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Usability Intro 06 09
- 1. Suzi Shapiro June 18, 2009 Using Website Usability Research Tools: Keep Your Visitors Coming Back for More
- 3. Why is it important to be User Friendly?
- 8. What is the key to a User Friendly web site?
- 10. YOU ARE NOT YOUR USER
- 14. BREAK TIME
- 15. How to determine what is working and what needs improvement on your website
- 17. http://yahoo.com
- 27. When you can do the usability research and when you can benefit from a collaborator
- 30. How to find resources that demonstrate effective web-site design
Editor's Notes
- Only need half a second to decide if you like the page and continue or leave Bad sites have many places where people “Drop off” or leave the site If you can’t find what you want , it isn’t user friendly (Navigation accounts for about 80% of web site problems.
- Tries to do lots of things More portal than search engine
- Clearly focused to help you to search for web content. Doe not connect you to other Google products well.
- Not bad for a newspaper Expect more clutter Multiple tasks and topics Link navigation on top Many visitors will not see small white navigation links in black header Visitors may not understand topics in gray bar are links Probably easy to learn. Most users are probably repeat visitors. Can benefit from pat interactions.
- Initial screen focuses on a single product that they want to emphasize as it will sell other products –and it is an Amazon Product (Books for Kindle.) Redundant navigation in left margin and available in dropdown for search Product screens are quite cluttered and information dense.
- Most web servers keep logs of information about which pages and opened and how many times a day. Logging programs save even more data. Google analytics can tell you where people are connecting from, what browser they are using, which pages they leave your site from and many more valuable pieces of information. You need to set up your site to use this free tool.
- Can compare a current and new version with just a small change by randomly assigning visitors to one of two pages. Amazon tests new designs by putting up two versions of a page and determining which makes the most money
- Searches within blogs , Twitter etc can tell you what people are saying about your company.
- You can learn about companies – and the people who work there through Linkedin. This is a good social networking site to keep track of your professional contacts.
- What do you hear from customers? Help desk reports Phone calls to secretaries. Usability research directly observes users completing tasks.