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Building and testing an information architecture

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Crystal Beasley
Crystal Beasley
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Building & Testing an IA Crystal Beasley . @skinny
a.k.a. “How To Improve Your Product Without Ever Opening Photoshop
bigger = exponentially harder
support.mozilla.com HOME
users often land on leaves
Where am I? What content is related?
Where am I? What content is related?
HOME
HOME bookmarks
HOME bookmarks crashes
HOME bookmarks crashes privacy
making the buckets
determine top user tasks
What did users look for?
internal search analytics
What did they find?
incoming google terms top visited pages
incoming google terms top visited pages
group terms into clusters
the mismatches are gold
deep links
Is google finding poor-quality pages?
Treejack testing
can users find the answer
do a baseline
improved wording improved categories
improved wording improved categories
test again
use exact same tasks and wording each time
getting recruits
intercept visitors with Ethnio
direct traffic to any provider
pay incentives through Ethnio
gotcha: allow 1+ dev cycle to ship JS to prod

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Building and testing an information architecture

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