Lecture on Elements and Principle of Design, Color and Color Schemes.

1. Elements
and
Elements
andand
Principles of Design
and
Principles of Design
Sivaganesh Babu M.Sc., M.B.A

2. Slide TitleSlide Title
• Introduction to EOD
• Elements of Design
• Principles of Design• Principles of Design
• Design Portfolio

3. Elements of DesignElements of Design
• Point
• Line
• Shape• Shape
• Form
• Color
• Texture

4. Elements of DesignElements of Design

5. Elements of DesignElements of Design

6. Elements of DesignElements of Design

7. Types of DesignTypes of Design

8. Elements of Design: ColorElements of Design: Color
Color
• Primary Colors
• Secondary Colors
• Tertiary Colors
Color Schemes
• Related
– Monochromatic
– Analogous• Tertiary Colors
• Color Wheel
• Neutral Colors
• Color Schemes
– Analogous
• Contrast
– Complimentary
– Split Complimentary
– Triadic
– Tetradic
– Square

9. Elements of Design: ColorElements of Design: Color
Primary Color
• Red, Yellow, and Blue
• These colors cannot be
combined from mixing anycombined from mixing any
colors together.

10. Elements of Design: ColorElements of Design: Color
Secondary Color
• Green, violet, and orange
• Made by combining the
Primary colors together.Primary colors together.
• YELLOW + RED = ORANGE
• RED + BLUE = Violet
• BLUE + YELLOW =GREEN

11. Elements of Design: ColorElements of Design: Color
Tertiary Color
• Yellow-Orange, Red-Orange,
Red- Violet, Blue-Violet, Blue-
Green, Yellow-Green.
• Made by combining a primary• Made by combining a primary
and a secondary hue.
• Named by the Primary color
first YELLOW + ORANGE = YELLOW-ORANGE
RED + ORANGE = RED-ORANGE
RED + VIOLET / PURPLE = RED-VIOLET
BLUE + VIOLET / PURPLE = BLUE-VIOLET
BLUE + GREEN = BLUE-GREEN
YELLOW + GREEN = YELLOW-GREEN

12. Elements of Design: ColorElements of Design: Color
Color Wheel
The color wheel is a basic tool we use when
working with colors.
It is based on the standard color theoryIt is based on the standard color theory
known as the Brewster/Prang theory.

13. Elements of Design: ColorElements of Design: Color
Color Wheel
Your completed color wheel should look like
this one.
It will be placed in your portfolio so you will
be able to use it as a reference as we
complete our projects class.
https://trycolors.com/
Website for Reference

14. Quiz 1Quiz 1
1. What are the Elements of Design? (2)
2. What are the types of Design?(1)
3. What are the Primary Colors? (1)
4. Name any two Tertiary Colors (1)4. Name any two Tertiary Colors (1)

15. Color SchemesColor Schemes
Related Color Harmony
• Monochromatic
Color and its Shades or Tints
• Analogus
Two or more Neighboring colors
in the color chart.in the color chart.

16. Color SchemesColor Schemes
Related Color Harmony
• Monochromatic
Color and its Shades or Tints
• Analogus
Two or more Neighboring colors
in the color chart.in the color chart.

17. Color SchemesColor Schemes
Contrasting Color Harmony
• COMPLEMENTARY
• Colors opposite to each
other in the color chart.other in the color chart.
• Creates a Vibrant look
• Used to Create Something
to Standout
• Strong Effect

18. Color SchemesColor Schemes
Contrasting Color Harmony
• TRIADIC
• Three Colors equalThree Colors equal
distance in the color
chart.
• Less Vibrant look

19. Color SchemesColor Schemes
Contrasting Color Harmony
• Split - Complimentary
• Three Colors
• One color + 2 Adjacent• One color + 2 Adjacent
Colors of the
Complimentary
• Primary + 2 Tertiary
• Shape of Y in the Color
Chart

20. Color SchemesColor Schemes
Contrasting Color Harmony
• Tetradic – Rectangle & Square
• Four ColorsFour Colors
• 2 Complimentary Pairs
• 1 Dominant + 3 Colors
• Balance B/W Cool and
Warm Colors

21. Color SchemesColor Schemes
Color Harmony
• Achromatic
• No ColorsNo Colors
• White
• Black
• Grey

22. Color SchemesColor Schemes
Color Harmony
• Polychromatic
• Many ColorsMany Colors