3. Samantha Dole Target Market The Sea Shell Woman Shelly is a young vibrant woman that enjoys the outdoors. She spends her extra time at the beach surfing, snorkeling, kayaking, and laying out. She spends the rest of her time as a marketing director for a large fitness company. She is currently single but loves going out with her girlfriends to meet new people. Their favorite spot is a local salsa dancing club. Age: 25-35 Gender: Female Geographic Location: California, Arizona, Florida, and Hawaii Income: $75,000 - $100,000 a year Buying Habits/Shopping: Loves shopping at small boutiques and having a unique variety and assortment of products. Goes shopping on a fairly frequent basis, about once or twice every two weeks. Spends on average $20 - $100 every purchase Color Chips
9. Samantha Dole Target Market Age: 13-20 Gender: Mostly Male some unisex Income: May have a job while attending school, but primarily their parents pay for things. Parents income: $50,000-$200,000 Lifestyle/Activities: School, hanging out with friends, longboarding, playing sports, music, Television shows such as Tosh 2.0, MTV, and Vh1. inspiration