example- Revised
New York Teacher Wages Are Low
Wages for teachers instructing college bound teens in New York are lower than other states. In 2009 the
Levi Foundation found that New York teachers earn less than 67% of teachers in Maine. This troubling
statistic makes it a challenge to recruit recent Education college graduates and retain the current workforce.
What is even more disconcerting is that college bound teens have different needs than a teen entering the
workforce out of high school. Subsequently, teachers with the skills to support these teens are in high
demand because of their unique training.
College Bound Teen Teacher Requirements
• have a graduate degree in education
• accomplished at least 10 years of classroom experience
• have met most state certifications
• achieved a 5-Star rating from the Department of Education
If New York can increase the wages for teachers that meet these requirements teens will get the instruction
they require to perform their best in college. Contact me today to learn more about this problem and what
you can do.
www.site-seeker.com © 2010 Site-Seeker, Inc.

15. Single Purpose
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16. Well Written
- Content must be well written.
- Write with a consistent voice.
- Good grammar is vital.
www.site-seeker.com © 2010 Site-Seeker, Inc.

17. Teacher Example - Revised
New York Teacher Wages Are Low
Wages for teachers instructing college bound teens in New York are lower than other states. In 2009 the
Levi Foundation found that New York teachers earn less than 67% of teachers in Maine. This troubling
statistic makes it a challenge to recruit recent Education college graduates and retain the current workforce.
What is even more disconcerting is that college bound teens have different needs than a teen entering the
workforce out of high school. Subsequently, teachers with the skills to support these teens are in high
demand because of their unique training.
College Bound Teen Teacher Requirements
• have a graduate degree in education
• accomplished at least 10 years of classroom experience
• have met most state certifications
• achieved a 5-Star rating from the Department of Education
If New York can increase the wages for teachers that meet these requirements teens will get the instruction
they require to perform their best in college. Contact me today to learn more about this problem and what
you can do.
www.site-seeker.com © 2010 Site-Seeker, Inc.

18. Teacher Example - Revised
New York Teacher Wages Are Low
Wages for teachers instructing college-bound teens in New York are lower than in other states. In 2009 the
Levi Foundation found that New York teachers earn less 33% less than teachers in Maine. This troubling
statistic makes it a challenge to recruit recent college graduates in education and retain the size of its
current workforce.
What is even more disconcerting is that college-bound teens have different needs than teens set to enter
the workforce out of high school. Teachers of college-bound teens need special training and they’re in
especially high demand.
College Bound Teen Teacher Requirements
• Have a graduate degree in education.
• Accomplish at least 10 years of classroom experience.
• Meet most state certifications.
• Achieve a 5-Star rating from the Department of Education.
If New York can increase the wages for teachers that meet these requirements, teens will get the
instruction they require to perform their best in college. Contact me today to learn more about this problem
and what you can do.
www.site-seeker.com © 2010 Site-Seeker, Inc.

19. Teacher Example - Revised
New York Teacher Wages Are Low
Wages for teachers instructing college-bound teens in New York are lower than in other states. In 2009 the
Levi Foundation found that New York teachers earn less 33% less than teachers in Maine. This troubling
statistic makes it a challenge to recruit recent college graduates in education and retain the size of its
current workforce.
What is even more disconcerting is that college-bound teens have different needs than teens set to enter
the workforce out of high school. Teachers of college-bound teens need special training and they’re in
especially high demand.
College Bound Teen Teacher Requirements
• Have a graduate degree in education.
• Accomplish at least 10 years of classroom experience.
• Meet most state certifications.
• Achieve a 5-Star rating from the Department of Education.
If New York can increase the wages for teachers that meet these requirements, teens will get the
instruction they require to perform their best in college. Contact me today to learn more about this problem
and what you can do.
www.site-seeker.com © 2010 Site-Seeker, Inc.

20. Single Purpose
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21. Conclusion
- Content with a single purpose converts
- Organized content is easier to read
- Content must be well written
www.site-seeker.com © 2010 Site-Seeker, Inc.