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CONNECTING
YOUR AUDIENCEWITH
10 TIPS FOR
KNOW YOUR AUDIENCE
Research your
audience in
advance and
figure out which
emotions will
trigger their
responses
BUILD
EMOTIONAL
THEMES
Be Sure That
The Points You
Include, Carry
Emotional
Power
BUILD
EMOTIONAL
THEMES
Be Sure That
The Points You
Include, Carry
Emotional
Power
Ex. “Conquer your
public speaking fear”
probably evokes
stronger emotions than
“Learn to speak with
more precision.”
SELECT
EMOTIVE
WORDS
Make Your Words Work
Towards Achieving The
Maximum Emotional
Response
Ex: “Authentically
Produced” sounds more
trustworthy than “Factory-
made.”
STORIES
TELL
STORIES
TELL
We All Remember
Aesop’s Fables
About The Tortoise
And The Hair And
The Fox And The
Grapes, But Most Of
Us Can’t Recite A
Line From Our Grade
12 World History
Text
That’s Because We Remember
Things When We Can Connect To
Them EMOTIONALLY,
HUMOUR
USE
HUMOUR
USE
Humor In A
Presentation Evokes
Emotions Such As
Joy And Surprise, And
Often Triggers
Secondary Emotions
Such As Calmness And
Friendship
FIGURES
USE
OF SPEECH
FIGURES
USE
OF SPEECH
THEY WILL TALK
THE SIZE OF 10
IT AS BEING
FOOTBALL FIELDS
When A Politician Is
Describing A New
Development, They Want
People to Be Excited About
it. Instead of Describing it in
Acres or Hectares
They Know People
Can Then Form A
MENTAL PICTURE
& Be Surprised By
Vastness Of TheThe
PROJECT
SURPRISE IS A GREAT
EMOTION TO STIR
IT KEEPS PEOPLE INTERESTED
EMOTION
INJECT
INTO YOUR VOICE
EMOTION
INJECT
INTO YOUR VOICE
BODY LANGUAGE
MATCH YOUR
TO THE EMOTIONAL
MOOD
SADNESS
When You Hold
Your Body Still
& Lower Your Head,
You Indicate
THE EMPATHIC PEOPLE WILL
IMMEDIATELY BEGIN TO
FEEL SAD WITH YOU
Pride
And
When You Stand
Straight And Tall.
You Indicate
Resolution
You Can Count On
An Emotional Response
Of Inspiration &
Shared Pride
HONEST
BE
Share Your
Presentation In A
Way That
Your Audience Will
Feel As
Passionately As
You Feel.
10 Tips for Connecting with Your Audience

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