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Top 10 Things I Learned in PR Publications,[object Object],By Sarah Farmer,[object Object]
CRAP!,[object Object],This in an acronym for effective design principles created by Robin Williams,[object Object],All good designers should know the importance of “crap”,[object Object],These concepts should be used in every publication one creates.,[object Object]
1.) Contrast,[object Object],“Use contrasting fonts, and/or contrast in size, color, weight, form, direction.”,[object Object],By using this concept, the designer has the ability to move the readers eye to the most important information first.,[object Object]
2.) Repetition,[object Object],“Repeat (existing) elements as a way to unify the page/site.”,[object Object],For example if you are creating a brochure, use the same font for each header to create effective repetition.,[object Object]
3.) Alignment,[object Object],“Stick to one alignment.  Make the most of existing alignments:  texts, photos, etc.”,[object Object],Texts and photos that are scattered all over a page can confuse a reader and even cut back on the time he or she looks at the publication.,[object Object],Choose an alignment that is pleasing to the eye.,[object Object]
4.) Proximity,[object Object],“Group information that belongs together and pay attention to the alignment of info that is separate but still related.”,[object Object]
5.) About the Eagle Print Shop,[object Object],Prior to this class, I truly did not realize that Georgia Southern University even had a print shop.,[object Object],Barbara Nixon took us to the print shop where we learned how helpful it can be now, as well as in the future (even after graduation!).,[object Object]
6.) How to use InDesign,[object Object],Prior to this class, I had already worked with this Adobe program before, however Mrs. Nixon took us through the “how-to’s” of this program step by step.,[object Object],This was a very helpful reminder of how to use the program; the use of the multiple different tools can easily be forgotten.,[object Object]
7.) How to Make a Business Card,[object Object],I learned that one does not have to use or create a business card that is in the typical format.,[object Object],There are a multitude of over creative ways to make one, check out the cards out on the link below:,[object Object],http://www.flickr.com/photos/dailypoetics/sets/72057594104389710/,[object Object]
8.) How to download a font,[object Object],Before taking this class, I did not realize how many interesting fonts were online that anyone can download to their computer.,[object Object],Dafont.com has an abundance of cool fonts.,[object Object],Also, on Mrs. Nixon’s blog, there is a youtube video that demonstrates exactly how to download one:,[object Object],http://publicrelationsmatters.com/2009/09/16/how-to-install-new-fonts/,[object Object]
9.) The importance of blogging,[object Object],This semester, professor Nixon had us blog about certain aspects of her class.,[object Object],She explained that this is one of the best ways to get your name out on google.,[object Object]
10.)  Strategic Publications:  Designing for Target Publics,[object Object],By Linda P. Morton,[object Object],The textbook we were assigned to buy for this semester is one of the most helpful texts books I have had to buy yet.,[object Object],This is a wonderful tool to turn to when you have questions about designing publications.,[object Object]

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