On October 24th, 2017 - The Salt Lake City HubSpot Users Group had an awesome session with Dan Tyre from HubSpot, and Darin "Doc" Berntson from Bernco Media discussing Inbound Success planning for businesses in 2017 as well as recapping the Inbound 2017 event in Boston

1. #SLCHUG Good morningBroadway 1bwaymedia!

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Agenda
• Welcome
• Introductions & House Keeping w/ Doc
• All Systems Grow w/ Doc
• The Inbound Organization w/ Dan
• Q&A & Wrap-up

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Decks Will Be Available
Recap Post Coming

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Cool Stuff
• Welcome to the launch of SLC HUG
• Our goal and charter
• Volunteers encouraged

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DARIN
BERNTSON
@iGoByDoc
CEO/Founder
Co-Leader SLCHUG

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BRANDON
CARTER
@bscarter
Marcom Manager
HubSpot Customer
Co-Leader of SLCHUG

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Roll Call
• First Event?
• HubSpot Users?
• HubSpot Partner Agencies?
• Awesome Guests?

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Our Goals For SLCHUG
• Education
– Inbound in general
– Some HubSpot specific
• Who is this for?
– HubSpot Customers, Partners & Prospects
– Anyone who wants to sharpen Inbound skills

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Our Goals For SLCHUG
• Frequency
– Minimum 11 times a year
– These events are for you
– We are not here to sell anyone
– This is a learning environment
– Let’s be “inbound” and be helpful to each other

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Thanks for having us!

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Save The Date
Our Next Workshop
Thursday, November 30, 2017
Topic TBD
Location Solution Reach
Lunchtime Event
All Event Dates on
SLCHUG Home Page

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Save The Date
The Next SLCHUG Intensive
Thursday, December 28, 2017 (Tentative)
Location: Access Development
Lunchtime Event
HubSpot Users Only - 8-12 Max

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Want to present at an upcoming event?
Form on SLCHUG site

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CONNECT

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Can request from our Homepage

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#SLCHUG
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Pro Version FREE for 1-month
code: SLCHUG
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http://www.designwizard.com/salt-lake-city-hug

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READY TO
GET STARTED?

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37. N E W P R O D U C T R E C A P
SLCHUG:

38. #INBOUNDPARTNERDAY

39. all systems grow.
In 2017, we’re helping businesses go
M a r k e t i n g | S a l e s | C u s t o m e r S u c c e s s

41. The catalyst for change
is usually some sort of signal.

42. is a trend that continues to spread everywhere.
messaging
S I G N A L :

43. Conversations

44. Conversations
● Every channel in one place

45. Conversations
● Every channel in one place
● Everyone on your team

46. Conversations
● Every channel in one place
● Right inside HubSpot CRM Free
● Everyone on your team

47. What about
scale?

48. +
Sprockets unite.

49. +
Sprockets unite.

50. Conversations
& Motion.ai
• Coming in 2018
• HubSpot CRM Free

51. More consulting & support
on HubSpot CRM
Multiple deal pipelines
Robu
Ad
Required fields
Task automation
Mana
Better team suppo
HubSpot CRM
wasn’t quite ready
for the big leagues.
S I G N A L :

52. Sales Professional
I n t r o d u c i n g t h e m a s s i v e l y i m p r o v e d

53. Professional
Grade CRM
Sales Professional makes HubSpot a

54. Powerful Automation
● Deal Automation

55. Powerful Automation
● Deal Automation
● Task Automation

56. Powerful Automation
● Deal Automation
● Task Automation
● Lead Rotation

57. CRM Customization
● Products

58. CRM Customization
● Products
● Multiple Pipelines

59. CRM Customization
● Products
● Multiple Pipelines
● Required Fields

60. Sales Reporting
● Pipeline Tracking

61. Sales Reporting
● Pipeline Tracking
● Sales Activity Tracking

62. Team Management
● Team Permissions

63. Team Management
● Team Permissions
● Shared Views

64. Artificial Intelligence
● Priority Notifications

65. Artificial Intelligence
● Priority Notifications
● Predictive Lead Scoring

66. Artificial Intelligence
● Priority Notifications
● Predictive Lead Scoring
● Send Time Optimization

67. SALES PROFESSIONAL
Templates
Sequences
Documents
Messages
Calling
Prospects
Notifications
Automation
CRM Customization
Sales Reporting
Team Management
Artificial Intelligence
SALES STARTER
Templates
Sequences
Documents
Messages
Calling
Prospects
Notifications
$400 to start, up to 5 users
Keep your existing price if
you bought before Nov 1
$50 per user

68. HubSpot Sales
Professional
• Available November 1
• Buy now at $50 before prices increase

69. are one of the most important factors
in a buyer’s decision making process.
customers
S I G N A L :
the opinions of your existing

70. What sources of information do you rely on
when making a purchase decision?
C-Level Executives

71. Customer Hub

72. Customer Hub
● Contextual Case Management
● Knowledge Center on HubSpot CMS
● Reporting & Feedback Collection

73. Customer
Hub
• Coming in 2018
• HubSpot CRM Free, paid versions to follow

74. Of HubSpot customers knew how awesome
our CMS was. This kept us up at night.
Too few
S I G N A L :

75. Professional
Marketer’s CMS

76. Built for marketers
● Native site search
● Multi-language support
● HubSpot Collect

77. Flexible, scalable,
a pleasure to build on
● Custom Modules
● HubDB Pages & Modules
● Integrated Dev Environment

79. Professional
Marketer’s CMS
• Available Now
• Marketing Hub & Website Add-On

80. Marketers need the tools to do
better targeting
S I G N A L :

81. Facebook Lead Ads
& Audience Sync

82. Facebook Lead Ads
● Create Lead Ads inside HubSpot

83. Facebook Lead Ads
● Create Lead Ads inside HubSpot
● Automatically tracked & synced

84. Facebook Lead Ads
● Get Leads Immediately
● Create Lead Ads inside HubSpot
● Automatically tracked & synced

85. Facebook Audience Sync
● HubSpot lists – Facebook audiences

86. Facebook Audience Sync
● HubSpot lists – Facebook audiences
● Easily run lookalike campaigns

87. Facebook Audience Sync
● Continuous smart list syncing
● HubSpot lists – Facebook audiences
● Easily run lookalike campaigns

88. #INBOUNDPARTNERDAY
Facebook
Lead Ads
Facebook
Audience Sync
• Available Now
• HubSpot CRM Free
• Coming Soon
• HubSpot Reporting Add-On

89. has ascended to become a clear
leader in the ecommerce space.
Shopify
S I G N A L :

90. Nat ive I ntegrat i on

91. Native
Shopify Integration
● Products sync to HubSpot

92. Native
Shopify Integration
● Products sync to HubSpot
● Purchases sync to HubSpot

93. Native
Shopify Integration
● Products sync to HubSpot
● Leverage list segmentation,
automation, email, and more
● Purchases sync to HubSpot

94. Ecommerce Bridge

95. Native Shopify
Integration
Ecommerce
Bridge
• Early Access Now
• Included with HubSpot Marketing
• Early Access Now
• Included with HubSpot Marketing

96. of marketers say they still have a very difficult
time tying their efforts to a revenue impact.
60%
S I G N A L :

97. Website
Social
Email
Blog
Offers
Live Chat
Video
Events
Tradeshows
?

98. Campaign Reporting

99. The All New
Campaign Reporting
● Easy tagging of HubSpot assets

100. The All New
Campaign Reporting
● Easy tagging of HubSpot assets
● Contacts created & influenced

101. The All New
Campaign Reporting
● Easy tagging of HubSpot assets
● Contacts created & influenced
● Revenue influenced by a campaign

102. Campaign
Reporting
• Early Access Now
• Marketing Hub Basic, Pro, Enterprise

103. Learn more at
hubspot.com/new

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THANK YOU.

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NEXT UP

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DAN
TYRE
@DanTyre
Director

107. THE INBOUND ORGANIZATION
MOVING TO THE NEXT LEVEL OF CUSTOMER CENTRIC PROCESSES
TO TRANSFORM SALES, MARKETING & SERVICE
DAN TYRE
dtyre@hubspot.com
OCTOBER 2017

111. DAN
TYRE
Employee #6 at Hubspot
Five Start Ups Since 1983
Mentor, Advisor, Blogger, Speaker
Angel Investor
TRYING TO DO THE MOST GOOD
FOR THE UNIVERSE
@dantyre

121. At its core, INBOUND is
about building relationships
with your audience by
providing them with value
…way before they are ready to
purchase your products

124. INBOUND SERVICE

126. THE NEXT 24 MONTHS

134. QUESTIONS?

135. THANK YOU
AND A SMALL ASK
Dan Tyre
@dantyre
DTyre@hubspot.com

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Q & A

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Save The Date
Our Next Workshop
Thursday, November 30, 2017
Topic TBD
Location Solution Reach
Lunchtime Event
All Event Dates on
SLCHUG Home Page

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138
Search Engine
Optimization
Blogging &
Social Media
Lead Generation
Email &
Automation
Marketing
Analytics
Lead
Management