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The Stackies 2018: Marketing Tech Stack Awards
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All 54 marketing tech stacks entered into this year's MarTech awards program.
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With global economic slowdown looming, research shows many organisations are turning to mergers and acquisitions to achieve growth. Consequently, this creates a crucial inflection point for business and brand. It is one of those rare moments where brand rises to the top of the Executive agenda. The stakes are high, and failure to understand the role of brand in M&A is the most common reason for collapse. Through real-life case studies, in this session we will share a unique approach from Ogilvy Consulting that answers the critical brand and naming questions, and how our approach can impact the long-term ability for an organisation to achieve its objectives.
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Download this at bestpitch.es/yc-pitch-deck The prestigious Y-Combinator accelerator program is known for being the launchpad for countless billion-dollar "unicorn" startups over the last decade, such as Airbnb, Dropbox, Instacart, Twitch, & many more. A few years ago, the YC team released an (extremely) simple pitch deck template to help guide founders, based on what worked for decades of YC startups. While not every founder can present their pitch deck in as simple terms as the likes of Airbnb & other YC stand-outs, their template is nevertheless a fantastic starting point for framing a winning investor presentation. This adapted version of the YC Pitch Deck template was crafted for founders seeking to win funding &/or investment for their early-stage startups. Our team of experts added a professional design touch to the YC pitch deck formula, while preserving their focus on simplicity — something we have first-hand experience with, having consulted for several YC alums over the last 5+ years. Available at bestpitch.es/yc-pitch-deck Adapted from ycombinator.com/library/2u-how-to-build-your-seed-round-pitch-deck
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This workshop walks through 4 step by step methodologies based on design thinking principles for how to bootstrap customer insights and begin a brand strategy. Each step is illustrated by a concrete example of a brand and UX refresh conducted at Startupbootcamp Istanbul for Benimcep, a secure online-marketplace for people to buy and sell smartphones at a discount and under warranty. Presented in the final month of the accelerator, it serves as a gut-check for entrepreneurs to see how well they understand their target customers and if they built a brand experience based on that understanding. Presented by: Megan Colgan is co-founder of The GO Project and a mentor and entrepreneur in residence at Startupbootcamp Istanbul 2014 helping with brand development, customer experience design and marketing strategy. (Find her @MegColgan) Workshop Philosophy: Empathy is the impetus of great design. Customer empathy—a fundamental understanding of a customer’s values, needs, perceptions and emotions—is at the core of designing a successful product, a successful user experience and it is at the core of designing a successful brand. Studies like the Stengel 50 and an analysis by co:collective on Storydoing, prove that brands that connect to and deliver human value are more successful in acquiring customers, creating advocates, earning customer loyalty, and performing financially. Such success is rooted in authentic customer connection which requires digging much deeper than aesthetics and tactics. It requires talking to and understanding customers through constant feedback and iterative testing.
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Taste
Этот фреймворк помогает делать продукты, пользующиеся спросом. С помощью него вы сможете лучше понять пользователей и их проблемы, создать или улучшить продукт, начать разговаривать с покупателем на понятном ему языке. Фреймворк позволяет сделать это всё довольно быстро за счет глубинных интервью и четкого формата постановки задач дизайнерам, программистам, копирайтерам и т.д. Может прозвучать как таблетка от всех болезней, но это действительно фундаментальный инструмент. Во многом он идёт вразрез с традиционными маркетинговыми канонами, например Human Centred Design с его "персонами" — об этом расскажем подробно на митапе :)
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A presentation designed to be given live to students learning about slide design for the first time. Feel free to hide the last slide if you want to use it yourself. I have included speakers notes for each slide but obviously these are for guidance only.
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Jacqueline Bartram
This guide is my contribution to the global startup community. The goal: to change the overall early business’s mindset that branding is “always a long and expensive process that is available for big companies only”. It used to be, but it is no longer a truth. Moreover I wanted to remind startups that in the era of product overload, your success depends on how people will perceive you and what emotions will turn them into your customers. That is why I created this step-by-step guide to building a Minimum Viable Brand for startups. It will help you to create product that people will love.
Entrepreneur's guide to building a memorable startup brand
Entrepreneur's guide to building a memorable startup brand
Iryna Nezhynska
Jak se Ovečkárna před 4 lety rozhodla pro zvýšení efektivity performance kampaní, začít řešit kreativu a brand a jak to z čistě perfomance oriented marketingu dovedlo Ovečkárnu do dnešních čísel. Jak perfomance ovlivňuje kreativitu kampaní a jak v Ovečkárně nahlížíme na budování značky. Jak Ovečkárna pracuje se starší cílovkou a učí důchodce nakupovat online a jak brandmanual ovlivňuje celou firmu. Přednáška propojuje pohledy majitele Ovečkárny a kreativní agentury. Jak se tyto dva světy propojují a co se za 4 roky změnilo.
Brand Restart 2023: Martin Bernátek a David Dvořáček - Huňatý branding pro Ov...
Brand Restart 2023: Martin Bernátek a David Dvořáček - Huňatý branding pro Ov...
Taste
As part of Epsilon’s Loyalty Evaluation and Design (LEAD) framework, we use the 5 C’s of loyalty strategy - competition, culture, company, cost-benefit, and customer – to assess critical components and inform the loyalty design recommendations to form an ideal loyalty experience for brands and their customers.
The 5 c's of loyalty strategy
The 5 c's of loyalty strategy
Caroline Cannon
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Pitch Deck Teardown: Super.com's $60M Series C deck
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LinkedIn Learning: Product Strategy, Systems, and Frameworks
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The Stackies Awards, hosted by the MarTech conference and judged by chiefmartec.com, invites marketers to submit a single 16:9 slide that visualizes how they conceive of their marketing technology stack — the different products and technologies that they have harnessed into their marketing capabilities. This year, 41 companies entered their stacks and agreed to openly share them in this deck.
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2016 Stackies Awards: 41 Marketing Technology Stacks
Scott Brinker
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Hacking Marketing at SXSW 2016
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All 21 entrants to The Stackies: Marketing Technology Stack Awards for June 2015. Visit chiefmartec.com to read about the winning stacks.
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The Stackies: Marketing Technology Stack Awards, June 2015
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A whirlwind tour of the marketing technology landscape, with a discussion of its rapid growth over the past 5 years -- and how it may evolve in the years ahead. A look at why marketing technology is so important to marketing today and how marketing teams can develop marketing technology management capabilities within their organizations.
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Navigating the Marketing Technology Rapids
Scott Brinker
Should marketing have more art or more science? Both! These aren't an either/or proposition. Modern marketing is about combining the best of left-brain analytics and right-brain creativity to deliver compelling customer experiences. This presentation introduces the hybrid "marketer scientist" -- an ideal blend of storyteller, data analyst, brand champion, experimentalist, experience designer, technologist, change agent, and system thinking. Of course, not everyone needs to be an expert in ALL of those. But all marketers should be willing to embrace them, and the modern marketing organization must find a way to synthesize them with a balanced team.
Combining Art & Science in Modern Marketing
Combining Art & Science in Modern Marketing
Scott Brinker
Agile Marketing in 5 Minutes
Agile Marketing in 5 Minutes
Scott Brinker
Presentation at 2012 CreateTech introducing creative technologists to the world of marketing technologists on the other side of the agency/brand divide.
Creative Technologists Meet Marketing Technologists
Creative Technologists Meet Marketing Technologists
Scott Brinker
Keynote for Valtech's Agile Day 2012. Discusses the evolution of marketing into the broader mission of customer experience and how "agile marketing" principles and practices can help organizations succeed in this new era.
Everything Is Marketing, Everyone Must Be Agile
Everything Is Marketing, Everyone Must Be Agile
Scott Brinker
Slides from an updated Rise of the Marketing Technologist presentation -- including what it means for agencies. An essay version of this presentation will be published on http://www.chiefmartec.com on Oct 26, 2011. Feedback? Reach me on Twitter: @chiefmartec
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Scott Brinker
Semantic web summit
Semantic web summit
Scott Brinker
Presentation
The Case for a Chief Marketing Technologist
The Case for a Chief Marketing Technologist
Scott Brinker
The wonderful world of software-as-a-service applications for marketers in The Golden Age of Marketing Technology.
Marketing in the Cloud
Marketing in the Cloud
Scott Brinker
Examining a new class of professionals in the marketing department: marketing technologists. Discussion of the role of a marketing CTO.
Rise of the Marketing Technologist
Rise of the Marketing Technologist
Scott Brinker
Marketing with linked data -- a presentation at the 2010 Web 3.0 Conference.
Web 3.0 Data Marketing
Web 3.0 Data Marketing
Scott Brinker
Presentation at the MIT's 2010 Linked Data Product Development Lab on the intersection of marketing and linked data.
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Scott Brinker
Presentation from "Mythbusting PPC Urban Legends" at SMX Advanced 2009 focusing on 3 landing page myths: 1) landing pages as single pages 2) Flash is bad 3) MVT is better than A/B testing -- all not true.
3 Landing Page Myths Debunked
3 Landing Page Myths Debunked
Scott Brinker
What will marketing be like in the semantic web, the burgeoning new "web of data"? This presentation for the 2009 Semantic Technology Conference outlines a framework of 7 missions for data web marketing.
Data Web Marketing
Data Web Marketing
Scott Brinker
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Hacking Marketing Q&A Session
Hacking Marketing Q&A Session
2016 Stackies Awards: 41 Marketing Technology Stacks
2016 Stackies Awards: 41 Marketing Technology Stacks
Hacking Marketing at SXSW 2016
Hacking Marketing at SXSW 2016
The Stackies: Marketing Technology Stack Awards, June 2015
The Stackies: Marketing Technology Stack Awards, June 2015
Navigating the Marketing Technology Rapids
Navigating the Marketing Technology Rapids
Combining Art & Science in Modern Marketing
Combining Art & Science in Modern Marketing
Agile Marketing in 5 Minutes
Agile Marketing in 5 Minutes
Creative Technologists Meet Marketing Technologists
Creative Technologists Meet Marketing Technologists
Everything Is Marketing, Everyone Must Be Agile
Everything Is Marketing, Everyone Must Be Agile
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Semantic web summit
Semantic web summit
The Case for a Chief Marketing Technologist
The Case for a Chief Marketing Technologist
Marketing in the Cloud
Marketing in the Cloud
Rise of the Marketing Technologist
Rise of the Marketing Technologist
Web 3.0 Data Marketing
Web 3.0 Data Marketing
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
3 Landing Page Myths Debunked
3 Landing Page Myths Debunked
Data Web Marketing
Data Web Marketing
Último
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
Social Samosa
Sineing website audit and how to fix isuue Seo isuue
Analysis of Sineing Website and how to fix
Analysis of Sineing Website and how to fix
DHARMENDER PRATAP
Email marketing is a low-cost and effective marketing strategy. It is an excellent way to generate leads, convert visitors to customers, and build engagement. However, you could miss many opportunities to turn profits without exploring the best email marketing practices. Whether you’re a beginner, intermediate, or expert email marketer, everyone wants the same – a high open and click-through rate. We want to see subscribers engaging with our email campaigns, open, and take action on the CTA. https://cybernaira.com/email-marketing-best-practices/
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
Shamsudeen Adeshokan
This presentation illustrates how consumers use technology and its impact on their lives.
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
Mathuraa
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FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
dollysharma2066
"How to Master Graphic Design:🎨 Unlock Your Creativity in Chandigarh's Premier Course"
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
hamitthakurdma01
In the realm of archaeology and linguistics, few artifacts hold the mystique and historical significance of the Rosetta stone. This unassuming slab of black basalt, discovered in 1799 by French soldiers during Napoleon’s campaign in Egypt, has since become synonymous with deciphering ancient mysteries. The Rosetta Stone, named after the town near where it was found, stands as a remarkable testament to human ingenuity and the relentless pursuit of understanding.
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
elizabethella096
PR Wires is a leading press release distribution service that helps businesses get their news seen by the right audiences. They offer targeted distribution to journalists, bloggers, and online influencers, along with media monitoring and marketing tools to maximize reach and impact. Whether you're a local company or a global brand, PR Wires can help you tell your story and achieve your communication goals. Get in Touch Website — https://www.prwires.com/ Mobile — +91 9212306116 Whatsapp — https://call.whatsapp.com/voice/TpyiT7anImIcb2z1jgzstc Skype — shalabh.mishra Telegram — shalabhmishra Email — shalabh.web@gmail.com
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdf
PR Wires
This content is giving basic knowledge about Google Search Console. If anyone is using Google Search Console for the first time, then this content can help in providing complete knowledge. For more information visit https://digitalpundit.in/
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
riteshhsociall
A portfolio of my work, showcasing my experience as a digital/social media marketing manager
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
MaharshBenday
In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
Banyanbrain
Social media it's advantages and disadvantage.
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
wasim792942
Step into the future of advertising with Billion Broadcaster Lift Advertising, the pinnacle of DOOH (Digital Out-of-Home) media innovation. Through strategic placement in elevator spaces, it commands attention and delivers impactful messages to audiences in transit.
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
VikasYadav194549
personal branding
personal branding kit for music business
personal branding kit for music business
brjohnson6
If there's one thing we can count on, it's that social media is always changing. And while trends may come and go, this year was less about following the rules, and more about paving the way for experimentation. In 2024, we’re predicting an even bigger shift towards originality and transparency. Keep reading for the top social media trends to inspire your social media strategy in 2024.
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
nmislamchannal
Trust only on the Best white label SEO services for agencies to achieve unmatched success. Boost your internet visibility with our customized options. Come see us today to see how we can increase the awareness of your brand. More information visit us https://www.autusdigital.com/white-label-seo-services/
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Autus Digital
In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
SearchNorwich
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
Social Samosa
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4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
Welcome to Ardency Elite, where sophistication meets practicality. Our catalog showcases a meticulously curated selection of lifestyle essentials designed to enhance every aspect of your journey. From premium travel accessories to stylish apparel and delightful toys for toddlers, Ardency Elite offers unparalleled comfort, style, and functionality. Dive into our catalog and elevate your lifestyle with Ardency Elite today.
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
My Heart Throw Pillow
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The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
Analysis of Sineing Website and how to fix
Analysis of Sineing Website and how to fix
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdf
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
personal branding kit for music business
personal branding kit for music business
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
The Stackies 2018: Marketing Tech Stack Awards
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The Stackies 2018: 54
Entries 5 Winners Judged by the editorial teams of chiefmartec.com and MarTech Today and the producers of the MarTech conference.
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54 Stackie entries
x $100 donation each = $5,400 to Girls in Tech
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