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Social Media Trends for Tourism Boards in 2015

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This presentation benchmarks 2014 social media activity among DMOs, highlights which metrics matter on social media, and examines several practical case studies.

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Social Media Trends for Tourism Boards in 2015

  1. 1. Social Media Trends for Tourism Boards Joyce Manalo Data Analyst/Reporter at Skift #SoMeT14US @sometourism@jjoycemanalo @skift
  2. 2. SkiftIQ: Destinations vs Top Travel Verticals  Within the travel industry, Destinations bests Hotel Brands on social media presence  Airlines and media lead in acquisitions Source: SkiftIQ #SoMeT14US @sometourism @jjoycemanalo @skift
  3. 3. Perspective: Social Media Competitive Landscape Source: International Tourism, The World Bank #SoMeT14US @sometourism @jjoycemanalo @skift
  4. 4. Forget social reach. Keep an eye on engagement. Focus on the quality of your community. #SoMeT14US @sometourism @jjoycemanalo @skift
  5. 5. VISIT CALIFORNIA @VisitCA #VisitCA #SoMeT14US @sometourism @jjoycemanalo @skift YouTube & Online Integration: DREAM365 & 24 Hours, 24 Dreams (Feb ’14) Storytellers - Bob Burnquist & Edward Sharpe Results / Conversions Website visitation lift two days after the YouTube takeover 306% in U.S., 165% in Canada, and 920% in UK Source: Visit California and Google TELL THE STORY
  6. 6. PURE MICHIGAN @puremichigan #puremichigan Gaming Facebook: Focus on creating quality posts to inspire quality comments Reward fans for quality of interactions Pure Michigan has the most active community on Facebook at 7.57% #SoMeT14US @sometourism @jjoycemanalo @skift FOCUS ON QUALITY
  7. 7. TOURISM AUSTRALIA @australia #seeaustralia #restaurantaustralia #SoMeT14US @sometourism @jjoycemanalo @skift SHARE THE BOUNTY Restaurant Australia (May 2014) International Campaign Socially Integrated on Twitter and Instagram Results: #RestaurantAustralia TW: 27,800+ IG: 20,575+

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