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Sports, Entertainment, and Recreational Marketing
Chapter 1 World of Marketing ,[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Importance of Sports and Entertainment Marketing ,[object Object],[object Object]
Marketing Defined ,[object Object],[object Object],[object Object]
The Marketing Process ,[object Object],[object Object],[object Object],[object Object]
Slogans ,[object Object],[object Object],[object Object],[object Object],[object Object]
Distribution ,[object Object],[object Object],[object Object]
The Marketing Concept ,[object Object],[object Object]
The Market ,[object Object]
Needs ,[object Object]
Wants ,[object Object],[object Object]
Target Market ,[object Object],[object Object]
Demographics ,[object Object]
Demographic Categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Mix ,[object Object]
Product Decisions ,[object Object],[object Object],[object Object]
Price Decisions ,[object Object],[object Object],[object Object]
Place Decisions ,[object Object],[object Object],[object Object]
Promotion Decisions ,[object Object],[object Object]
Section 1.2 Economics of Marketing
Economic Basics ,[object Object],[object Object]
Gross Domestic Product (GDP) ,[object Object],[object Object]
Profit ,[object Object]
Risk ,[object Object]
Competition ,[object Object]
Price Competition ,[object Object],[object Object],[object Object],[object Object],[object Object]
Non – Price Competition ,[object Object],[object Object]
Property Ownership and Intellectual Property Rights ,[object Object],[object Object]
Copyrights ,[object Object],[object Object]
Patents ,[object Object],[object Object],[object Object]
Trademarks ,[object Object]
Types of Business Ownership ,[object Object],[object Object],[object Object],[object Object]
Sole Proprietorship ,[object Object],[object Object],[object Object]
Partnership ,[object Object],[object Object],[object Object],[object Object],[object Object]
Corporation ,[object Object],[object Object]
Elements of Incorporation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Subchapter S Corporation ,[object Object],[object Object]
Economic Impact ,[object Object],[object Object]
Assignment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assignment – Checking Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Checking Concepts/Critical Thinking/Cross-Curriculum Skills ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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