A Redevelopment Proposal for the City of Pomona, CA The Fairplex Park Fairplex is starting to reinvent itself. Quaint stores, large open-air plazas, shaded walkways, and a public park. The Fairplex Park is a mixed-use development with an assortment of interesting stores, retail shops, restaurants, mixed-income housing, neighborhood-serving amenities, some offices, along with a public park. Trees line the walkways and street plazas. People sit down for meals with tables shaded with umbrellas. Others prefer to stroll across the parkways. Customized to the Fairplex community, The Fairplex Park promises to create a pedestrian-friendly mixed-used environment that provides a more meaningful social, leisure and shopping experience and allows a greater opportunity for interaction among families, visitors, and neighbors.

1. Harvard University Graduate School of Design & Pomona Redevelopment Agency Case Study: FAIRPLEX Pomona, California

2. O M O N A AIRPLEX presented by: toti paliza

4. STRENGTH WEAKNESS THREAT OPPORUNITY Tremendous Strategic Location Over 100 Years of Existence Historical Buildings Diverse History People - Young Population Lack of VISION Acceptance of Reality Lack of Identity NIMBY Mentality Trust Issue Limited Funds Workforce Relatively Low RE Value Underutilized Properties Western U & Cal Poly Reinvention of New Pomona Lack of Community Involvement Piecemeal Planning Lack of Design Safety and Security Alienation of Constituents POMONA SWOT ANALYSIS POMONA LOCATION REGIONAL LOCAL AZUSA IRWINDALE CLAREMONT MONTCLAIR ONTARIO UPLAND LA VERNE CHINO SAN DIMAS WALNUT DIAMOND BAR CHINO HILLS COVINA 10 57 71 60 60 210 10 60 71 210 210 GLENDORA REGIONAL FAIRPLEX 2.15 miles

5. Downtown Fairplex Arrow & Garey Foothill Blvd 71 & Garey Mission & 71 Cal Poly Pomona PROJECT RANKING 7 6 1 2 4 5 3

6. 7 6 1 2 4 5 3 Downtown Fairplex Arrow & Garey Foothill Blvd 71 & Garey Mission & 71 Cal Poly Pomona PROJECT RANKING

7. Fairplex Demographic Snapshot Population 10 mile radius 15 mile radius 20 mile radius 2010 Projection 1,230,896 2,216,632 3,809,747 Growth 2005-2010 6.52% 7.93% 7.88% 2005 Estimated Median Age 32.39 32.66 32.72 2005 Average Household Size 3.36 3.38 3.37

8. Fairplex Demographic Snapshot Population 10 mile radius 15 mile radius 20 mile radius 2010 Projection 1,230,896 2,216,632 3,809,747 Growth 2005-2010 6.52% 7.93% 7.88% 2005 Estimated Median Age 32.39 32.66 32.72 2005 Average Household Size 3.36 3.38 3.37 2005 Est. Average Household Income $80,394 $82,064 $80,328

9. Revenue: - Approx. $3 M per event 2 events per year = $6 M + sponsorship - Net revenue for Fairplex $2.5M - Lease until 2023 NHRA Drag Racing

12. RV Park & Convention Center

13. 2. Flight Path Critical Issues for Fairplex Development 1. Traffic Congestion 4. Property Ownership with L.A. County 3. Neighborhood Politics 6. 75% payment of gross revenues to LA county for new dev’t. 7. Operate Fair annually 5. Sub Lease Arrangements - NHRA

14. 3 4 5 New Dev’t Fair Events Parking Entertainment Park Dallas Fairpark Seattle Center Exposition Park, LA Regional Center Navy Pier, Chicago Mall of America, Minnesota Solano County fair, Fairfield New Urban District Metreon, San Francisco Reliant Park, Houston Chelsea Piers, New York Commercial Gateway CityWalk, Universal City California Adventure Downtown Disney, Anaheim Kentucky State Fair World Class Fair Oktoberfest, Muenchen Calgary Stampede, Alberta EPCOT Center, Orlando CURRENT STUDIES 2 3 4 5 1

15. 3 4 5 New Dev’t Fair Events Parking Entertainment Park Dallas Fairpark Seattle Center Exposition Park, LA Regional Center Navy Pier, Chicago Mall of America, Minnesota Solano County fair, Fairfield New Urban District Metreon, San Francisco Reliant Park, Houston Chelsea Piers, New York Commercial Gateway CityWalk, Universal City California Adventure Downtown Disney, Anaheim Kentucky State Fair World Class Fair Oktoberfest, Muenchen Calgary Stampede, Alberta EPCOT Center, Orlando CURRENT STUDIES 2 3 4 5 “ Number 1 PREFERENCE with portions of #2 and # 3” 1

16. 3 4 5 New Dev’t Fair Events Parking Entertainment Park Dallas Fairpark Seattle Center Exposition Park, LA Regional Center Navy Pier, Chicago Mall of America, Minnesota Solano County fair, Fairfield New Urban District Metreon, San Francisco Reliant Park, Houston Chelsea Piers, New York Commercial Gateway CityWalk, Universal City California Adventure Downtown Disney, Anaheim Kentucky State Fair World Class Fair Oktoberfest, Muenchen Calgary Stampede, Alberta EPCOT Center, Orlando CURRENT STUDIES 1 3 4 5 “ Number 1 PREFERENCE with portions of #2 and # 3” MY PROPOSAL: #4 with portions of # 5

17. PROPOSAL HYBRIDIZATION A Mixed Use Development +

18. Opportunities Transit Stop Metro Link Potential TOD University of La Verne Golf Course Frank Bonelli Park Adjacent Golf Course N E W F A I R P L E X rural ------------------------------------------------------------------transect---------------------------------------------------------------------------urban T1 natural zone T2 rural zone T3 suburban T4 general urban T5 urban center T6 urban core DA assigned district

19. Constraints Flight Path Transit Stop Metro Link Potential TOD University of La Verne Golf Course Frank Bonelli Park Adjacent Golf Course N E W F A I R P L E X rural ------------------------------------------------------------------transect---------------------------------------------------------------------------urban T1 natural zone T2 rural zone T3 suburban T4 general urban T5 urban center T6 urban core DA assigned district

20. Flight Path Transit Stop Metro Link Potential TOD University of La Verne Golf Course To Freeway To Freeway To Freeway Access Frank Bonelli Park Adjacent Golf Course N E W F A I R P L E X rural ------------------------------------------------------------------transect---------------------------------------------------------------------------urban T1 natural zone T2 rural zone T3 suburban T4 general urban T5 urban center T6 urban core DA assigned district

21. Flight Path Transit Stop Metro Link Potential TOD University of La Verne Golf Course To Freeway To Freeway To Freeway TOD Office / Park & Ride cottage homes park multi family/ office/retail convention center mixed use development with lifestyle center conservatory conservatory Program Ideas Frank Bonelli Park Adjacent Golf Course N E W F A I R P L E X rural ------------------------------------------------------------------transect---------------------------------------------------------------------------urban T1 natural zone T2 rural zone T3 suburban T4 general urban T5 urban center T6 urban core DA assigned district

22. Flight Path Transit Stop Metro Link Potential TOD University of La Verne Golf Course To Freeway To Freeway To Freeway TOD Office / Park & Ride cottage homes park multi family/ office/retail convention center mixed use development conservatory conservatory fairgrounds Fairgrounds Frank Bonelli Park Adjacent Golf Course N E W F A I R P L E X rural ------------------------------------------------------------------transect---------------------------------------------------------------------------urban T1 natural zone T2 rural zone T3 suburban T4 general urban T5 urban center T6 urban core DA assigned district

24. attributes / characteristics attributes – LC vs. RC age distribution – LC vs. RC income penetration LifestyleCenter Attributes and Customer profile

25. primary reason for visit average no. of stores visited average time spent per visit no. of lifestyle center trips per 30 days LifestyleCenter Attributes and Customer profile

26. average spending per trip by income group by age group by shopper’s origination LifestyleCenter Attributes and Customer profile

27. LifestyleCenter Trends : Mall vs. Lifestyle

28. LifestyleCenter Market Comparison

29. Benchmark Cities Las Ramblas, Barcelona

30. Benchmark Conservatory

31. Design Approach ¼ mile radius ring - 5 minute walk magnets accessibility compression-expansion activities live live learn learn work relax shop play go eat drink exercise pray work

32. Master Layout Plan The Fairplex Park CONCEPT Quaint stores, large open-air plazas, shaded walkways, and a public park. A mixed-use, mixed-income development with an assortment of interesting stores, retail shops, restaurants, mixed-income housing, neighborhood-serving amenities, some offices, along with a public park, botanical garden, conservatory and a mini lake. Trees line the walkways and street plazas . People sit down for meals with tables shaded with umbrellas. Others prefer to stroll across the parkways. Customized to the Fairplex community, The Fairplex Park promises to create a pedestrian-friendly mixed-used environment that provides a more meaningful social, leisure and shopping experience and allows a greater opportunity for interaction among families, visitors, and neighbors .

41. The Shops at Fairplex Park

42. The Shops at Fairplex Park

43. The Conservatory at Fairplex Park

44. The Shops at Fairplex Park

45. The Shops at Fairplex Park

46. The Lofts at Fairplex Park

47. The Shops at Fairplex Park

48. The Conservatory at Fairplex Park

49. The Main Street

50. Fairgrounds

51. The Fairplex Park

52. Finance

53. Finance

54. Finance

55. O M O N A AIRPLEX