SaaS Go-to-market Strategy

1. Disruptive Technology for Growth
Sam Jankovich
Chairman, CEO and President
EnterConnect Inc.
©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary

2. EnterConnect’s Business
Enterprise-proven portals for
employees, customers and partners
SaaS go-to-market channel for ISVs
and market place for SaaS customers
How we make money
SaaS B2B subscriptions, billed quarterly in advance
On-Premise licensing plus annual maintenance and support
Advertising plus enablement services plus revenue share
©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary

3. SaaS is a Strong, Long-Term Market Opportunity
$14.8B
$16B
16 SaaS Market Forecast
$13.2B
$14B
14
$11.1B
$12B
12
10
$10B $8.4B
8
$8B $5.7B
$6B
6
4
$4B
2
$2B
0
2007 2008 2009 2010 2011
©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary

4. SaaS leverages SOA and
collides with the $150 Billion SAAS
Application Marketplace
Market Opportunity
SOA APPS
$14.8B
SOA APPS
SAAS
2008 2011
©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary

5. EnterConnect is in the Right Place at the Right Time
June 2008

6. EnterConnect’s Rich Legacy of Innovation and Market Leadership
SOAApps.com
Launched
Private
Capital
Exide Battery
$7.8 Million
Rush Hospital
Rheem
First
Cingular EnterConnect
AT&T Implementations
Merger
City of Largest
Chicago BEA
Cox First BEA
Enterprises Portal
80,000 Portal
Deployed North
Users America
Sprint First
Portal Plumtree
Strategy Portal
Enterpulse Deployment
3000
Groundswell Merger Intranets
Behrman Rationalized ECNI
Capital ECNI
$50 Million Public
Spin-Off Company
1998 2001 2002 2003 2005 2006 2007

7. EnterConnect Portal Framework – Core IP Platform Independent
Digital Asset Management 1. Enterprise Proven Portals
Develop and track documents
Content Management Welcome Sandra Brown
Publish Announcements & Alerts
and personalized content
Secure Federated Search
Search content and assets and
locate data within assets
Profile Management
Users manage their profiles and
interests for personalization
Security
Control login and access to
individual resources
Microsoft Outlook 2. SaaS ISV Go-to-Market Channel & SaaS Marketplace
Email.Tasks.Contacts.Calendar.
Search
Quick Links
Quickly access internal and
external web resources
My Pages
Users define and manage their
personal My Page
Community/Micro-site Pages
Personalized portals for designated
user groups to collaborate

8. EnterConnect Triple Play: Internet – Extranet - Intranet
Internet Intranet
Extranet

9. Customer Success
Increased Employee Productivity Using Collaborative Document Interface
Rush achieved enhanced document management through document control, security and
search ability for 6,000 users on system wide initiatives.
Optimized Cross-Division Teamwork and Communication
Rheem’s Enterprise Integration project portal provides governance, process visibility, and technical support
creating a community where information can be shared across formerly disconnected corporate and
divisional networks.
Enhanced Communications, Reach and Productivity
Piedmont Church internet and intranet was transformed to help attract new members and enhance
the effectiveness of the church's internal communications and community outreach.
Improved Employee On-boarding and Productivity
Exide leveraged EnterConnect’s pre-built, enterprise portal features to launch a full-scale
intranet portal for their global workforce.
Enabled Global Partner Visibility and Collaboration
A single, centralized place where Accenture practitioners globally can collaborate, sharing content and
best practices, and Accenture client teams can find Subject Matter Experts on BEA technology.
Increased Global Project Collaboration and Reliability
RedChip’s breakthrough workflow and business process management system is leveraged by multiple
authors to streamline production of hundreds of analyst research reports.
©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary

10. SOAApps.com Solution Showcase
SOAapps.com Homepage
SOAApps.com Partner Storefronts
©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary

11. SOAapps.com Proactive Marketing to Drive Awareness and Demand
• Demand Generation:
-Targeted Email campaigns
-Web based programs
• Awareness:
-National news outlets
-Broadcast television and radio
-Industry Events
• Search Engine Marketing:
-Google, Yahoo ad words
-Target key words and phrases
©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary

12. SaaS Opportunity: The Model is Broken and Ready for Change
Today Tomorrow
Sold by the Seat Sold by Business Service
Average Cost Per Service
Average Cost Per Seat $60 Transaction $5
Configured Out-Of-The-Box Integrated Portal Desk Top
Customizations through Menu of Business Services
Provider through 1000’s of Providers
Sold via On-Line
Sold Direct by Provider Marketplace
Consulting through Global
Consulting through Provider SI and Local Reseller

13. EnterConnect Today and Tomorrow
Today Tomorrow
EnterConnect 8.8 Platform As-A-Service
(PAAS)
Catalog of Business
One size fits all (services)
Rich Web UI
Standard Based (Oracle)
Any Platform
Out-Of-The-Box Configure Your Own
Templates
SOAApps.com (10
SOAApps.com Beta Solutions)
Customer Employee Partner Service Service Service
Portal Portal Portal App App App
ECNI Platform ECNI Platform ECNI Platform

14. EnterConnect’s Path to Leadership
2009 Emerging Leader 2011 Market Leader
#1 Rated Platform As A
Integrated Desktop Portal Service (PAAS)
Proven Disruptive Business
Business Service Catalog Service Delivery Model
Activity Based Pricing Thought Leader of “Activity
(Usage) Based Pricing” (ABP)
SaaS OEM Model #1 Rated SaaS Ecosystem
Mature Partner #1 Profitable Global
Ecosystem Marketplace
SOAApps.com
10 “Best In Breed” DeFacto SaaS Partner
Categories Model

15. SOAapps.com Strategic Roadmap to PaaS Leadership
SOAapps
PaaS
• Market leading PaaS platform
• Activity-based pricing
• Demand generation
• End user lead referral
• Adding CCC, ERP, CRM, SCM
• SOAapps.com launched
• HCM category
2008 2009+
©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary

16. Thank You!
©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary