Personal Information
Organización/Lugar de trabajo
San Francisco Bay Area United States
Ocupación
Vice President, Brand Strategy & Planning at Digitas Health
Sitio web
@slarcker
Acerca de
Strategic brand planning and insight discovery.
Brand strategy: I guide the creation of ambitious, strategically-sound ideas built on the belief of “helping not selling,” the idea that today’s most successful brands are those focused on helping their customers toward a clear, mutually-beneficial goal. This matters because being a helpful brand creates long-term preference and competitive advantage. I strive to inspire my colleagues and creative teams by identifying the unique opportunity for addressing the overlap between what brands want and people need, grounded in research and insights.
Social media thought leadership: Building from core audience insights, I identify and drive oppor...
Etiquetas
social media
social
health
pharma
corporate
board
risk
media
mba
gsb
stanford
facebook
changes
fmc
implications
updates
pov
case study
presentation
conference
healthcare
exl
digitas health
digitas
Ver más
Presentaciones
(1)Documentos
(2)Recomendaciones
(31)The 2015/2016 Strategist Survey Report
Heather LeFevre
•
Hace 7 años
Brand Positioning Workshop
Beloved Brands Inc.
•
Hace 11 años
Pixar's 22 Rules to Phenomenal Storytelling
Gavin McMahon
•
Hace 10 años
Modern Brand Building
Paul Isakson
•
Hace 15 años
The Brand Gap
coolstuff
•
Hace 17 años
Planners describe their day
Heather LeFevre
•
Hace 12 años
The Planner Survey 2011
Heather LeFevre
•
Hace 12 años
Culture
Reed Hastings
•
Hace 14 años
26 Time Management Hacks I Wish I'd Known at 20
Étienne Garbugli
•
Hace 11 años
Hooked Model
Nir Eyal
•
Hace 11 años
A six step content marketing model
Steven Van Belleghem
•
Hace 12 años
Six Social-Digital Trends for 2013
David Armano
•
Hace 11 años
Social Media: ROI Possible
Angie Schottmuller
•
Hace 11 años
Overcoming Our Social Challenges - Getting Started with Social Media in Biotech/Pharma
Shwen Gwee
•
Hace 14 años
Edelman's "SICC" (Social Intelligence Command Center)
David Armano
•
Hace 11 años
Conversations in Social Media
Edward Cotton
•
Hace 11 años
Listen and Learn: New Media, New Metrics
Amber Naslund
•
Hace 14 años
[Report] The Rise of Digital Influence, by Brian Solis
Altimeter, a Prophet Company
•
Hace 12 años
How to Teach Yourself to Code
Mattan Griffel
•
Hace 12 años
2012 Edelman Trust Barometer: Global Deck
Edelman
•
Hace 12 años
A Framework for Social Analytics
Susan Etlinger
•
Hace 12 años
Like Minds 2010 Social Media Operationalization Presentation
Olivier Blanchard
•
Hace 14 años
Digital Branding and Social Media
Olivier Blanchard
•
Hace 14 años
Olivier Blanchard Basics Of Social Media Roi
Olivier Blanchard
•
Hace 14 años
Altimeter Report: Social Marketing Analytics
Jeremiah Owyang
•
Hace 14 años
Social Media Is Dead: Long Live Common Sense.
David Armano
•
Hace 14 años
Credit Crises Contest
wolfgang
•
Hace 15 años
What the F**K is Social Media: One Year Later
Martafy!
•
Hace 14 años
Universal Mccann International Social Media Research Wave 3
Michael Johnston
•
Hace 16 años
What The F**K is Social Media?
Martafy!
•
Hace 15 años
Personal Information
Organización/Lugar de trabajo
San Francisco Bay Area United States
Ocupación
Vice President, Brand Strategy & Planning at Digitas Health
Sitio web
@slarcker
Acerca de
Strategic brand planning and insight discovery.
Brand strategy: I guide the creation of ambitious, strategically-sound ideas built on the belief of “helping not selling,” the idea that today’s most successful brands are those focused on helping their customers toward a clear, mutually-beneficial goal. This matters because being a helpful brand creates long-term preference and competitive advantage. I strive to inspire my colleagues and creative teams by identifying the unique opportunity for addressing the overlap between what brands want and people need, grounded in research and insights.
Social media thought leadership: Building from core audience insights, I identify and drive oppor...
Etiquetas
social media
social
health
pharma
corporate
board
risk
media
mba
gsb
stanford
facebook
changes
fmc
implications
updates
pov
case study
presentation
conference
healthcare
exl
digitas health
digitas
Ver más