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Message and Media Training:   How to build a message and stick to it Part II. Public Relations Workshop
 
When the media calls you ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],How You Look ? % How You Sound ? % What You Say ? %
Audiences arrive at a conclusion about you and your message from: How You Look 55% How You Sound 38% What You Say 7%
Appearance
Appearance
Appearance
Appearance
Appearance
Common Reporter Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be prepared! ,[object Object],[object Object],[object Object],[object Object]
Building a Sound Bite ,[object Object],[object Object]
Interviews: Radio, Print, TV and new media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bridging ,[object Object],[object Object],[object Object],[object Object],[object Object],The bottom line is… The best part about this issue is... Three key points… What I really want your viewers to remember is… We really need to stay focused on the main point which is…
Radio Interviews: Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Message Traps Don’t: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Never wrestle with a pig because you both get dirty and only the pig really enjoys it”
Thank You! [email_address]

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Message Training Part II

Notas del editor

  1. These outfits are inappropriate for television. The colors are pale and create what is called “burning.” That means the iris of the camera is closing down and letting in less light. This is not good for a person with dark skin or dark features because their face gets dark and their outfit gets bright. The colors are also very weak. They are not power colors. They look nice in person, but on camera they wash out the person wearing the outfit
  2. These outfits are inappropriate for on camera interviews. The colors are loud and distracting. The ties are too bold. When you wear outfits like these on camera, you may not connect with your audience because they may be looking at your clothes instead of listening to your message.
  3. These are deceiving outfits. They look great in person but are horrible for television. They are inappropriate for on-camera interviews because hounds tooth prints create awkward, visible lines on camera. The print has a certain reaction with the electronic equipment.
  4. These outfits are appropriate for on-camera interviews. They are simple, professional, conservative and well cut. The colors work for the camera because they are bold enough to “pop,” but not bold enough to distract the viewer. These suits can be worn with simple jewelry for a polished look.
  5. These outfits are appropriate for on-camera interviews. They are nicely tailored. The colors “pop,” but are not distracting. The ties add a splash of color but they are not distracting or too bold.