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Summer Summit 2013
Marketing and Branding Update
engage • develop • retain
Tuesday, June 4, 2013
Branding Student Affairs
engage • develop • retain
• What is branding?
• Why is branding Student Affairs important?
• What are we doing as it pertains to branding?
Tuesday, June 4, 2013
Video Clip
engage • develop • retain
Tuesday, June 4, 2013
Branding Student Affairs
engage • develop • retain
• Why was Apple’s 1984 commerical so
successful?
• What does Apple sell? Why is the brand valued
so much more than others?
• How does Apple relate to DOSA?
Tuesday, June 4, 2013
What is Branding?
engage • develop • retain
Branding is the process of creating a
special meaning for a product, one that
makes it distinctive in the marketplace
and in its product category
Brand image is the result of
communication as well as your own
personal experience with the product
Branding and Marketing
Tuesday, June 4, 2013
Why is branding Student
Affairs important?
engage • develop • retain
• Marketing in higher education in more critical
now than it’s ever been
Tuesday, June 4, 2013
What are we doing as it
pertains to branding?
engage • develop • retain
• Unfortunately, not enough!
• Understand what’s happening at the University level
and our fit, i.e. Temple-Made, Big East
• Through the Student Affairs committee structure, a
Marketing and Branding Committee has been created
however participation is low
• We need volunteers and those with a business function
of marketing and branding to join to help standardize
our efforts
Tuesday, June 4, 2013
Temple Marketing and
Branding Efforts
engage • develop • retain
• Temple Made
• Provost’s Communication Group
• www.temple.edu
• Big East and American Conference
Tuesday, June 4, 2013
Temple Marketing and
Branding Efforts
engage • develop • retain
The Keys to Success: Focused Messaging and
Multiple Channels
Think of
students, alumni
and employees
as Temple’s
greatest
ambassadors.
Build and support a
strategic plan that
incorporates all
audiences’ interests
and needs.
Customize: Use
appropriate media
vehicles and voice
for each audience.
Tuesday, June 4, 2013
Marketing Higher
Education
engage • develop • retain
Tuesday, June 4, 2013
Temple Marketing and
Branding Efforts
engage • develop • retain
!
!
Tuesday, June 4, 2013
DOSA Marketing and
Branding Efforts
engage • develop • retain
• EDR Branding
• Summer Summit
• Good Neighbor Initiative
• Web Communications Brand
• Apparel
Tuesday, June 4, 2013
EDR Branding
engage • develop • retain
Tuesday, June 4, 2013
EDR Branding
engage • develop • retain
Tuesday, June 4, 2013
Good Neighbor Initiative
engage • develop • retain
Tuesday, June 4, 2013
OWL STAND UP
engage • develop • retain
Tuesday, June 4, 2013
However, branding is more
than just logos, cool
designs, and pithy taglines
engage • develop • retain
Tuesday, June 4, 2013
True Importance of Branding
engage • develop • retain
• Emotional connection to customers - students, parents,
faculty, staff, employees
• Increasing the value of Student Affairs by fulfilling the
needs and wants of our students; branding helps us tell
the story in a unified and consistent way
• Focus more on our mission, values, and vision and
incorporating EDR into the fabric of who we are, what
we do, and why we do it (WHO - WHAT - WHY)
• Importance of Strategic Planning in the short term
(1 year) and long-term (5 years)
Tuesday, June 4, 2013
Strategic organizational role
of marketing and branding
engage • develop • retain
Tuesday, June 4, 2013
Future of
Marketing and Branding
engage • develop • retain
• If you have any questions or would like to consult about
marketing and branding for your department, please
contact me at skillion@temple.edu
• Join and encourage your staff to participate in the
Marketing and Branding Committee for Student Affairs
Tuesday, June 4, 2013

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Summer Summit Marketing Presentation 2013

  • 1. Summer Summit 2013 Marketing and Branding Update engage • develop • retain Tuesday, June 4, 2013
  • 2. Branding Student Affairs engage • develop • retain • What is branding? • Why is branding Student Affairs important? • What are we doing as it pertains to branding? Tuesday, June 4, 2013
  • 3. Video Clip engage • develop • retain Tuesday, June 4, 2013
  • 4. Branding Student Affairs engage • develop • retain • Why was Apple’s 1984 commerical so successful? • What does Apple sell? Why is the brand valued so much more than others? • How does Apple relate to DOSA? Tuesday, June 4, 2013
  • 5. What is Branding? engage • develop • retain Branding is the process of creating a special meaning for a product, one that makes it distinctive in the marketplace and in its product category Brand image is the result of communication as well as your own personal experience with the product Branding and Marketing Tuesday, June 4, 2013
  • 6. Why is branding Student Affairs important? engage • develop • retain • Marketing in higher education in more critical now than it’s ever been Tuesday, June 4, 2013
  • 7. What are we doing as it pertains to branding? engage • develop • retain • Unfortunately, not enough! • Understand what’s happening at the University level and our fit, i.e. Temple-Made, Big East • Through the Student Affairs committee structure, a Marketing and Branding Committee has been created however participation is low • We need volunteers and those with a business function of marketing and branding to join to help standardize our efforts Tuesday, June 4, 2013
  • 8. Temple Marketing and Branding Efforts engage • develop • retain • Temple Made • Provost’s Communication Group • www.temple.edu • Big East and American Conference Tuesday, June 4, 2013
  • 9. Temple Marketing and Branding Efforts engage • develop • retain The Keys to Success: Focused Messaging and Multiple Channels Think of students, alumni and employees as Temple’s greatest ambassadors. Build and support a strategic plan that incorporates all audiences’ interests and needs. Customize: Use appropriate media vehicles and voice for each audience. Tuesday, June 4, 2013
  • 10. Marketing Higher Education engage • develop • retain Tuesday, June 4, 2013
  • 11. Temple Marketing and Branding Efforts engage • develop • retain ! ! Tuesday, June 4, 2013
  • 12. DOSA Marketing and Branding Efforts engage • develop • retain • EDR Branding • Summer Summit • Good Neighbor Initiative • Web Communications Brand • Apparel Tuesday, June 4, 2013
  • 13. EDR Branding engage • develop • retain Tuesday, June 4, 2013
  • 14. EDR Branding engage • develop • retain Tuesday, June 4, 2013
  • 15. Good Neighbor Initiative engage • develop • retain Tuesday, June 4, 2013
  • 16. OWL STAND UP engage • develop • retain Tuesday, June 4, 2013
  • 17. However, branding is more than just logos, cool designs, and pithy taglines engage • develop • retain Tuesday, June 4, 2013
  • 18. True Importance of Branding engage • develop • retain • Emotional connection to customers - students, parents, faculty, staff, employees • Increasing the value of Student Affairs by fulfilling the needs and wants of our students; branding helps us tell the story in a unified and consistent way • Focus more on our mission, values, and vision and incorporating EDR into the fabric of who we are, what we do, and why we do it (WHO - WHAT - WHY) • Importance of Strategic Planning in the short term (1 year) and long-term (5 years) Tuesday, June 4, 2013
  • 19. Strategic organizational role of marketing and branding engage • develop • retain Tuesday, June 4, 2013
  • 20. Future of Marketing and Branding engage • develop • retain • If you have any questions or would like to consult about marketing and branding for your department, please contact me at skillion@temple.edu • Join and encourage your staff to participate in the Marketing and Branding Committee for Student Affairs Tuesday, June 4, 2013